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ROI
This page shows the latest ROI news and features for those working in and with pharma, biotech and healthcare.
The Midas Touch
All companies have the same goal of risk-adjusted ROI. There are many ways of achieving this goal in the life sciences industry (26, according to my research) but we tend
Latest news
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MS and cholesterol drugs picked for new UK rapid uptake push
well as value for money to the NHS, ”said Liz Henderson, General Manager of Merck UK &ROI.
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Ashfield and Sanofi scoop ICE award
The ICE judges said they won the award due to the group’s “excellent submission standard that was consistent throughout”, while noting the “amazing ROI statistics and impactful content”.
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Daily Brief: UK must follow through on Life Sciences Strategy, haemophilia gene therapy latest and more
Corinna Peachey, Senior Director, Corporate Affairs and Market Access, Lilly UK, ROI &Nordics (pictured).
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The new basics
Using techniques such as Marketing Due Diligence, they substantiate their promises of risk-adjusted ROI far better than most of the industry.
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Pharma is ‘getting lower returns on R&D’
Four second-tier companies added to the survey in 2014 - AbbVie, Celgene, Biogen and Gilead - had an average ROI of 11.9%, almost four times the industry average this but still
More from news
Approximately 1 fully matching, plus 141 partially matching documents found.
Latest Intelligence
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Stepping up in social media: trust and participation are the new imperatives
Companies and brands can finally work out communication’s ROI: traditionally we have interpreted a click and a ‘like’as expressions of interest and approval and we have gone as far
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Digital mania - a question of value
Before saying ‘where I’d get the biggest ROI’, let’s remember what we’re trying to achieve.
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Drug pricing
Healthcare terms - Drug pricing.
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The bulk of pharma digital spend fails to alter industry’s greenhorn status
But the bulk of pharma’s digital spend remained concentrated in identifying channels of engagement, mostly slowing down ROI due to a lack of integration with the other six parameters.
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Evolve and thrive vs wait and wither
The business struggles to move beyond collecting and integrating data and is therefore unable to understand customer impact and return on investment (ROI).
More from intelligence
Approximately 1 fully matching, plus 29 partially matching documents found.
Latest from PMHub
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Page & Page are Growing
It’ s the combination of creativity, strategy and analytics that Harriet enjoys most about marketing – ensuring that all campaigns are measured effectively in order to quantify ROI.
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Behaviour change: Five things you probably suspected, but weren’t sure about…
Or, indeed, the return on investment (ROI)? Does behaviour change need to start closer to home?
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Congress Effectiveness Management
Congress Effectiveness Management. Maximising the ROI of scientific meetings. Annual scientific meetings provide delegates with the perfect occasion for data dissemination and networking, with pharmaceutical companies and their target audiences
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Star announce PharmaDoctor partnership
The objective of the new partnership is to create innovative new pharmacy clinical service-based value propositions which Pharma can invest in to generate an attractive ROI.
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Star announce PharmaDoctor partnership
The objective of the new partnership is to create innovative new pharmacy clinical service-based value propositions which Pharma can invest in to generate an attractive ROI.
More from PMHub
Approximately 5 fully matching, plus 43 partially matching documents found.
Featured jobs
- Director, Market Access / HEOR - North-West
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Negotiable
- Senior Account Executive, London, Medical Communications
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Excellent package
- Programme Director, Healthcare PR, Highly competitive package
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Highly Competitive package
- Account Manager, Healthcare Public Affairs
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£32, 000 – £40, 000 benefits
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Medical Writers
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Competitive Salary and Benefits
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New Business Director - PR
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Competitive Salary and benefits
- Senior Systematic Review Analyst - Oxford
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Great salary and benefits
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Associate Director
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- Account Manager, Healthcare Communications
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£32, 000 - £40, 000 bonus benefits
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Medical/ Scientific Director
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Salary TBC
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Account Director
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Excellent benefits
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Competitive Salary Offered
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Attractive salary and benefits package offered
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Swordfish Advertising
At Swordfish Advertising, we believe building an effective brand shouldn't be stressful. Don't get us wrong; it takes blood, sweat...
Latest intelligence
- OUTiCO win Best in UK Pharmaceutical Outsourcing award
- The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months....
- Artificial Intelligence in Healthcare
- Artificial intelligence is already out-diagnosing experts, but would you put a computer in charge of your healthcare? The good, the bad; we take a look....
- World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
- Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...
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