This page shows the latest ROI news and features for those working in and with pharma, biotech and healthcare.
All companies have the same goal of risk-adjusted ROI. There are many ways of achieving this goal in the life sciences industry (26, according to my research) but we tend
well as value for money to the NHS,” said Liz Henderson, General Manager of Merck UK &ROI.
The ICE judges said they won the award due to the group’s “excellent submission standard that was consistent throughout”, while noting the “amazing ROI statistics and impactful content”.
Corinna Peachey, Senior Director, Corporate Affairs and Market Access, Lilly UK, ROI &Nordics (pictured).
Using techniques such as Marketing Due Diligence, they substantiate their promises of risk-adjusted ROI far better than most of the industry.
Four second-tier companies added to the survey in 2014 - AbbVie, Celgene, Biogen and Gilead - had an average ROI of 11.9%, almost four times the industry average this but still
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Companies and brands can finally work out communication’s ROI: traditionally we have interpreted a click and a ‘like’ as expressions of interest and approval and we have gone as far
Before saying ‘where I’d get the biggest ROI’, let’s remember what we’re trying to achieve.
But the bulk of pharma’s digital spend remained concentrated in identifying channels of engagement, mostly slowing down ROI due to a lack of integration with the other six parameters.
The business struggles to move beyond collecting and integrating data and is therefore unable to understand customer impact and return on investment (ROI).
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And, while it can be tempting to go with a cheap off-the-shelf stand, you could damage your brand and lose money by wasting the opportunity to maximise ROI. ... For example, if you invest in a reusable pharma exhibition stand that you can take to five
Once upon a time, it might have been okay to exhibit just because your competitors were doing so; but today, diminishing budgets and the need to demonstrate ROI means you must
It’s the combination of creativity, strategy and analytics that Harriet enjoys most about marketing – ensuring that all campaigns are measured effectively in order to quantify ROI.
Or, indeed, the return on investment (ROI)? Does behaviour change need to start closer to home?
Maximising the ROI of scientific meetings. . Annual scientific meetings provide delegates with the perfect occasion for data dissemination and networking, with pharmaceutical companies and their target audiences being in the same
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Hayward Medical Communications has been supporting partners in every sector of the healthcare industry to deliver evidence-based, clinically relevant and...