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Salesforce

This page shows the latest Salesforce news and features for those working in and with pharma, biotech and healthcare.

IQVIA collaborates with MuleSoft

IQVIA collaborates with MuleSoft

platforms such as Salesforce, Amazon Web Services, and Box.

Latest news

  • IQVIA partners with Box IQVIA partners with Box

    IQVIA first introduced its Platforms of Platforms strategy in April 2017 following its alliance with Salesforce, a customer relationship management company, which saw IQVIA build on its life science specific solutions.

  • Theratechnologies’ last-ditch HIV drug approved by FDA Theratechnologies’ last-ditch HIV drug approved by FDA

    The company has said it intends to launch the drug with an annual price of $118, 000 in the next few weeks, and has been ramping up its salesforce in anticipation

  • Taming the Monster Taming the Monster

    Historically its focus has been on salesforce effectiveness and measuring returns on a traditional commercial model that’s largely depended on reach, frequency and feet-on-the-street. ... In many organisations, such has been the historical emphasis on

  • Grünenthal buys Zomig rights as AZ slimming drive continues Grünenthal buys Zomig rights as AZ slimming drive continues

    It is well placed to ensure patients continue to benefit from Zomig, and to extend the commercial potential of the medicine through its dedicated salesforce.”.

  • New drugs can't keep Novartis sales on the up New drugs can't keep Novartis sales on the up

    The cost of promoting the new drug with an enlarged salesforce is also weighing on Novartis’operating profit, which fell 22% to $1.9bn in the quarter.

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Latest Intelligence

  • Warning signs Warning signs

    However, necessity is the mother of invention. If a salesforce is costing more than it’s yielding over the 12-year life cycle of a brand, it’s not sustainable.

  • Multichannel in pharma Multichannel in pharma

    In this ‘perfect storm’, companies who myopically focus on maximising salesforce efficiency will lose out, and proactive leaders will reap the reward of digital transformation by developing a new competitive edge.

  • Artificial intelligence: could pharma lead the way? Artificial intelligence: could pharma lead the way?

    tool box, ”commented Vala Afshar, chief digital evangelist at Salesforce.

  • Why multichannel is not an in/out option Why multichannel is not an in/out option

    Against the backdrop of the salesforce spending less time with doctors, it's clear that companies urgently need to strengthen their digital capabilities to develop multichannel strategies that deliver value to

  • Deal Watch April 2016 Deal Watch April 2016

    Annual US sales of Zurampic are estimated by Ironwood at $300m so it seems strange AZ did not market the product using a contract salesforce if needed. “

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