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real-world data
This page shows the latest real-world data news and features for those working in and with pharma, biotech and healthcare.
J&J’s Invokana aces diabetic kidney disease trial, setting up filings
The data itself is being kept under wraps pending presentation at a medical conference, but J&J says it is preparing to run it past regulators as well. ... dapagliflozin). Since then J&J has been trying to restore confidence in its product – publishing
Latest news
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J&J says real-world data finds no amputation risk for Invokana
J&J says real-world data finds no amputation risk for Invokana. Hopes the new data will persuade regulators to ease off warnings on the franchise. ... AZ is still waiting for data read-outs from its cardiovascular outcomes study (due in 2019), but
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Real-world data finds patients feel better on Entresto, says Novartis
Real-world data finds patients feel better on Entresto, says Novartis. Patients on Entresto reported an “early, statistically significant improvement in health status”. ... The real-world data - reported at the European Society of Cardiology Heart
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Transparency and accountability: tackling opacity and blame head-on
dialogues. We work through these thorny issues with our clients, helping identify and mitigate potential risks; risks associated with social media, open interrogation of study data, real-time communications, scientific exchange, ... non-personal
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Daily Brief: Immunotherapy combos dominate ASCO, Pharma's Brexit warning, Big data and prostate cancer
These have created new pan-European research networks of data sharing in areas such as improved drug discovery and precision medicine in oncology, Alzheimer’s and real-world evidence (RWE) studies. ... PIONEER will standardise and integrate existing
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Data-driven creative agency launched
Data-driven creative agency launched. Ark is based in London, UK. Following the sell of his digital agency DJM to the Unlimited Group last year, co-founder Dom Marchant has launched ... Data will provide real world evidence upon which campaigns can be
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Latest Intelligence
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Reaching the new influencers
Reaching the new influencers. With payers looking increasingly to real-world data, and to differentiation beyond this data through outcomes commitment and the provision of beyond the pill services, there’s ... The growth in availability and
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Brave real world? How healthcare communication needs to adapt
the stresses and strains of the real world. So how do we ensure that HCPs, regulators and patients understand and value data that has been collected outside a clinical trial? ... And finally, does the unique types of data collected through real-world
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Patient outcomes in practice: delivering value that transforms lives
incorporating patient-reported outcomes measures in real-world data programmes, and patient advocacy support. ... The organisations that do this first will lead the industry. As an agency, we partner with our clients in transforming lives: making
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GDPR and the NHS ‘opt out’: a chance to engage patients in research
absolutely vital if a ‘big data’and real world evidence (RWE) enabled healthcare is to become a reality. ... Naomi Boxall (pictured), Principal - Epidemiologist at IQVIA and specialising in in real world evidence (RWE) comments: “By gaining consent
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Transparency and accountability: tackling opacity and blame head-on
We work through these thorny issues with our clients, helping identify and mitigate potential risks; risks associated with social media, open interrogation of study data, real-time communications, scientific exchange, ... personal promotion and
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Latest appointments
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Remi Gauchoux joins Carenity
Gauchoux has a 20-year international experience in healthcare and the CRO industries with expertise in late phase and real-world evidence analysis.
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Earthware appoints Ed Senior as sales director
He said: “Earthware is a creative agency with a desire to solve real-world problems through innovative digital solutions.
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Astellas appoints new senior VP
pioneered multiple real-world data endeavours and built research partnerships with academic and managed care organisations.
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Dr Ameet Nathwani moves from Novartis to Sanofi
Oliver Brandicourt, Sanofi's chief executive officer, said: “ Our industry is experiencing increased pressure to support reimbursement with customized data from real-world evidence, demonstrate ongoing benefit-risk of registered products
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Latest from PMHub
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Data Visualisation
Katherine started the session with two questions for all attending: what is data visualisation? ... Reflecting on the session, Katherine Mantell commented, “ With so much clinical and real-world data available it can be difficult to find the nuances
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21st Century Cures Act: a commercial perspective on how the new FDA regulation could revolutionise use of RWE and analytics in healthcare
Enter the 21st Century Cures Act – which opens up credible sources of Real World Evidence (RWE) for commercial use to understand and communicate the value of medical products. ... Consistency with FDA labelling. To be very clear, this is not a yard
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Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at scale
Real-world engagement just got real: Leveraging consumer data and location-based signals to drive qualified reach at scale. ... This disciplined real-world approach easily scales into areas that go far beyond the pill, including food, lifestyle,
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Patient support blog series: Step 2 to a successful patient support programme
Internal stakeholders. Departments must work together, not just in sharing data, but in coordinating goals and objectives from the start. ... Market Access and HEOR teams will value real world data (e.g.
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Ashfield emphasises patient focus with the implementation of Salesforce Health Cloud
Nagore Fernandez, Head of Patient Services at Ashfield for Europe, added: “ We need the right technology to deliver multi-channel engagement whilst collecting and responding to real world data. ... Health Cloud will be a real advantage for our
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- Moving annual total (MAT)
- Brexit rebels win vote on European Medicines Agency alignment
- Communiqué Awards 2018: Photo Gallery - Communiqué Awards 2016
- MaxCyte gets green light for solid tumour cell therapy
- NHS England to Vertex: come clean on Orkambi offer
- GSK sells eczema and psoriasis drug to Dermavant for £250m
- Random42 win Creativity International Award for Scientific Animation
- Merck & Co joins big pharma pricing pledge – but sceptics unconvinced
- Aurora partners with PIPHealth and taps into patient panels
- FDA’s Gottlieb lambasts industry’s biosimilar-blocking tactics
- Allergan’s abicipar matches AMD blockbuster Lucentis in phase III
- OUTiCO growth in multi-channel creates more job openings
PMHub
Bedrock Healthcare Communications
Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...
Latest intelligence
- Developing advocacy in the pharmaceutical industry.
- The importance of advocacy programmes...
- GDPR and events. What does the pharma industry need to know?
- Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
- Digital trends in B2B sales - how far behind is Pharma?
- The modern approach to B2B sales is data-driven, and enabled by digital tools....
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