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real-world data

This page shows the latest real-world data news and features for those working in and with pharma, biotech and healthcare.

Going digital

Going digital

How will developers ensure that patients’ data is secure from external access and use? ... Equally, the rise. of big data – the combination of data collected about and by the patient – has the potential to be a treasure trove of real-world data if

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Latest Intelligence

  • Why precision medicine demands precision engagement Why precision medicine demands precision engagement

    Real-world data from patient records is also growing rapidly. Treatment teams need to remain current on both the latest advances and real-world patient outcomes, while also contributing their own ... Through this technology-supported approach, life

  • Relearning launch: Four key dynamics for pharma launches in 2019 Relearning launch: Four key dynamics for pharma launches in 2019

    Changes in approach in the US, EU and China are driving more parallel studies, more accelerated approvals and the accumulation of more real-world evidence for additional indications. ... Innovators are increasingly incorporating these health economics

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    data. The importance of real-world data is growing rapidly, but its quality, taxonomy and accessibility are not standardised and once again require collaboration to pull it off. ... An example is the real-world observational study GSK conducted for its

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    Although life sciences companies talk about having world-class commercial teams, the truth is rather more mundane. ... 3.  Testing, when the hypotheses developed from the explicated assumptions are tested against real-world data.

  • Reaching the new influencers Reaching the new influencers

    With payers looking increasingly to  real-world data,   and to differentiation beyond this data through outcomes commitment and the provision of beyond the pill services, there’s never been a ... The growth in availability and importance of

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Latest appointments

  • Astellas appoints new senior VP Astellas appoints new senior VP

    pioneered multiple real-world data endeavours and built research partnerships with academic and managed care organisations.

  • Dr Ameet Nathwani moves from Novartis to Sanofi Dr Ameet Nathwani moves from Novartis to Sanofi

    Oliver Brandicourt, Sanofi's chief executive officer, said: “Our industry is experiencing increased pressure to support reimbursement with customized data from real-world evidence, demonstrate ongoing benefit-risk of registered products

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Latest from PMHub

  • NHS medicines optimisation milestone

    This targeted and granular data can be cross referenced from multiple health and social care sources. ... Other useful real-world data includes diagnostic imaging datasets and prescribing data from NHS Digital, which delves down to GP surgery level.

  • Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?

    You might think this is a naïve question. It feels like it is, but if this is the case, why do marketers, brand builders, creatives and communicators from the consumer world ... formulated from third party, real world evidence and peer reviewed data.

  • VR/AR - Dr Tim Ringrose

    Data from patients provides highly valuable real world insight into compliance issues, unmet needs and patient satisfaction. .

  • Three key development areas in the management of multiple sclerosis

    Clinical trial and real-world data supporting the efficacy of disease-modifying therapies in newly diagnosed and early MS were presented at the ECTRIMS congress. ... The data showed that the majority of patients remained free from confirmed disability

  • Collaborate to Survive

    While technological advances like the fast developing fields of real-world data and artificial intelligence have great potential to positively impact healthcare systems, other changes such as an ageing population and

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