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Real Science

This page shows the latest Real Science news and features for those working in and with pharma, biotech and healthcare.

Three Publicis Health agencies unveils new campaign

Three Publicis Health agencies unveils new campaign

The animation showcases Publicis LifeBrands, Publicis Resolute and Real Science. Publicis LifeBrands, Publicis Resolute and Real Science have launched a short animation series that takes viewers on a journey through each ... Victoria Wright, managing

Latest news

  • The new basics The new basics

    These threats are real, but by definition almost impossible to quantify and schedule. ... They have little affective commitment to the life science industry or any other.

  • Why change fails Why change fails

    For a workshop about business model transformation, it was very pertinent, so we took some time to discuss what evolutionary science can tell us about effecting real, valuable change in complex ... That’s the basic science and its ramifications for

  • Strategic symbionts Strategic symbionts

    As usual, let me get to the practicalities by way of some of the science. ... This is more than an elegant and interesting analogy. It has very real implications for what life science firms need to be able to do to compete in the market.

  • Publicis splits Life Brands Resolute operations Publicis splits Life Brands Resolute operations

    Glen Halliwell, Publicis Resolute's medical education business unit director, commented: “We feel that we are the agency that brings real creative flair to medical education, and true scientific rigour to ... Victoria Wright, managing director of

  • GSK hopes real-world data flu app will go viral GSK hopes real-world data flu app will go viral

    Flumji has been developed by MIT Connection Science.  . GlaxoSmithKline is sponsoring a new Android mobile app aims to raise awareness, educate users and collect health outcomes data. ... Flumoji was developed by MIT Connection Science, a

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  • Nudge-nudge, think-think Nudge-nudge, think-think

    Make it realistic. Perhaps the most succinct advice is to ‘keep it real’. ... The best interventions apply a clear methodology that considers the patient/ professional, the science, real-world practicalities, business capabilities and design thinking.

  • In conversation with Pfizer’s Erik Nordkamp In conversation with Pfizer’s Erik Nordkamp

    Companies like Pfizer can and want to provide much more value to the NHS by offering new approaches to service delivery that generate real and tangible efficiencies that we plan for ... We have also joined forces with Swansea University and the emergent

  • Brave real world? How healthcare communication needs to adapt Brave real world? How healthcare communication needs to adapt

    more. With this in mind, there is an increasing acceptance of and desire for real-world evidence (RWE), to observe how the intervention performs under. ... And finally, does the unique types of data collected through real-world studies give us the

  • Stories that can save lives Stories that can save lives

    While there are real benefits to these new channels, technology should enhance, not replace, face-to-face communication. ... What better ending to a story than that? Alister Sansum is general manager, Real Science Communications.

  • A better direction A better direction

    Real-world behaviours. Behavioural science has been used in healthcare for many years, but it's the current zeitgeist for many in pharma. ... Used properly, behavioural science really can lead to changes in practice,” says Dr Mariam Bibi, principal,

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