MS and cholesterol drugs picked for new UK rapid uptake push

well as value for money to the NHS,” said Liz Henderson, General Manager of Merck UK &ROI.

Ashfield and Sanofi scoop ICE award

The ICE judges said they won the award due to the group’s “excellent submission standard that was consistent throughout”, while noting the “amazing ROI statistics and impactful content”.

Daily Brief: UK must follow through on Life Sciences Strategy, haemophilia gene therapy latest and more

Corinna Peachey, Senior Director, Corporate Affairs and Market Access, Lilly UK, ROI &Nordics (pictured).

The new basics

Using techniques such as Marketing Due Diligence, they substantiate their promises of risk-adjusted ROI far better than most of the industry.

Pharma is ‘getting lower returns on R&D’

Four second-tier companies added to the survey in 2014 - AbbVie, Celgene, Biogen and Gilead - had an average ROI of 11.9%, almost four times the industry average this but still

Stepping up in social media: trust and participation are the new imperatives

Companies and brands can finally work out communication’s ROI: traditionally we have interpreted a click and a ‘like’ as expressions of interest and approval and we have gone as far

Digital mania - a question of value

Before saying ‘where I’d get the biggest ROI’, let’s remember what we’re trying to achieve.

Drug pricing

The bulk of pharma digital spend fails to alter industry’s greenhorn status

But the bulk of pharma’s digital spend remained concentrated in identifying channels of engagement, mostly slowing down ROI due to a lack of integration with the other six parameters.

Evolve and thrive vs wait and wither

The business struggles to move beyond collecting and integrating data and is therefore unable to understand customer impact and return on investment (ROI).

20 ways to improve your pharma exhibition stands

And, while it can be tempting to go with a cheap off-the-shelf stand, you could damage your brand and lose money by wasting the opportunity to maximise ROI. ... For example, if you invest in a reusable pharma exhibition stand that you can take to five

What are the benefits of pharma exhibition stand project management?

Once upon a time, it might have been okay to exhibit just because your competitors were doing so; but today, diminishing budgets and the need to demonstrate ROI means you must

Page & Page are Growing

It’s the combination of creativity, strategy and analytics that Harriet enjoys most about marketing – ensuring that all campaigns are measured effectively in order to quantify ROI.

Behaviour change: Five things you probably suspected, but weren’t sure about…

Or, indeed, the return on investment (ROI)? Does behaviour change need to start closer to home?

Congress Effectiveness Management

Maximising the ROI of scientific meetings.  . Annual scientific meetings provide delegates with the perfect occasion for data dissemination and networking, with pharmaceutical companies and their target audiences being in the same