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research strategy

This page shows the latest research strategy news and features for those working in and with pharma, biotech and healthcare.

P&G agrees $4.2bn buy of Merck KGaA’s consumer health unit

P&G agrees $4.2bn buy of Merck KGaA’s consumer health unit

stayed faithful to its diversified strategy spanning pharma, consumer health, research tools and chemicals.

Latest news

  • IQVIA partners with Box IQVIA partners with Box

    In a bid to strengthen its Platforms of Platforms strategy, technology solutions and contract research group IQVIA - formerly known as Quintiles IMS - has partnered with Box, a cloud-based content management ... IQVIA first introduced its Platforms of

  • Hall & Partners launch new consultancy OpenMind Hall & Partners launch new consultancy OpenMind

    Drexler was previously executive vice president for research and strategy agency Now What and held roles at Ketchum Communications and Insight Strategy Group.

  • The diseased organisation The diseased organisation

    The negative consequences of this mutated routine are seen in excessively slow and wasteful strategy execution. ... For example, many life science companies depend upon external partners for market research and strategy advice.

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    Before you put the strategy together, research, listen online and use social media to find out which topics customers and other stakeholders are talking about. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,

  • Apexigen and BMS team up for lung cancer immunotherapy trial Apexigen and BMS team up for lung cancer immunotherapy trial

    Targeting the tumour microenvironment through activation of antigen-presenting cells is a novel approach that we are excited to add to our immuno-oncology strategy as we continue to advance research

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Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    Be ready to research and deconstruct the stakeholder journey - from patients to key partners and decision makers. ... The pharmaceutical industry can benefit from a disciplined branding process that includes research, brand strategy, design execution,

  • Integrating digital biomarkers into precision medicine Integrating digital biomarkers into precision medicine

    How can we use digital biomarkers? Digital biomarkers can be integrated into an existing biomarker strategy as a complementary tool or as a stand-alone measure. ... An understanding of these factors can inform a digital biomarker development and

  • Accelerating innovation Accelerating innovation

    Research strategy. Alexandre has been with the company for five years, having previously held clinical development and medical affairs leadership roles with the likes of Sanofi and Novartis. ... Since he joined the French biopharmaceutical company he has

  • Coming to an understanding Coming to an understanding

    Market research has to be the internal voice of the customer within the company,” he adds. “ ... A lot has changed in market research and it will continue to evolve. “

  • Using social data to see patients more clearly Using social data to see patients more clearly

    Pharma companies and healthcare organisations can utilise this data for strategy development, competitive research and patient segmentation, among other applications. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,

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Latest appointments

  • The Foundry Healthcare appoints new head The Foundry Healthcare appoints new head

    I am particularly impressed with the agency’s approach to helping clients overcome sector-specific challenges using a combination of research-based insights, strategy development and creative solutions to inform and ... Working alongside The

  • VCLS appoints Carole Jones to senior market access role VCLS appoints Carole Jones to senior market access role

    s market access capabilities, spanning payer strategy, health economics and outcomes research (HEOR), health technology assessment (HTA) and communications support. ... The extensive experience Carole brings will strengthen our capabilities and put us at

  • Biomunex appoints scientific and strategic advisors Biomunex appoints scientific and strategic advisors

    Dr Amigorena (pictured right) is currently a research director at Le Centre National de la Recherché Scientifique (CNRS) and is director of the Inserm Immunity and Cancer Unit at the Institut ... Prior to Covagen's sales to Johnson &Johnson in 2014, Dr

  • Branding Science adds to senior management team Branding Science adds to senior management team

    He founded Mojo in 2010 and has since served as research director, focused on delivering brand strategy for international pharmaceutical clients. ... In addition, Jon will further strengthen the scientific underpinnings of our market research and

  • MedImmune appoints Dr Christopher Rhodes MedImmune appoints Dr Christopher Rhodes

    AstraZeneca's biologics research and development arm MedImmune has appointed Dr Christopher Rhodes as vice president, cardiovascular and metabolic disease (CVMD) research. ... With his wealth of experience, we know he will propel MedImmune to the next

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Latest from PMHub

  • Download 'Perspective magazine issue 2: Human-centred design and strategy'

    Download 'Perspective magazine issue 2: Human-centred design and strategy'. In the second issue of Perspective, the digital magazine from Blue Latitude Health, we tackle topics dealing with customer experience and ... A practical look at how

  • How did pharma use Twitter at #ASCO16?

    The meeting is one of the largest gatherings of medical professionals in the world, with world-renowned faculties discussing the very latest in cancer treatment, and ground-breaking research announced throughout ... Steve Hunt, Strategy Director for

  • An agency called Owen

    strategy and planning. research and insights. data and analytics. brand, design and packaging. ... Learn about the building blocks of a great brand strategy that will have the potential to capture the full commercial value from a product.

  • Health Unlimited

    Our channel agnostic strategy means solutions will always be the right ones for your brand, not our agency. ... Graphic design. Health advocacy. Internal communications/sales force education. Market research and insight.

  • Cello Health

    Cello Health offers a unique breadth and depth of experience, across everything from early stage product commercialisation, strategy and research, to how we communicate the evidence and understand the emerging impact ... President. NEW APPOINTMENTS AND

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Approximately 1 fully matching, plus 10 partially matching documents found.

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Complete Medical Communications (CMC)

CMC is a leading global agency dedicated to healthcare communications across the lifecycle. We combine scientific acumen, excellence in delivery...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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