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reprint

This page shows the latest reprint news and features for those working in and with pharma, biotech and healthcare.

Media planning on a global scale

Media planning on a global scale

Ideally, one central contact coordinates all international media activities within this network – print or digital as well as production of reprints.

Latest news

  • ABPI reprimands for four pharma firms ABPI reprimands for four pharma firms

    Shire breached the Code by distributing a journal reprint containing a bar chart giving an incorrect and misleading comparison between Shire's medicine and that of a competitor, and for failing

  • Exceeding expectations

    In addition, spend in traditional mass marketing activities such as advertising and reprint distribution is under pressure as it is becoming harder to show the value of these activities.

  • Sponsored titles raise impartiality issue

    The publication is said to have contained only reprints of articles, most of them sympathetic towards Merck products, in a format with marked similarities to an independent, peer-reviewed journal, and

  • Journals are a `marketing tool'

    For a drug company, a favourable trial is worth thousands of pages of advertising, which is why a company will sometimes spend upwards of $1m on reprints of the trial for

  • Weather the storm

    only positive results - as well as attempting to manipulate medical journals by offering to 'buy' significant numbers of reprints should they publish positive reviews of trial results.

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Latest Intelligence

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Latest from PMHub

  • Reprint distribution market research

    Reprint distribution market research. The distribution of clinical paper reprints both in and out of the meetings and conferences market is both a necessity and a high cost. . ... Reprint Distribution Market Research.

  • Paper to Digital Migration in Sales and Other Environments

    The digital age demands documents in an electronic format, but businesses often find their document management systems are incapable of rising to the challenge of changing from a paper-based system.

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