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reputation

This page shows the latest reputation news and features for those working in and with pharma, biotech and healthcare.

The Communiqué Awards 2018 - the countdown has begun

The Communiqué Awards 2018 - the countdown has begun

Chair of Judges Anna Korving (pictured) says the awards help to uphold the reputation of the healthcare communications industry, demonstrating how it works to educate healthcare professionals, generate much-needed conversations

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  • Leave or remain? Winning the employee referendum Leave or remain? Winning the employee referendum

    While the impact of high attrition on an employer’s brand is unquantifiable, research shows that 75% of all jobseekers consider a company’s brand reputation before applying for a job;

  • Trust me, I’m from pharma Trust me, I’m from pharma

    It’s easy to jump on the bandwagon of patient-centricity and believe you’ll improve your reputation simply by focusing on the patient. ... If we do that, we will transform the industry’s reputation.”. #4: Co-create – and bring the patient into

  • Diversity and inclusion in the pharma industry Diversity and inclusion in the pharma industry

    As a leading business sector that touches the lives of everyone and  often battles to protect its reputation  in wider corporate debates, the pharma and biotech industry should see D&I 

  • Is flexible working the future?

    When working flexibly, you are only as good as your last piece of work, with your entire livelihood and reputation depending on it.

  • Doing more with less: when ‘client-centricity’ matters most Doing more with less: when ‘client-centricity’ matters most

    Angela Mahaney is a Senior Director at Edelman Health, a leading global communications marketing firm helping business and organisations evolve, promote and protect their brands and reputations.

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Blue Latitude Health

Blue Latitude Health is a creative marketing consultancy. Founded in 2003, our combination of heritage, approach and capability gives us...

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Redefining communications excellence
How to be heard in today’s multichannel, multistakeholder, multimedia world...
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AstraZeneca: building a new ‘open innovation’ pharma company
The construction of its new HQ has suffered some serious delays, but new R&D and commercial success are lifting AstraZeneca’s prospects...
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In conversation with Pfizer’s Erik Nordkamp
Pfizer’s UK general manager talks to PME about the NHS at 70, the potential of pharma partnerships and some lessons from Europe...

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