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Real Science

This page shows the latest Real Science news and features for those working in and with pharma, biotech and healthcare.

Three Publicis Health agencies unveils new campaign

Three Publicis Health agencies unveils new campaign

Three Publicis Health agencies unveils new campaign. The animation showcases Publicis LifeBrands, Publicis Resolute and Real Science. ... Victoria Wright, managing director of Publicis LifeBrands, Publicis Resolute and Real Science said the campaign is

Latest news

  • The new basics The new basics

    These threats are real, but by definition almost impossible to quantify and schedule. ... They have little affective commitment to the life science industry or any other.

  • Why change fails Why change fails

    For a workshop about business model transformation, it was very pertinent, so we took some time to discuss what evolutionary science can tell us about effecting real, valuable change in complex ... That’s the basic science and its ramifications for

  • Strategic symbionts Strategic symbionts

    As usual, let me get to the practicalities by way of some of the science. ... This is more than an elegant and interesting analogy. It has very real implications for what life science firms need to be able to do to compete in the market.

  • Publicis splits Life Brands Resolute operations Publicis splits Life Brands Resolute operations

    Glen Halliwell, Publicis Resolute's medical education business unit director, commented: “ We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to ... Victoria Wright, managing director of

  • GSK hopes real-world data flu app will go viral GSK hopes real-world data flu app will go viral

    GSK hopes real-world data flu app will go viral. Flumji has been developed by MIT Connection Science. ... Flumoji was developed by MIT Connection Science, a cross-discipline group from the US Institute, and is being positioned as a 'health wizard'. “

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Latest Intelligence

  • Stories that can save lives Stories that can save lives

    While there are real benefits to these new channels, technology should enhance, not replace, face-to-face communication. ... What better ending to a story than that? Alister Sansum is general manager, Real Science Communications.

  • A better direction A better direction

    Real-world behaviours. Behavioural science has been used in healthcare for many years, but it's the current zeitgeist for many in pharma. ... Used properly, behavioural science really can lead to changes in practice,” says Dr Mariam Bibi, principal,

  • The Heart of the Matter 1 - Closing the Clinical Care Gap The Heart of the Matter 1 - Closing the Clinical Care Gap

    The application of evidence-based medicine, the role of behavioural science and the power of real world evidence, in association with McCann Complete Medical. ... But making the best use of the best evidence is often not straightforward, especially in

  • The Heart of the Matter 1 - Closing the Clinical Care Gap The Heart of the Matter 1 - Closing the Clinical Care Gap

    The application of evidence-based medicine, the role of behavioural science and the power of real world evidence, in association with McCann Complete Medical. ... But making the best use of the best evidence is often not straightforward, especially in

  • Interview with Roch Doliveux, UCB Interview with Roch Doliveux, UCB

    Science is now so complex that no company can harness everything on its own. ... That is our aspiration. The real winning starts with the science and then the key is just getting the payers, prescribers and, in the US, the patient, to know that this

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Latest appointments

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An agency called Owen

We’re an independent brand and marketing agency that believes our DNA is a little different from others. * A respectful,...

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