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ROI
This page shows the latest ROI news and features for those working in and with pharma, biotech and healthcare.
Ashfield and Sanofi scoop ICE award
The ICE judges said they won the award due to the group’s “excellent submission standard that was consistent throughout”, while noting the “amazing ROI statistics and impactful content”.
Latest news
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Daily Brief: UK must follow through on Life Sciences Strategy, haemophilia gene therapy latest and more
Corinna Peachey, Senior Director, Corporate Affairs and Market Access, Lilly UK, ROI &Nordics (pictured).
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The new basics
Using techniques such as Marketing Due Diligence, they substantiate their promises of risk-adjusted ROI far better than most of the industry.
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Pharma is ‘getting lower returns on R&D’
Four second-tier companies added to the survey in 2014 - AbbVie, Celgene, Biogen and Gilead - had an average ROI of 11.9%, almost four times the industry average this but still
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The new science of content marketing
Driving positive results. Getting the best ROI out of your content and creative decisions is something that should begin when you are planning and strategising around what content you should make.
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The potential of programmatic
And those learnings are happening in real time, which means a campaign can be optimised throughout its duration, potentially increasing ROI.
More from news
Approximately 1 fully matching, plus 139 partially matching documents found.
Latest Intelligence
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Stepping up in social media: trust and participation are the new imperatives
Companies and brands can finally work out communication’s ROI: traditionally we have interpreted a click and a ‘like’as expressions of interest and approval and we have gone as far
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Digital mania - a question of value
Before saying ‘where I’d get the biggest ROI’, let’s remember what we’re trying to achieve.
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Drug pricing
Healthcare terms - Drug pricing.
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The bulk of pharma digital spend fails to alter industry’s greenhorn status
But the bulk of pharma’s digital spend remained concentrated in identifying channels of engagement, mostly slowing down ROI due to a lack of integration with the other six parameters.
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Evolve and thrive vs wait and wither
The business struggles to move beyond collecting and integrating data and is therefore unable to understand customer impact and return on investment (ROI).
More from intelligence
Approximately 1 fully matching, plus 29 partially matching documents found.
Latest from PMHub
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The ROI of user experience in pharma and healthcare: How to engage your customers
The ROI of user experience in pharma and healthcare: How to engage your customers.
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How to measure marketing success: profit vs ROI
For example, which do you think is the better campaign? A) 200% (or 2:1) ROI. ... A) 200% ROI, 1, 200, 000 net profit. B) 250% ROI, 250, 000 net profit.
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Ashfield launches new commercial model to improve ROI
The proprietary solution addresses the challenges of pharmaceutical companies needing to maintain or improve return on investment (ROI). ... In addition, the commercial model delivers engagement optimisation and monthly reporting on ROI, call attainment
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The Art of Agile Marketing
Measure the ROI to improve in quick iterations. Implement agile thinking in your marketing and commercial organization.
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VCCP Lands Record Haul at the PM Awards
We think that great integrated campaigns don’ t just capture attention, they create engagement and achieve ROI.“.
More from PMHub
Approximately 5 fully matching, plus 38 partially matching documents found.
Featured jobs
- Integrated Brand/ Digital Senior Account Director, London
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Excellent package
- Senior Medical Writer, Principal Medical Writer, Scientific Dire...
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£40000 - £75000 Bonus Benefits
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Systematic Review Lead- London
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Negotiable
- Account Manager, Healthcare Advertising
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£30 - 38, 000 (or -)
- Head of Market Access - International - Based Cambridge
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Excellent Basic, Bonus and Flex Benefits
- Senior/ Market Access Consultant, UK, HOME BASED, £50-60K
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Excellent package
- Science Writer, Healthcare Advertising Agency
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£40, 000 - 45, 000 DOE benefits,
- Senior Medical Writer, MedComms Agency
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£40 - 55, 000 according to skills and experience benefits
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Associate Scientific Director
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Salary TBC
- Account Director, Healthcare Communications Agency
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£54, 000- £60, 000
- Scientific Director – Medical Communications - New York or Remot...
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$100000 - $150000
- Leadership opportunity, Pricing & Market Access, UK, Substan...
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Substantial six figure package
- Sudler London - Senior Medical Writer
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Competitive
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Account Manager
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Negotiable
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Senior Medical Writer
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Salary is DOE
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Healthcare PR Senior Account Manager
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Salary TBC
- Principal Medical Writer / Editorial Director – Medical Communic...
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£60, 000 - £80, 000
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PMHub
3 Monkeys Zeno
3 Monkeys Zeno is an award winning global creative communications consultancy – home to a collective of creative and strategic...
Latest intelligence
- PM Society Digital Awards – the power of together
- Our chief executive, Emma Statham, writes about the value of awards and the power of together....
- Seduce anyone in four simple steps
- You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...
- What Would Jeremy Do? : Assessing the impact of a Corbyn-led Labour government
- GK Strategy are delighted to announce the launch our latest briefing paper entitled ‘What Would Jeremy Do? Assessing the impact of a Corbyn-led Labour government’....
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