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research

This page shows the latest research news and features for those working in and with pharma, biotech and healthcare.

Roche builds on Immunocore ImmTAC deal

Roche builds on Immunocore ImmTAC deal

Extends partnership to target MAGE-A4 protein tumours

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  • Three steps forward, four steps back Three steps forward, four steps back

    Research by IQVIA in 2017 revealed that there were 318, 500 mobile apps in the health category: 85% of these had fewer than 5, 000 downloads, and only 41 of these

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    You should research their channels, look at the style of their posts and make a note of their likes and dislikes. ... Takeout tip – thorough research into the audience you need to target and the influencers who are the best fit for your campaign are

  • Nudge-nudge, think-think Nudge-nudge, think-think

    You can leverage emotions like guilt or fear – but research normally shows linking it to positive change is most effective. ... Adopting a holistic approach to behaviour change is grounded in understanding the context within which current behaviours

  • The handover: Pfizer reshapes itself for a new era The handover: Pfizer reshapes itself for a new era

    Current global president, worldwide research and development and medical, Mikael Dolsten, will also become chief medical officer.

  • Brexit: can pharma ‘take back control’ of the narrative? Brexit: can pharma ‘take back control’ of the narrative?

    D funding and the ability to continue collaborating in clinical research; capability to trade and the free movement of goods across borders; maintaining a common regulatory framework with Europe; free movement ... The UK has traditionally been an

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We’re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in...

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OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
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Artificial Intelligence in Healthcare
Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...

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