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ROAD

This page shows the latest ROAD news and features for those working in and with pharma, biotech and healthcare.

Fishawack launches two new divisions, Life partners with hygiene charity and ROAD wins new account

Fishawack launches two new divisions, Life partners with hygiene charity and ROAD wins new account

Fishawack launches two new divisions, Life partners with hygiene charity and ROAD wins new account. ... Internet of Things connectivity, artificial intelligence and app-based interfaces are making professional standard diagnostics in the home a reality,

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Latest Intelligence

  • Alnylam’s big moment: bringing groundbreaking RNAi drugs to Europe Alnylam’s big moment: bringing groundbreaking RNAi drugs to Europe

    major advance in severe disease, despite some major bumps in the clinical development road and when big pharma companies got cold feet – and then finally proving its value to patients and

  • Six degrees of participation Six degrees of participation

    HCP/patient interaction is where the rubber hits the road. It’s here where the collaborative care movement really needs to make its mark.

  • A marathon and a sprint A marathon and a sprint

    But change management on this scale cannot happen overnight. There’s still a long road ahead to catch up with the personalised, predictive experiences delivered in consumer sectors.”.

  • A new picture A new picture

    When they came to a fork in the road they’d trust the star to show them the way.

  • Warning signs Warning signs

    Again, other industries are further down the road with this - bringing in econometricians to measure true ROI. ... Consequently, the road to multichannel excellence has become paved with old habits - not least an apparent fixation on targeting doctors.

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Latest appointments

  • imc, ROAD, Executive Insight and Life Healthcare adds to teams imc, ROAD, Executive Insight and Life Healthcare adds to teams

    imc, ROAD, Executive Insight and Life Healthcare adds to teams. The latest med comms movers. ... ROAD hires former healthcare journalist. Healthcare communications specialist ROAD has hired Anna Ramsey as its content manager.

  • Weekly comms appointments Weekly comms appointments

    Weekly comms appointments. Publicis Resolute, Road and W2O all add to their teams. ... Sarah Winterbottom joins ROAD. Independent healthcare communications specialist ROAD has appointed Sarah Winterbottom (pictured right) as senior director.

  • Former Novartis exec joins Genmab Former Novartis exec joins Genmab

    on the road to becoming a sustainably profitable biotech company. “

  • Open Road boosts healthcare offering Open Road boosts healthcare offering

    Open Road boosts healthcare offering. Communications specialist hires senior consultant for its healthcare team. ... Amna Ahmad has joined communications agency Open Road as senior consultant for its healthcare team.

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Latest from PMHub

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emotive. is an award-winning healthcare communications agency working with leading global and EMEA companies in life sciences including medical device...

Latest intelligence

NHS medicines optimisation milestone
Steve How, Paul Midgley and Oli Hudson, of the Wilmington Healthcare Consulting Team, explore the implications of Adalimumab’s recent European patent expiry...
Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?...
What everyone forgets about good organisational change in pharma
Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account....

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