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real world data

This page shows the latest real world data news and features for those working in and with pharma, biotech and healthcare.

J&J’s Invokana aces diabetic kidney disease trial, setting up filings

J&J’s Invokana aces diabetic kidney disease trial, setting up filings

The data itself is being kept under wraps pending presentation at a medical conference, but J&J says it is preparing to run it past regulators as well. ... dapagliflozin). Since then J&J has been trying to restore confidence in its product – publishing

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  • Reaching the new influencers Reaching the new influencers

    Reaching the new influencers. With payers looking increasingly to  real-world data, and to differentiation beyond this data through outcomes commitment and the provision of beyond the pill services, there’s ... The growth in availability and

  • Brave real world? How healthcare communication needs to adapt Brave real world? How healthcare communication needs to adapt

    the stresses and strains of the real world. So how do we ensure that HCPs, regulators and patients understand and value data that has been collected outside a clinical trial? ... And finally, does the unique types of data collected through real-world

  • Patient outcomes in practice: delivering value that transforms lives Patient outcomes in practice: delivering value that transforms lives

    incorporating patient-reported outcomes measures in real-world data programmes, and patient advocacy support. ... The organisations that do this first will lead the industry. As an agency, we partner with our clients in transforming lives: making

  • GDPR and the NHS ‘opt out’: a chance to engage patients in research GDPR and the NHS ‘opt out’: a chance to engage patients in research

    absolutely vital if a ‘big data’and real world evidence (RWE) enabled healthcare is to become a reality. ... Naomi Boxall (pictured), Principal - Epidemiologist at IQVIA and specialising in in real world evidence (RWE) comments: “By gaining consent

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    We work through these thorny issues with our clients, helping identify and mitigate potential risks; risks associated with social media, open interrogation of study data, real-time communications, scientific exchange, ... personal promotion and

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WCG

WCG is an independent, global agency specialising in healthcare communications. Our value as a company is about being the positive...

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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