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search engine optimisation

This page shows the latest search engine optimisation news and features for those working in and with pharma, biotech and healthcare.

Through the Looking Glass

Through the Looking Glass

And we know that these searches drive health literacy. Google’s core search engine continues to evolve, and its algorithm continues to bring richness in terms of search query contextualisation and ... 2). So, when your neighbour’s kid invents a

Latest news

  • Celebrating excellence Celebrating excellence

    The Lilly Medical Cascade makes new uses of search engine optimisation and provides a secure online service that remains compliant, and can still provide healthcare professionals with answers to their medical

  • Blue Latitude's industry-first praised at PMEA Blue Latitude's industry-first praised at PMEA

    The Lilly Medical Cascade makes new uses of search engine optimisation and provides a secure online service that remains compliant, and can still provide healthcare professionals with answers to their medical

  • The rise of search marketing in healthcare The rise of search marketing in healthcare

    Forward-thinking companies are investing in their teams and training people in social media; analytics; data visualisation; search engine marketing; and search engine optimisation in order to provide more relevant solutions ... Search engine marketing

  • Digital technology and patient support Digital technology and patient support

    For instance, says Edmonds, “it may be better in some cases to create a mobile responsive site and use search engine optimisation to ensure patients can find the information they are

  • Health Unlimited launches search marketing agency Health Unlimited launches search marketing agency

    Search Unlimited will be led by the group's Matt Lowe. Health Unlimited has launched a search engine optimisation and marketing agency, adding to its roster of healthcare communications firms. ... The new agency will offer natural (organic) and paid

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Latest Intelligence

  • Digital

  • SEO for the healthcare industry SEO for the healthcare industry

    Given the dominance of Google, with the exception of China, most discussions about search engine optimisation (SEO) centre on Google (as does this article). ... It's hard to overemphasise the importance of quality content when search engine optimising a

  • A balanced multichannel communications process A balanced multichannel communications process

    accurately. Also, content should sit in the places that HCPs frequent and trust, so natural search engine optimisation and recognised paid networks have a role to play in increasing the visibility

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Latest appointments

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Latest from PMHub

  • How to build an online medical information service that resonates with your customers

    This information will inform the service design. It might sound simple, but visibility in search engine results is critical for an online medical information service. ... Search engine optimisation (SEO) can help improve the chances of information being

  • Blue Latitude Health wins PMEA 2015 Innovation award

    By cleverly utilising Search Engine Optimisation in a new way, we were able to create a secure online service that is compliant, and yet still provides HCPs with answers to their

  • Health Unlimited launches search engine marketing offering

    London, Thursday July 2nd 2015; Health Unlimited, the global integrated healthcare communications group, has today launched Search Unlimited which will deliver search engine optimisation (SEO) and search engine marketing (SEM) solutions ... brand teams

  • Health Unlimited

    Health Unlimited launches search engine marketing offering. ... London, Thursday July 2nd 2015; Health Unlimited, the global integrated healthcare communications group, has today launched Search Unlimited which will deliver search engine optimisation (SEO

  • Pharma & Healthcare SEO and Search Engine Marketing

    Around 80% of people will start their online session at a search engine. ... This paper aims to help CEOs, Directors, Marketing &Product Managers within Pharma and Healthcare companies understand all the different elements and business benefits

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Weber Shandwick

At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...

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