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Real Science

This page shows the latest Real Science news and features for those working in and with pharma, biotech and healthcare.

Three Publicis Health agencies unveils new campaign

Three Publicis Health agencies unveils new campaign

Three Publicis Health agencies unveils new campaign. The animation showcases Publicis LifeBrands, Publicis Resolute and Real Science. ... Victoria Wright, managing director of Publicis LifeBrands, Publicis Resolute and Real Science said the campaign is

Latest news

  • The new basics The new basics

    These threats are real, but by definition almost impossible to quantify and schedule. ... They have little affective commitment to the life science industry or any other.

  • Why change fails Why change fails

    For a workshop about business model transformation, it was very pertinent, so we took some time to discuss what evolutionary science can tell us about effecting real, valuable change in complex ... That’s the basic science and its ramifications for

  • Strategic symbionts Strategic symbionts

    As usual, let me get to the practicalities by way of some of the science. ... This is more than an elegant and interesting analogy. It has very real implications for what life science firms need to be able to do to compete in the market.

  • Publicis splits Life Brands Resolute operations Publicis splits Life Brands Resolute operations

    Glen Halliwell, Publicis Resolute's medical education business unit director, commented: “ We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to ... Victoria Wright, managing director of

  • GSK hopes real-world data flu app will go viral GSK hopes real-world data flu app will go viral

    GSK hopes real-world data flu app will go viral. Flumji has been developed by MIT Connection Science. ... Flumoji was developed by MIT Connection Science, a cross-discipline group from the US Institute, and is being positioned as a 'health wizard'. “

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Latest Intelligence

  • Brave real world? How healthcare communication needs to adapt Brave real world? How healthcare communication needs to adapt

    Brave real world? How healthcare communication needs to adapt. The evaluation of drugs and medical devices has moved into a new era. ... more. With this in mind, there is an increasing acceptance of and desire for real-world evidence (RWE), to observe

  • Stories that can save lives Stories that can save lives

    While there are real benefits to these new channels, technology should enhance, not replace, face-to-face communication. ... What better ending to a story than that? Alister Sansum is general manager, Real Science Communications.

  • A better direction A better direction

    Real-world behaviours. Behavioural science has been used in healthcare for many years, but it's the current zeitgeist for many in pharma. ... Used properly, behavioural science really can lead to changes in practice,” says Dr Mariam Bibi, principal,

  • The Heart of the Matter 1 - Closing the Clinical Care Gap The Heart of the Matter 1 - Closing the Clinical Care Gap

    The application of evidence-based medicine, the role of behavioural science and the power of real world evidence, in association with McCann Complete Medical. ... But making the best use of the best evidence is often not straightforward, especially in

  • The Heart of the Matter 1 - Closing the Clinical Care Gap The Heart of the Matter 1 - Closing the Clinical Care Gap

    The application of evidence-based medicine, the role of behavioural science and the power of real world evidence, in association with McCann Complete Medical. ... But making the best use of the best evidence is often not straightforward, especially in

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Latest appointments

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Latest from PMHub

  • SWITCHED ONcology

    The technologists. The creatives. We unite powerful insights to make science mean something real. ... The campaign is designed to combine science, creativity and technology in the delivery of communications that better support healthcare professionals,

  • PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS

    organisations and academics can work better together to use behaviour change science to solve real world health challenges. ... Dr Paul Chadwick expanded on the COM-B methodology before discussing its real world application with Corrina Safeio.

  • Publicis Health UK announces senior promotions across Publicis Life Brands, Publicis Resolute and Real Science

    Publicis Health UK announces senior promotions across Publicis Life Brands, Publicis Resolute and Real Science. ... Nicole Corteen, Real Science, to Senior Medical Writer. The promotions are in recognition of their individual contributions to the company.

  • A double whammy for Publicis Health agencies at the PharmaTimes Awards

    Publicis LifeBrands Resolute and Real Science Communications crowned International Communications Team of the Year winner and runner up. ... With five finalists battling it out for the International Challenge, fellow Publicis Health agency, Real Science

  • Real Science Communications

    Real Science Communications. Real Science Communications is a scientific centre of excellence, infusing credibility and scientific rigour into conversations around health and wellness choices. ... Sales force materials (traditional and digital). At Real

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

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Developing advocacy in the pharmaceutical industry.
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Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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