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QR codes

This page shows the latest QR codes news and features for those working in and with pharma, biotech and healthcare.

European regulators mull use of… QR codes

European regulators mull use of… QR codes

European regulators mull use of… QR codes. EMA’s Heads of Medicines Agencies committee outlines packaging proposals. ... The information to be linked via this URL should comply exactly with the same conditions established for QR codes.

Latest news

  • Pharma packaging for the digital future Pharma packaging for the digital future

    Unlike two-dimensional barcodes and QR codes, MVS will have wrap-around and three-dimensional recognition capabilities. ... QR codes and augmented reality need wireless or 3G internet connections to access the content and they can only hold a limited

  • Patient-centricity for pharma marketers Patient-centricity for pharma marketers

    Before you embark on a thankless task – QR codes for example – ask yourself: Have we provided all the information HCPs need to make informed decisions for their patients?

  • Eisai enlists Astro Boy for medicines adherence mobile website

    The campaign does have a  desktop version of the site, but its only use is to provide a QR code for visitors to scan on their phones in order to be ... Meanwhile QR codes, whose effectiveness continues to be debated in the West, originated in Japan.

  • Mobile marketing for pharma

    QR Codes. A Quick Response (QR) code is a fast and easy way to send data, such as video, email, text, games and images, to a smartphone. ... Anyone with a smartphone can scan and read QR codes, and anyone with a computer can generate a QR code (use a

  • Try co-creation for increased insights at less cost

    We can use simple tools such as QR codes, a two-second procedure that directly links people to co-creation platforms. ... Scan the QR code printed below with your Smartphone and see where it takes you.

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Latest Intelligence

  • Digital disruption Digital disruption

    I’d like to think we can set aside the less-than-groundbreaking news that an EMA committee is currently debating whether QR codes can be included on the side of ... He adds: “Perhaps if they saw that there is just dates and procedure codes and things

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