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Sales case study

This page shows the latest Sales case study news and features for those working in and with pharma, biotech and healthcare.

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McCann Complete Medical

Complete Medical delivers world-class solutions in medical communications, regulatory services, healthcare multichannel excellence, and strategic consultancy. We bring together specialist...

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Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....
The rise of vertical integration in the US payer landscape
Is it a solution to addressing the challenges of the value-based marketplace?...
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Creativity has lost its worth
Creativity has lost its worth, and sadly it is undermining effectiveness...

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