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sales aids

This page shows the latest sales aids news and features for those working in and with pharma, biotech and healthcare.

Pharma can learn to invent like an entrepreneur

Pharma can learn to invent like an entrepreneur

Despite the obvious high levels of regulation, the focused but iterative nature of this style of approach can be equally applied in pharma to anything from sales aids, CRM systems or

Latest news

  • Using video as part of a healthcare marketing strategy Using video as part of a healthcare marketing strategy

    Sales aids all now tend to feature an audio-visual element. There are sound scientific reasons for this.

  • The lost art of selling The lost art of selling

    Somewhere between six and twelve pages long, sales aids generally started with a few pages of facts to support a scene setting conversation where needs could be agreed. ... Lesson one - Sales aids should be created by people who understand how to sell.

  • Have we all gone tablet daft? Have we all gone tablet daft?

    Working as a strategist for a global communications agency I often find myself discussing the subject of tablet sales aids. ... Pre-tablets these sales aids were very straightforward affairs. It was eight to 12 pages for first position detail, four to

  • Let's rock the system Let's rock the system

    Our sales aids can do the same. Give the prescriber a role. ... The best detail follow-up is a sales chart that moves. And with tablet sales aids allied to closed-loop marketing pharma is beginning to do a more systematic job of

  • The Mindset of Today’s Pharma Marketer The Mindset of Today’s Pharma Marketer

    Sure you aren’t still making a ‘push sales pitch’ for your brand? ... Marketing departments have been incredibly successful at developing sales messages, detail aids, congress materials, etc, to 'sell' the benefits of a particular brand to its

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Latest from PMHub

  • IGNIFI

    brand planning. copy and message development. digital sales aids . digital/web asset creation . ... exhibitions and experiential marketing. print management . sales force asset management . First-class service.

  • Synergy Vision

    Core claims documents, sales aids, objection handlers, training materials, intranet updates, newsletters, and physician, pharmacist and patient materials.Advocacy. ... With 16 people baking a fantastic selection of cakes and savouries, £268.88 was

  • When data are not enough...

    GOING BEYOND DATA Medical promotion remains focused on 'the call' and the detail aids that empower sales forces to get messages across to targeted physicians.

  • Use digital to maximise the value of sales meetings

    created a catalyst for the uptake of digital technology in pharma sales and marketing. ... Within a couple of years of its launch, sales representatives were increasingly moving away from a reliance on laptops and paper-based sales aids and incorporating

  • Meet expert speakers: The right e-detailing content for rich data

    He is a specialist in conceptual consultancy as well as creative delivery of e-sales aids and CLM solutions. His main focus within Anthill is the development of new user experiences ... Christian Stehle,  Senior Consultant for Sales and Marketing at

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