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sales reps

This page shows the latest sales reps news and features for those working in and with pharma, biotech and healthcare.

J&J found liable in first opioid mis-marketing verdict

J&J found liable in first opioid mis-marketing verdict

According to the trial, J&J sales reps persuaded doctors to prescribe the drugs with claims that the risk of addiction was low, despite these claims being unsupported. In his ruling, ... Oklahoma claimed that despite repeated warnings that the sales

Latest news

  • Amarin hits jackpot with astonishing heart benefits from fish oil product Amarin hits jackpot with astonishing heart benefits from fish oil product

    The company now aims to capitalise on the new data by increasing the number of sales reps promoting Vascepa to over 400 across the US, and says it will also start ... In addition to this US sales force expansion, it also plans to work with international

  • FDA’s year-end approvals take annual tally to 46 FDA’s year-end approvals take annual tally to 46

    Aerie chief executive Vicente Anido said the approval was the company’s “single greatest achievement” to date, adding that the company will be hiring 100 sales reps to in the first ... therapy. Analysts at Leerink have suggested the new indication

  • Riding the wave of digital disruption Riding the wave of digital disruption

    But with customer-facing roles in Northern Europe also tending to be group-based compared to countries like France, Italy and Spain where sales reps' interactions with HCPs are on a ... In the past, sales reps could not answer doctors' questions and that

  • GSK unveils access plan for low-income countries GSK unveils access plan for low-income countries

    of a high-profile corruption scandal in China that resulted in ainclude removing sales targets for reps and a gradual move towards stopping direct payments to healthcare professionals (HCPs) for speaking

  • Adapting to the digital age Adapting to the digital age

    sales professionals that promote more complex products will continue to add value to customer interaction. ... The world of pharmaceutical sales is no different.”. And so, as other sectors prepare for a significant cull of sales resource – and the

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Bedrock Group

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

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