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rebrand

This page shows the latest rebrand news and features for those working in and with pharma, biotech and healthcare.

GSK and Novartis lead at PM Society Digital Awards

GSK and Novartis lead at PM Society Digital Awards

Agency self-promotion. Saatchi &Saatchi Wellness Rebrand by Saatchi &Saatchi Wellness. Film.

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    This has led companies to rebrand their digital teams as ‘MCM’, ‘Integrated MCM’and ‘customer engagement’. ... Industry’s decision to rebrand digital teams as MCM could mask a dangerous inference that multichannel marketing operates purely

  • Publicis splits Life Brands Resolute operations Publicis splits Life Brands Resolute operations

    Publicis splits Life Brands Resolute operations. Rebrands to establish medical education and advertising services as separate agencies.

  • The Prime Medical Group rebrands as Prime Global The Prime Medical Group rebrands as Prime Global

    The Prime Medical Group rebrands as Prime Global. Moves to highlight healthcare communications group’ s international status. ... Medical communications specialist The Prime Medical Group has undergone a rebrand, changing its name to Prime Global.

  • Halesway changes name to FCB Halesway Halesway changes name to FCB Halesway

    Now known as FCB Halesway, the rebrand is intended to raise the agency's global profile and make prospective clients aware of its close relationship with the healthcare practice arm of ... It took place after the New York-based parent company underwent

  • International AIDS Society rebrands with focus on patient stories International AIDS Society rebrands with focus on patient stories

    International AIDS Society rebrands with focus on patient stories. The Partners Health revamps branding as part of marketing drive. ... Commenting on how the team looked to meet this challenge through the rebrand, Wolhuter said: “ It was extremely

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Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    When is it time to rebrand? Every change in marketplace dynamics, customer insights and global competition can be an opportunity or an obstacle. ... But at some point, that is not enough. Leaders need to recognise when it is time to rebrand - time to

  • Building the Future Building the Future

    Firms that simply restructure and rebrand miss their opportunity and fail to adapt successfully to our changing market.

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Latest appointments

  • infill healthcare communication rebrands and appoints UK head infill healthcare communication rebrands and appoints UK head

    infill healthcare communication rebrands and appoints UK head. Mark Watson takes on the newly-created role of director, infill UK. ... In a statement the firm said its rebrand and new appointment would expand its reach and capacity among UK-based pharma

  • Lime Advertising promotes Rachel Lamb Lime Advertising promotes Rachel Lamb

    Prior to this, Lamb was a marketing assistant at Stressfreehire, working on the company's rebrand, which included website design and development.

  • Liberation names account manager Liberation names account manager

    of Liberation Unlimited, which recently changed its name from Liberations Communications as part of a rebrand of its parent company Creston Health to Health Unlimited.

  • Kim Lemon appointed head of Liberation Unlimited Kim Lemon appointed head of Liberation Unlimited

    Will lead rebrand of Comm uniqué award-winning agency. Liberation Unlimited has named former associate director Kim Lemon as its new head. ... The announcement comes a few weeks after Liberation Communications changed its name to Liberation Unlimited as

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Latest from PMHub

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