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This page shows the latest sales news and features for those working in and with pharma, biotech and healthcare.

Undeterred by aducanumab failure, Eisai and Biogen plough on

Undeterred by aducanumab failure, Eisai and Biogen plough on

The move surprised investors who had already started reducing or removing BAN2401 from their future sales predictions for Eisai and partner Biogen, on the grounds that aducanumab’s failure was likely

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  • Measures for measures Measures for measures

    rate (for sales), conversion rate (for leads), revenue per lead by source, return on marketing spend, reach and frequency data, transaction-level data, SKU and product-level metrics, geo-locational sales ... The complexity of the industry’s engagement

  • Where next in Alzheimer’s disease R&D? Where next in Alzheimer’s disease R&D?

    Such a drug would make blockbuster sales. Many efforts to seize that opportunity have centred on Abeta, peptides that are found in plaques in Alzheimer’s patients.

  • Bringing life to precision medicine Bringing life to precision medicine

    Harnessing the power of patient-derived organoids

  • Visualising medicine Visualising medicine

    Digital sales aids and marketing are now firmly on the pharmaceutical agenda.

  • Three billboards on the road to multichannel Three billboards on the road to multichannel

    In traditional ecommerce, it’s easy to navigate customers through a completed transaction and conduct post-sales surveys to measure the experience.

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90TEN

90TEN is an award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. campaigns...

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