Please login to the form below

Not currently logged in
Email:
Password:

ROI

This page shows the latest ROI news and features for those working in and with pharma, biotech and healthcare.

Daily Brief: UK must follow through on Life Sciences Strategy, haemophilia gene therapy latest and more

Daily Brief: UK must follow through on Life Sciences Strategy, haemophilia gene therapy latest and more

Corinna Peachey, Senior Director, Corporate Affairs and Market Access, Lilly UK, ROI &Nordics (pictured).

Latest news

  • The new basics The new basics

    Using techniques such as Marketing Due Diligence, they substantiate their promises of risk-adjusted ROI far better than most of the industry.

  • Pharma is ‘getting lower returns on R&D’ Pharma is ‘getting lower returns on R&D’

    Four second-tier companies added to the survey in 2014 - AbbVie, Celgene, Biogen and Gilead - had an average ROI of 11.9%, almost four times the industry average this but still

  • The new science of content marketing The new science of content marketing

    Driving positive results. Getting the best ROI out of your content and creative decisions is something that should begin when you are planning and strategising around what content you should make.

  • The potential of programmatic The potential of programmatic

    And those learnings are happening in real time, which means a campaign can be optimised throughout its duration, potentially increasing ROI.

  • Key Accounts Key Accounts

    Within this framework three key elements are measured - effective use of resources, ie the individual ROI for key channels; the effectiveness of behaviours, notably selling and influencing skills; and the degree ... Within a profit and loss framework we

More from news
Approximately 1 fully matching, plus 138 partially matching documents found.

Latest Intelligence

More from intelligence
Approximately 1 fully matching, plus 29 partially matching documents found.

Latest from PMHub

More from PMHub
Approximately 5 fully matching, plus 38 partially matching documents found.

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
M3 (EU)

M3 was founded in 2000 with the goal of changing the world of medicine through making full use of the...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

Infographics