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real-world data

This page shows the latest real-world data news and features for those working in and with pharma, biotech and healthcare.

Roche’s Ocrevus boasts positive long-term data in MS

The new data comes from the open-label phase 3b CASTING study and the CONFIDENCE real-world safety study, in which Ocrevus was administered to RRMS patients who had experienced a ... New real-world OCREVUS data shows high persistence and adherence to the

Latest news

AbbVie, Amgen and Takeda team up for joint COVID-19 trial

coronavirus. As part of the alliance, members are sharing clinical trial data and real-world evidence, as well as crowd-sourcing early-stage candidates to identify mechanisms or treatments that could ... The world learned of COVID-19 only six months ago,
NICE plans to widen the net for data it uses in guidance

Plans to include electronic health records and real-world evidence. UK cost-effectiveness body NICE has said it intends to use a broader range of data and analytics in the formulation ... Extending the range of data to include patient records, real-world
The digital shift in pharma marketing

While the efficacy and safety profile of drugs remained the most sought-after information for prescriptions, there was an unprecedented increase in requests for real-world evidence. ... These companies scored poorly on tools’ deployment for social
Pharma’s race to digital

Connecting proprietary digital solutions with a multitude of global, regional and local ecosystems of apps and devices which are not consistent in the way they capture data could be tricky. ... In the absence of clinical trials, an additional barrier
Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

The companies however scored poorly on tools deployment for Social Listening, which has a significant bearing on collecting real world data (RWD).

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Latest Intelligence

Encouraging patient participation in real-world studies

By Bill Row, Bruce Capobianco and Maggie Adamski. With a variety of sources available, including electronic health records and devices to collect data directly from patients, real-world data (RWD) is ... How can companies encourage patient participation
Biopharma and orphan drugs

The use of real-world data (RWD) can also be particularly useful in rare disease trials, for example by utilising the information in patient registries for patient stratification and sometimes replacing
Staying ahead in the era of precision medicine

At. the same time, we are seeing companies like Flatiron Health using real-world data to learn from patients who are not in clinical trials. ... In addition, the ways that clinical trial data and real-world data complement each other may not be clear,
Bringing the trial to the patient

Lastly, home visits lend themselves to providing more real-world data, as any drug application is occurring in the patient’s home environment. ... This may be more representative of real-world administration and can be indicative of consumer use once a
Measuring what matters: how to create the right KPIs for your brand, launch and portfolio

By Lauren Pearson and Stephanie Hall. We are now in a world where real-time business data is easier than ever to access and we have a pool of insightful information ... In this increasingly complex environment where we have more access than ever before

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Latest appointments

Astellas appoints new senior VP

pioneered multiple real-world data endeavours and built research partnerships with academic and managed care organisations.
Dr Ameet Nathwani moves from Novartis to Sanofi

Oliver Brandicourt, Sanofi's chief executive officer, said: “Our industry is experiencing increased pressure to support reimbursement with customized data from real-world evidence, demonstrate ongoing benefit-risk of registered products

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Latest from PMHub

Meet OPEN Health and Pharmerit Experts at the World Orphan Drug Virtual USA Congress

Bridging the Clinical Evidence Gap for Payers – Examining Recent Cases of Real-World Evidence for Reimbursement. ... Shelby Corman, Real-World Evidence and Data Analytics Lead, Pharmerit. OPEN Health is the only integrated agency that combines the
INFOSHEET 01: Use the voice of patients to enhance clinical trial engagement and experiences

From a wide variety of patient survey solutions to analysis and medical writing, we give you access to real-world data and patient reported outcomes, and guide you into leveraging them
Jeff Anderson joins OPEN Health as European Lead for OPEN VIE and Pharmerit

Modelling and Meta-Analysis. Strategic Market Access. Real World Evidence and Data Analytics. ... OPEN Health Patient &Brand Communications. The Group works with over 100 client companies, including almost all of the world’s top 40 pharmaceutical
ACCOMPLISH MEANINGFUL HCP ENGAGEMENT ONLINE

If so, you’re not alone! 100% of pharma respondents to a survey by EPG Health reported that 'providing real value online' is a challenge. ... Sharing research data, real world insights and best practice guidance, the whitepaper is designed to help
Can patient insights improve clinical trial recruitment strategies?

This will enable the various medical and related industries, including pharma, to use real-world data in powerful ways. ... Some questions to help you determine the best way to use the data are:.

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Frontera Group

Welcome to Frontera Group, where our agencies immerse you in the world of the patient...

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Surviving cancer: a new era for patients: Now more than ever, a shift in perspective is needed...
Crisis? No problem!: Issues planning & management for pharma spokespeople, by Andrew Smith...
Are patient recruitment and retention rates rising or falling?: First up, the good news. Over the past seven years, clinical trial recruitment rates have been on the rise....