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rebranding

This page shows the latest rebranding news and features for those working in and with pharma, biotech and healthcare.

The Directory and digital round-up

The Directory and digital round-up

Kyomed re-brands and launches new app. Kyomed, a French company offering services in connected healthcare, autonomy and personalised medicine, marks its fourth anniversary, rebranding to KYomed INNOV.

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  • When is it time to rebrand? When is it time to rebrand?

    A rebranding decision is challenged by crucial questions: What is the business imperative for this change?

  • Focusing on value Focusing on value

    Oschmann's appointment was announced last year at the same time as the company unveiled a rebranding exercise that is nothing if not eye-catching.

  • What can pharma learn from Olympic sports coverage? What can pharma learn from Olympic sports coverage?

    Sky's huge financial backing has been a major factor in the rebranding of the English Premier League (EPL), making it one of the most popular and attractive sports competitions in

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