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real-world data

This page shows the latest real-world data news and features for those working in and with pharma, biotech and healthcare.

Artificial intelligence in healthcare

Artificial intelligence in healthcare

And applying AI to real-world evidence – another hot topic in pharma – could help companies predict performance of certain trial sites, anticipate drop outs and even predict outcomes. ... One example is a Novartis project with Watson to combine AI

Latest news

  • AI company Sensyne raises £60m in IPO AI company Sensyne raises £60m in IPO

    guide the development of new drugs, as well as real-world evidence-based software to improve patient care and the conduct of clinical trials that could be of value to pharma ... The idea behind the software is that in addition to helping patients manage

  • Collaborate to survive Collaborate to survive

    To give an example, look at the opportunities presented by some of the converging trends in data and technology. ... Meanwhile, the promise of real-world data (RWD) is being realised. And what’s really interesting is that all of these things are

  • J&J’s Invokana aces diabetic kidney disease trial, setting up filings J&J’s Invokana aces diabetic kidney disease trial, setting up filings

    The data itself is being kept under wraps pending presentation at a medical conference, but J&J says it is preparing to run it past regulators as well. ... dapagliflozin). Since then J&J has been trying to restore confidence in its product – publishing

  • J&J says real-world data finds no amputation risk for Invokana J&J says real-world data finds no amputation risk for Invokana

    J&J says real-world data finds no amputation risk for Invokana. Hopes the new data will persuade regulators to ease off warnings on the franchise. ... AZ is still waiting for data read-outs from its cardiovascular outcomes study (due in 2019), but

  • Real-world data finds patients feel better on Entresto, says Novartis Real-world data finds patients feel better on Entresto, says Novartis

    Real-world data finds patients feel better on Entresto, says Novartis. Patients on Entresto reported an “early, statistically significant improvement in health status”. ... The real-world data - reported at the European Society of Cardiology Heart

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Latest Intelligence

  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    data. The importance of real-world data is growing rapidly, but its quality, taxonomy and accessibility are not standardised and once again require collaboration to pull it off. ... An example is the real-world observational study GSK conducted for its

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    3. Testing, when the hypotheses developed from the explicated assumptions are tested against real-world data. ... Alternatively, if you are swimming in quantitative data, using Agyris and Schon’s loop might be easy for you.

  • Reaching the new influencers Reaching the new influencers

    Reaching the new influencers. With payers looking increasingly to  real-world data, and to differentiation beyond this data through outcomes commitment and the provision of beyond the pill services, there’s ... The growth in availability and

  • Brave real world? How healthcare communication needs to adapt Brave real world? How healthcare communication needs to adapt

    the stresses and strains of the real world. So how do we ensure that HCPs, regulators and patients understand and value data that has been collected outside a clinical trial? ... And finally, does the unique types of data collected through real-world

  • Patient outcomes in practice: delivering value that transforms lives Patient outcomes in practice: delivering value that transforms lives

    incorporating patient-reported outcomes measures in real-world data programmes, and patient advocacy support. ... The organisations that do this first will lead the industry. As an agency, we partner with our clients in transforming lives: making

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GCI Health London is a young, vibrant powerhouse in the European industry with a mission to redefine healthcare communications, starting...

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