Medtech's mixed-up monsters

As readers of my work will recall, those leadership capabilities must be the expression of organisational routines, the firm’s equivalent of genes.

Johnson and Johnson’s second-in-command announces retirement plans

She was also tasked with getting that particular division back on track after J&J was plagued by a series of recalls, including 200, 000 bottles of children’s cough drop

Genetic testing: nothing to write home about?

this question (a cursory glance at one study showed the design to be based on semi-structured phone interviews that emphasised patient recall for many key study questions and in which

The future of biotech

All this raises cross-border legal issues regarding quality controls, exports, releases and in some cases recalls of products.

Teva suspends migraine patch on burn reports

In addition to the suspension from sale, Teva is also carrying out a pharmacy level recall of Zecuity and patients are recommended to stop using the product straight away.

Right intervention, right tool

Can this intervention impart knowledge as well as it can explore recall?

Cutting through the noise

Decisions, such as referring colleagues, are often based on emotion; a positive emotional experience will also help with recall, increasing educational value.

Changes to look out for in Medical Devices Regulations

DePuy then announced a voluntary recall of its ASR metal-on-metal hip replacement system after a study showed that the five-year failure rate for the product was about 13%. ... This will help  to detect counterfeit devices and  to ensure that, where

Market research

Drug safety

J&J appoints Bayer’s Sandra Peterson as group worldwide chair

by recalls and quality control problems these past two years.

Secrets of Pharma Advertising

Ask someone to unpick an ad for a new dermatology product, and they will compare it to other dermatology ads they recall, expressing confusion at anything that looks different.

Health Literacy in Practice: Doctor's Letter

Using more colour. Colour can increase a reader’s attention span and recall by 82%[2] and is a great way of drawing attention to the most important information for the

Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?

So, with Dean’s tomes in mind how much awareness and recall is that new content you’ve just posted generating?

Using contextual moments in marketing

The benefits are numerous: beta testing showed increases in spontaneous awareness, positive shift in brand perception, increase in brand consideration, and ad recall doubles.

Why generating patient insights is vital for pharma

Involving carers of friends who may have a different perspective and can offer additional insight by filling gaps in information, such as helping patients recall their experiences.