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rebranding

This page shows the latest rebranding news and features for those working in and with pharma, biotech and healthcare.

Pfizer introduces new logo in a ‘shift from commerce to science’

Pfizer introduces new logo in a ‘shift from commerce to science’

First major rebranding in 70 years for pharma giant. Pharma giant Pfizer has unveiled its first major rebranding in 70 years, with a new logo that ‘signal[s] a shift from

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  • Rebranding in an evolving world Rebranding in an evolving world

    A time for investment. One of the many benefits of the rebranding and refinancing of the company is that it has allowed us to shift the focus of the business so ... Acquiring Correvio was a truly landmark step in our journey of rebranding and

  • When is it time to rebrand? When is it time to rebrand?

    A rebranding decision is challenged by crucial questions: What is the business imperative for this change?

  • Focusing on value Focusing on value

    Oschmann's appointment was announced last year at the same time as the company unveiled a rebranding exercise that is nothing if not eye-catching.

  • What can pharma learn from Olympic sports coverage? What can pharma learn from Olympic sports coverage?

    Sky's huge financial backing has been a major factor in the rebranding of the English Premier League (EPL), making it one of the most popular and attractive sports competitions in

  • Rediscovering the X factor

    You can find out more about the organisation at www.geneticalliance.org.uk. “Tudor Reilly has provided us with out-standing support in researching, creating and planning our rebranding.

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Latest from PMHub

  • A MERGER THAT MATTERS

    24/7 access to sector experts with ‘unparalleled breadth and depth’ of capabilities    The launch of Mind Matter is one the transformational initiatives being announced as part of the rebranding of

  • Ashfield Healthcare Communications rebrands as Ashfield Health

    Following a healthcare communications career spanning over two decades of leadership in five countries, Amar Urhekar takes the helm as Global President of the > 1, 450 strong network that is rebranding

  • Rob Pilbrow joins OPEN Health as Global Managing Director, Medical Writing Rob Pilbrow joins OPEN Health as Global Managing Director, Medical Writing

    Rob said: “I’m delighted to be joining such a well-respected company at this exciting time in its journey, following the rebranding and consolidation of practices at the end of

  • Star announce PharmaDoctor partnership

    Commenting on the new PharmaDoctor-Star partnership, Head of Business Development at Star, Ryan Wooller, says: “Having recently completed a complete rebranding of the Star business to better communicate the full

  • Mind+Matter Mind+Matter

    24/7 access to sector experts with ‘unparalleled breadth and depth’ of capabilities    The launch of Mind Matter is one the transformational initiatives being announced as part of the rebranding of

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