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scientific method

This page shows the latest scientific method news and features for those working in and with pharma, biotech and healthcare.

Healthcare and the artificial intelligence revolution

Healthcare and the artificial intelligence revolution

Imagine trying to achieve this feat using traditional means. It would have taken thousands of man-hours from highly skilled scientific experts to trawl through the data and attempt to look ... Dr Narain and his Berg colleagues are fundamentally

Latest news

  • Escaping wicked problems Escaping wicked problems

    There's a fair chance that your list will include words like logical, rational, process or method. ... This is an important observation because, encultured in the scientific method as we are, many life science industry executives default to a rational

  • This month in pharma

    It was 1946 before the scientific method caught up with the logic, however, with the UK Medical Research Council's (MRC) study into the use of antibiotic streptomycin as a treatment

  • AZ wins product liability case

    At the heart of these cases are unproven claims that Seroquel causes diabetes in individual plaintiffs, however plaintiffs have been unable to show through any accepted scientific method that AZ is

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Latest Intelligence

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    Loops of insight. The deductive approach to  creating insight has its origins in the work of Agyris and Schon,   two American researchers, and is correspondingly scientific  in its method.

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Latest appointments

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Latest from PMHub

  • Curb your enthusiasm (if you want to impress)

    We are weaned on the scientific method: set up a hypothesis, test and re-test it to establish proof and falsifiability, stack up the evidence, then invite other scientists to chuck ... Scientific data is still the payload, but creativity enables you to

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For those who can imagine better, Page & Page and Partners (P&P) is home to meaningful encounters of a marketing, communication...

Latest intelligence

How a design mindset can lead to better medical outcomes
By adopting a design philosophy, healthcare companies can develop communications that allow healthcare professionals (HCPs) to better meet the needs of their patients. Imaginatively designed content combined with patient insights...
How does the government plan to reshape the NHS?
Oli Hudson, of Wilmington Healthcare, explores the government’s new white paper, which proposes key reforms for health and social care...
Want to give perfect client service? Tough luck, you’re human
In this article an ex-client of mine, Liz Skrbkova, and I explore the (unhelpful) pressures of trying to perfect the client-agency relationship...