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rebranding

This page shows the latest rebranding news and features for those working in and with pharma, biotech and healthcare.

FCB Health expands into Germany

FCB Health expands into Germany

Most recently, the network’s UK-based agencies have undergone some rebranding. ICC will be known as FCB Health London, and FCB Halesway will be named FCB Health Hampshire.

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  • When is it time to rebrand? When is it time to rebrand?

    A rebranding decision is challenged by crucial questions: What is the business imperative for this change?

  • Focusing on value Focusing on value

    Oschmann's appointment was announced last year at the same time as the company unveiled a rebranding exercise that is nothing if not eye-catching.

  • What can pharma learn from Olympic sports coverage? What can pharma learn from Olympic sports coverage?

    Sky's huge financial backing has been a major factor in the rebranding of the English Premier League (EPL), making it one of the most popular and attractive sports competitions in

  • Rediscovering the X factor

    You can find out more about the organisation at www.geneticalliance.org.uk. “Tudor Reilly has provided us with out-standing support in researching, creating and planning our rebranding.

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