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real world data

This page shows the latest real world data news and features for those working in and with pharma, biotech and healthcare.

Vertex scores CF deal with Scotland, but access debate continues

Vertex scores CF deal with Scotland, but access debate continues

The five-year agreement will also see Vertex collecting real-world data on its medicines, which will aid in the future submissions of its drugs to the SMC. ... However, Vertex said it had already offered England its lowest (confidential) price anywhere

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Latest Intelligence

  • Breaking free Breaking free

    Houda. “These interventions are commonly mobile-based and use SMS, notifications and real-world triggers to nudge patients towards target behaviours. ... visits. "This real-world data significantly informs the next consultation, helping boost HCPs’

  • The evolution of real-world studies The evolution of real-world studies

    How industry and regulators are using real-world data. The use of real-world evidence (RWE) is evolving quickly. . ... Real-world data is playing an increasingly important role in expanding the use of already approved, innovative medicines.”.

  • Real-world studies Real-world studies

    It can now be used to fill those gaps that randomised clinical trials (RCTs) have historically left when it comes to providing real-world data about a product in a ... Advances like that which we saw in November last year, when the FDA unveiled its own

  • 25 Women Leaders in UK Healthcare (part 2) 25 Women Leaders in UK Healthcare (part 2)

    22. DR HARIETTA ELEFTHEROCHORINOU. AI pioneer. After a wave of hype, AI is now starting to show its value across the life sciences sector, harnessing big data and real-world evidence ... applications in pharma and real-world ML/AI platforms for scalable

  • Marrying scientific rigour with creative vigour Marrying scientific rigour with creative vigour

    By Andrew Croskery. We’ve all been there: sitting in a congress with slide after slide of data, data, data. ... How does the data apply to the real world? Convey how the data could change patient care – otherwise, what’s the point?

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Latest appointments

  • Astellas appoints new senior VP Astellas appoints new senior VP

    pioneered multiple real-world data endeavours and built research partnerships with academic and managed care organisations.

  • Dr Ameet Nathwani moves from Novartis to Sanofi Dr Ameet Nathwani moves from Novartis to Sanofi

    Oliver Brandicourt, Sanofi's chief executive officer, said: “Our industry is experiencing increased pressure to support reimbursement with customized data from real-world evidence, demonstrate ongoing benefit-risk of registered products

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Latest from PMHub

  • White paper for download: Real-world evidence: Hurdles and the holy grail

    Real-world evidence and real-world data is a hot topic in market access today. ... To ensure we make the most of real-world evidence and data, we need to first prepare for the hurdles that they present, and find solutions to overcome them, in order

  • What does it mean to be an agile organisation

    That could be regulatory, it could be from competition, data or pricing. ... We need to look outwards and be flexible. That might mean in terms of data generation, real-world data, clinical partners, looking at different IT solution, or partnering with

  • Infographic: Rheumatoid arthritis (RA)

    An overview of the RA biologic patient. Our RA market snapshot offers an introduction to the real world patient data collected by our Therapy Watch RA study. ... The snapshot looks at twelve of the key indices captured in Therapy Watch data.

  • NHS medicines optimisation milestone

    This targeted and granular data can be cross referenced from multiple health and social care sources. ... Other useful real-world data includes diagnostic imaging datasets and prescribing data from NHS Digital, which delves down to GP surgery level.

  • Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?

    You might think this is a naïve question. It feels like it is, but if this is the case, why do marketers, brand builders, creatives and communicators from the consumer world ... formulated from third party, real world evidence and peer reviewed data.

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