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real world data

This page shows the latest real world data news and features for those working in and with pharma, biotech and healthcare.

Roche’s Ocrevus boasts positive long-term data in MS

Roche’s Ocrevus boasts positive long-term data in MS

The new data comes from the open-label phase 3b CASTING study and the CONFIDENCE real-world safety study, in which Ocrevus was administered to RRMS patients who had experienced a ... New real-world OCREVUS data shows high persistence and adherence to the

Latest news

  • AbbVie, Amgen and Takeda team up for joint COVID-19 trial AbbVie, Amgen and Takeda team up for joint COVID-19 trial

    coronavirus. As part of the alliance, members are sharing clinical trial data and real-world evidence, as well as crowd-sourcing early-stage candidates to identify mechanisms or treatments that could ... The world learned of COVID-19 only six months ago,

  • NICE plans to widen the net for data it uses in guidance NICE plans to widen the net for data it uses in guidance

    Plans to include electronic health records and real-world evidence. UK cost-effectiveness body NICE has said it intends to use a broader range of data and analytics in the formulation ... Extending the range of data to include patient records, real-world

  • The digital shift in pharma marketing The digital shift in pharma marketing

    While the efficacy and safety profile of drugs remained the most sought-after information for prescriptions, there was an unprecedented increase in requests for real-world evidence. ... These companies scored poorly on tools’ deployment for social

  • Pharma’s race to digital Pharma’s race to digital

    Connecting proprietary digital solutions with a multitude of global, regional and local ecosystems of apps and devices which are not consistent in the way they capture data could be tricky. ... In the absence of clinical trials, an additional barrier

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    The companies however scored poorly on tools deployment for Social Listening, which has a significant bearing on collecting real world data (RWD).

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Latest Intelligence

  • Encouraging patient participation in real-world studies Encouraging patient participation in real-world studies

    By Bill Row, Bruce Capobianco and Maggie Adamski. With a variety of sources available, including electronic health records and devices to collect data directly from patients, real-world data (RWD) is ... How can companies encourage patient participation

  • Biopharma and orphan drugs Biopharma and orphan drugs

    The use of real-world data (RWD) can also be particularly useful in rare disease trials, for example by utilising the information in patient registries for patient stratification and sometimes replacing

  • Staying ahead in the era of precision medicine Staying ahead in the era of precision medicine

    At. the same time, we are seeing companies like Flatiron Health using real-world data to learn from patients who are not in clinical trials. ... In addition, the ways that clinical trial data and real-world data complement each other may not be clear,

  • Bringing the trial to the patient Bringing the trial to the patient

    Lastly, home visits lend themselves to providing more real-world data, as any drug application is occurring in the patient’s home environment. ... This may be more representative of real-world administration and can be indicative of consumer use once a

  • Measuring what matters: how to create the right KPIs for your brand, launch and portfolio Measuring what matters: how to create the right KPIs for your brand, launch and portfolio

    By Lauren Pearson and Stephanie Hall. We are now in a world where real-time business data is easier than ever to access and we have a pool of insightful information ... In this increasingly complex environment where we have more access than ever before

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Latest appointments

  • Astellas appoints new senior VP Astellas appoints new senior VP

    pioneered multiple real-world data endeavours and built research partnerships with academic and managed care organisations.

  • Dr Ameet Nathwani moves from Novartis to Sanofi Dr Ameet Nathwani moves from Novartis to Sanofi

    Oliver Brandicourt, Sanofi's chief executive officer, said: “Our industry is experiencing increased pressure to support reimbursement with customized data from real-world evidence, demonstrate ongoing benefit-risk of registered products

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Latest from PMHub

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