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- PMLiVE

sales aids

What have you learned about your customers recently?

Your customer-facing staff continually gets told about the needs and wants of your customers. Are you learning what they are learning?

Anthill Agency

Do your customers feel that you’re listening to them?

When answering to data, excellent digital communication can create much stronger relationships between reps and customers.

Anthill Agency

How good are your digital sales materials? Just ask these 5 questions

Might your sales materials be stuck on step one of the digital technology journey? Consider these five questions to get your answer:

Anthill Agency

First things first: How to kick-off an e-detailing project

Starting a new e-detailing project? Here are our tips to set a solid base for it

Anthill Agency

- PMLiVE

Delivering a better eDetail: Strategy-led user-centred methodology in practice

Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and healthcare.

Blue Latitude Health

Affiliate friendly content: e-detailing materials that local markets love

What’s the point of marketing content that doesn’t get used?

Anthill Agency

Build your e-detailing argumentation

We’ve written a number of posts recently giving insights into the Anthill method for structuring e-detailing & CLM presentations. To help you overview, we’ve put these argumentation posts together.

Anthill Agency

How to confirm customer understanding in e-detailing

Done right, e-detailing takes away the guesswork in your marketing.

Anthill Agency

The storytelling method that works for e-detailing

You hear so much spoken about storytelling in digital communication that it’s easy to be skeptical. After all what exactly does it mean? And how – precisely – do you...

Anthill Agency

Webinar series: E-detailing content that works

E-detailing and closed loop marketing is too often seen as a technical issue rather than a creative one. Yet to get the most from the technology you need to have...

Anthill Agency

Why e-detailing must give options to healthcare professionals

We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible.

Anthill Agency

- PMLiVE

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As customer expectations increase, so must pharma's approach

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