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sales aids

This page shows the latest sales aids news and features for those working in and with pharma, biotech and healthcare.

Pharma can learn to invent like an entrepreneur

Pharma can learn to invent like an entrepreneur

Despite the obvious high levels of regulation, the focused but iterative nature of this style of approach can be equally applied in pharma to anything from sales aids, CRM systems or

Latest news

  • Using video as part of a healthcare marketing strategy Using video as part of a healthcare marketing strategy

    Sales aids all now tend to feature an audio-visual element. There are sound scientific reasons for this.

  • The lost art of selling The lost art of selling

    Somewhere between six and twelve pages long, sales aids generally started with a few pages of facts to support a scene setting conversation where needs could be agreed. ... Lesson one - Sales aids should be created by people who understand how to sell.

  • Have we all gone tablet daft? Have we all gone tablet daft?

    Working as a strategist for a global communications agency I often find myself discussing the subject of tablet sales aids. ... Pre-tablets these sales aids were very straightforward affairs. It was eight to 12 pages for first position detail, four to

  • Let's rock the system Let's rock the system

    Our sales aids can do the same. Give the prescriber a role. ... The best detail follow-up is a sales chart that moves. And with tablet sales aids allied to closed-loop marketing pharma is beginning to do a more systematic job of

  • The Mindset of Today’s Pharma Marketer The Mindset of Today’s Pharma Marketer

    Marketing departments have been incredibly successful at developing sales messages, detail aids, congress materials, etc, to 'sell' the benefits of a particular brand to its customer group. ... I've got nothing against tablet detail aids and closed-loop

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Latest from PMHub

  • When data are not enough...

    GOING BEYOND DATA Medical promotion remains focused on 'the call' and the detail aids that empower sales forces to get messages across to targeted physicians.

  • Synergy Vision

    Core claims documents, sales aids, objection handlers, training materials, intranet updates, newsletters, and physician, pharmacist and patient materials.Advocacy. ... With 16 people baking a fantastic selection of cakes and savouries, £268.88 was

  • Why e-detailing must give options to healthcare professionals

    We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible.

  • Wordbird

    Digital sales aids. Field force visits are an essential part of our training curriculum. ... In our experience, writing representative training notes in tandem with a sales story provides a real time reality check.

  • UX: Pushing the right buttons

    We invest extensively in providing them with support programmes, informative materials and sales aids so that they can live their lives and do their jobs to the best of their ability.

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Nobull Communications

Switched on Creative Communications. With an encyclopedic working knowledge of pharmaceutical industry rules and regulations, we create dynamic, intuitive and...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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