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ROI
This page shows the latest ROI news and features for those working in and with pharma, biotech and healthcare.
Daily Brief: UK must follow through on Life Sciences Strategy, haemophilia gene therapy latest and more
Corinna Peachey, Senior Director, Corporate Affairs and Market Access, Lilly UK, ROI &Nordics (pictured).
Latest news
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The new basics
Using techniques such as Marketing Due Diligence, they substantiate their promises of risk-adjusted ROI far better than most of the industry.
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Pharma is ‘getting lower returns on R&D’
Four second-tier companies added to the survey in 2014 - AbbVie, Celgene, Biogen and Gilead - had an average ROI of 11.9%, almost four times the industry average this but still
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The new science of content marketing
Driving positive results. Getting the best ROI out of your content and creative decisions is something that should begin when you are planning and strategising around what content you should make.
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The potential of programmatic
And those learnings are happening in real time, which means a campaign can be optimised throughout its duration, potentially increasing ROI.
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Key Accounts
Within this framework three key elements are measured - effective use of resources, ie the individual ROI for key channels; the effectiveness of behaviours, notably selling and influencing skills; and the degree ... Within a profit and loss framework we
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Approximately 1 fully matching, plus 138 partially matching documents found.
Latest Intelligence
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Stepping up in social media: trust and participation are the new imperatives
Companies and brands can finally work out communication’s ROI: traditionally we have interpreted a click and a ‘like’as expressions of interest and approval and we have gone as far
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Digital mania - a question of value
Before saying ‘where I’d get the biggest ROI’, let’s remember what we’re trying to achieve.
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Drug pricing
Healthcare terms - Drug pricing.
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The bulk of pharma digital spend fails to alter industry’s greenhorn status
But the bulk of pharma’s digital spend remained concentrated in identifying channels of engagement, mostly slowing down ROI due to a lack of integration with the other six parameters.
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Evolve and thrive vs wait and wither
The business struggles to move beyond collecting and integrating data and is therefore unable to understand customer impact and return on investment (ROI).
More from intelligence
Approximately 1 fully matching, plus 29 partially matching documents found.
Latest from PMHub
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The ROI of user experience in pharma and healthcare: How to engage your customers
The ROI of user experience in pharma and healthcare: How to engage your customers.
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How to measure marketing success: profit vs ROI
For example, which do you think is the better campaign? A) 200% (or 2:1) ROI. ... A) 200% ROI, 1, 200, 000 net profit. B) 250% ROI, 250, 000 net profit.
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Ashfield launches new commercial model to improve ROI
The proprietary solution addresses the challenges of pharmaceutical companies needing to maintain or improve return on investment (ROI). ... In addition, the commercial model delivers engagement optimisation and monthly reporting on ROI, call attainment
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The Art of Agile Marketing
Measure the ROI to improve in quick iterations. Implement agile thinking in your marketing and commercial organization.
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VCCP Lands Record Haul at the PM Awards
We think that great integrated campaigns don’ t just capture attention, they create engagement and achieve ROI.“.
More from PMHub
Approximately 5 fully matching, plus 38 partially matching documents found.
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- Communiqué Awards 2018: Photo Gallery - Communiqué Awards 2016
- GSK sells eczema and psoriasis drug to Dermavant for £250m
- NHS England says yes to Roche's Hemlibra
- Moving annual total (MAT)
- Roche keeps Venclexta train rolling with new leukaemia filing
- Communiqué Awards 2018: Winners in pictures - Communiqué Awards 2016
- Pfizer enters late-stage haemophilia B gene therapy trial
- Porterhouse Medical strengthens the team with three new members.
- Developing advocacy in the pharmaceutical industry.
- Roche’s Tamiflu successor hits the mark in complicated flu
- Novartis launch NET cancer community app
- J&J’s Invokana aces diabetic kidney disease trial, setting up filings
PMHub
M3 (EU)
M3 was founded in 2000 with the goal of changing the world of medicine through making full use of the...
Latest intelligence
- Developing advocacy in the pharmaceutical industry.
- The importance of advocacy programmes...
- GDPR and events. What does the pharma industry need to know?
- Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
- Digital trends in B2B sales - how far behind is Pharma?
- The modern approach to B2B sales is data-driven, and enabled by digital tools....
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