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ROI
This page shows the latest ROI news and features for those working in and with pharma, biotech and healthcare.
The new basics
Using techniques such as Marketing Due Diligence, they substantiate their promises of risk-adjusted ROI far better than most of the industry.
Latest news
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Pharma is ‘getting lower returns on R&D’
Four second-tier companies added to the survey in 2014 - AbbVie, Celgene, Biogen and Gilead - had an average ROI of 11.9%, almost four times the industry average this but still
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The new science of content marketing
Driving positive results. Getting the best ROI out of your content and creative decisions is something that should begin when you are planning and strategising around what content you should make.
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The potential of programmatic
And those learnings are happening in real time, which means a campaign can be optimised throughout its duration, potentially increasing ROI.
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Key Accounts
Within this framework three key elements are measured - effective use of resources, ie the individual ROI for key channels; the effectiveness of behaviours, notably selling and influencing skills; and the degree ... Within a profit and loss framework we
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Sweet emotion
I know from personal experience of A/B tests that a well-executed brand idea can dramatically impact the effectiveness of a communication - pulling seven times the response; increasing ROI by
More from news
Approximately 1 fully matching, plus 137 partially matching documents found.
Latest Intelligence
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Digital mania - a question of value
Before saying ‘where I’d get the biggest ROI’, let’s remember what we’re trying to achieve.
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Drug pricing
Healthcare terms - Drug pricing.
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The bulk of pharma digital spend fails to alter industry’s greenhorn status
But the bulk of pharma’s digital spend remained concentrated in identifying channels of engagement, mostly slowing down ROI due to a lack of integration with the other six parameters.
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Evolve and thrive vs wait and wither
The business struggles to move beyond collecting and integrating data and is therefore unable to understand customer impact and return on investment (ROI).
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Warning signs
Companies are becoming better at measuring ROI across channels - but there’s a long way to go, ”says Paul Townley-Jones, senior consultant at Blue Latitude Health. ... Again, other industries are further down the road with this - bringing in
More from intelligence
Approximately 1 fully matching, plus 28 partially matching documents found.
Latest from PMHub
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Harnessing Social Media Listening for the Pharmaceutical Industry
explore;. Key challenges facing pharmaceutical companies in their forays into social listening such as AE reporting and ROI measurement.
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How to measure marketing success: profit vs ROI
For example, which do you think is the better campaign? A) 200% (or 2:1) ROI. ... A) 200% ROI, 1, 200, 000 net profit. B) 250% ROI, 250, 000 net profit.
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VCCP Lands Record Haul at the PM Awards
We think that great integrated campaigns don’ t just capture attention, they create engagement and achieve ROI.“.
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Why are we still talking about multichannel?
The expectation was that it would improve ROI and increase access to HCPs.
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Being Human - The healthcare angle
Relationships and rapport are needed to create them. So we need to redefine ROI to prioritise them. ... We need to consider ROI based on the right part of this chain reaction.
More from PMHub
Approximately 5 fully matching, plus 41 partially matching documents found.
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- Senior Account Manager / Account Director
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Great salary and bebefits
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Senior Programme Executive
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Account Manager, Healthcare PR
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- ABPI explores the future of medicines
- Morning brief: Roche raises outlook for 2018, ASCO abstracts revealed and more
- Ashfield will be exhibiting at ISMPP US
- Shire warms to Takeda’s latest offer, extending deadline
- Otsuka finally gets FDA OK for kidney disease drug
- Pfizer takes aim at UK’s health tech industry
PMHub
Weber Shandwick
At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...
Latest intelligence
- Pharma’s isolated islands of innovation
- With service design and technology often failing the patient, why perspective on improving outcomes need to change...
- Uncertainty, austerity and Brexit
- What does it mean for the life science sector?...
- The Holy Grail of HCP Access
- This is the data you need to gain access....
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