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sales rep

This page shows the latest sales rep news and features for those working in and with pharma, biotech and healthcare.

The forefront of technology innovation

The forefront of technology innovation

They know they have a responsibility to pass on this feedback but for a busy on-the-road sales rep, this just isn’t a priority. ... This would alleviate pressure on the sales rep, who has other more pressing tasks to attend to.

Latest news

  • Three agencies join forces to form ONEHealth Three agencies join forces to form ONEHealth

    Meanwhile, Mercury’s Mick Kelly and Dave Hoey with their broader creative team, will bring sector knowledge of creation and production of brand assets, ranging from adverts to sales rep collateral.

  • Gradually, then suddenly Gradually, then suddenly

    A third kept on with a sales-rep led model when doctors preferred Google.

  • Pharma's first 'performance marketing' agency launched Pharma's first 'performance marketing' agency launched

    Long gone are the days where success is defined by the sales rep, yet the planning process, skills and resource in pharma still heavily focus on this space.”. ... sales force.

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    As QuintilesIMS’ report into the core challenge of multichannel marketing - Channel Preference Versus Promotional Reality - points out, the traditional sales rep model that has disappeared in many other industries remains strong ... Worse still, only 11

  • Riding the wave of digital disruption Riding the wave of digital disruption

    So when a sales rep is presenting to a group, they have to work out what the message is in accordance with who is present at that time. ... In the past, sales reps could not answer doctors' questions and that was where the line of enquiry stopped.

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Latest Intelligence

  • Multichannel engagement and the need for greater understanding of European markets Multichannel engagement and the need for greater understanding of European markets

    The pandemic also poses an obvious threat to the face-to-face nature of being a sales rep, and as a result we are likely to see this time act as ... These experiences come hand-in-hand with sales rep face-to-face communication. Currently, only a small

  • Why pharma should invest in the education of doctors Why pharma should invest in the education of doctors

    Yet despite doctors calling out for more educational resources, the pharma industry can still find it hard to break from sales rep calls and other traditional methods of engaging with doctors. ... Thinking of sales in this way creates a shift to a

  • Combining hard technology with human skills Combining hard technology with human skills

    But digital marketing isn’t simply a factory for marketers to generate leads then pass the baton on to sales. ... Traditionally, pharma’s dialogue with prescribers has started with the sales rep and been driven by a ‘share of voice’ model.

  • Relearning launch: Four key dynamics for pharma launches in 2019 Relearning launch: Four key dynamics for pharma launches in 2019

    Regional sales managers will move from making decisions on headcount to field force mix (e.g., reimbursement specialist, clinical educator, sales rep, etc.), contact centre strategy and multichannel resources. ... Today, increased innovation, competition

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    death of the sales rep’ has been talked about for more than a decade. ... Doing something different with digital. It isn’t just the role of the sales rep that is effectively getting turned on its head.

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Latest appointments

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Latest from PMHub

  • What everyone forgets about good organisational change in pharma

    core. They must examine how well they really understand their customers, their mechanisms for building and deriving value from customer insight, and their strengths and weaknesses in non-sales-rep channels.

  • More tell, less sell: HCP-centric comms More tell, less sell: HCP-centric comms

    HCPs always had the sales rep’s agenda at the back of their mind, but r eps have always been, and still are, a valuable resource, bringing health-related data to ... Accessed 22 May 2018. 7. SK&A. Commercial Access to Physicians: Medical Industry Sales

  • What does a future-proof rep look like?

    For years, the role of the pharma sales rep has followed a uniform approach, a tried and tested method for selling to Health Care Professionals: field reps deployed across the roads, ... But in recent years pharma has changed, and it’s a critical time

  • Why AI might be the rep’s best friend

    First there is help for the rep’s call planning, with the AI suggesting HCPs to visit. ... Importantly, these are still just suggestions. The rep is completely free to refuse any advice but must provide a reason.

  • The Next Generation of Pharma Sales Reps

    In recent years pharma has changed, and it’s a critical time to re-evaluate the role of the pharma sales rep. ... But in recent years pharma has changed, and it’s a critical time to re-evaluate the role of the pharma sales rep. .

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