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search engine optimisation

This page shows the latest search engine optimisation news and features for those working in and with pharma, biotech and healthcare.

Through the Looking Glass

Through the Looking Glass

And we know that these searches drive health literacy. Google’s core search engine continues to evolve, and its algorithm continues to bring richness in terms of search query contextualisation and ... 2). So, when your neighbour’s kid invents a

Latest news

  • Celebrating excellence Celebrating excellence

    The Lilly Medical Cascade makes new uses of search engine optimisation and provides a secure online service that remains compliant, and can still provide healthcare professionals with answers to their medical

  • Blue Latitude's industry-first praised at PMEA Blue Latitude's industry-first praised at PMEA

    The Lilly Medical Cascade makes new uses of search engine optimisation and provides a secure online service that remains compliant, and can still provide healthcare professionals with answers to their medical

  • The rise of search marketing in healthcare The rise of search marketing in healthcare

    Forward-thinking companies are investing in their teams and training people in social media; analytics; data visualisation; search engine marketing; and search engine optimisation in order to provide more relevant solutions ... Search engine marketing

  • Digital technology and patient support Digital technology and patient support

    For instance, says Edmonds, “ it may be better in some cases to create a mobile responsive site and use search engine optimisation to ensure patients can find the information they are

  • Health Unlimited launches search marketing agency Health Unlimited launches search marketing agency

    Health Unlimited has launched a search engine optimisation and marketing agency, adding to its roster of healthcare communications firms. ... The new agency will offer natural (organic) and paid search solutions for clients, as well as search engine

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Latest Intelligence

  • Digital

    Healthcare terms - Digital.

  • SEO for the healthcare industry SEO for the healthcare industry

    Given the dominance of Google, with the exception of China, most discussions about search engine optimisation (SEO) centre on Google (as does this article). ... It's hard to overemphasise the importance of quality content when search engine optimising a

  • A balanced multichannel communications process A balanced multichannel communications process

    accurately. Also, content should sit in the places that HCPs frequent and trust, so natural search engine optimisation and recognised paid networks have a role to play in increasing the visibility

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Real Science Communications

Real Science Communications is a scientific centre of excellence, infusing credibility and scientific rigour into the conversations around health and...

Latest intelligence

No incentive for a cure
The paradox of ‘cost-effective but unaffordable’ life-saving medicines...
Why heading online for scientific meetings can yield greater HCP engagement
Modern conferencing methods, with enhanced digital information transfers, offer unique opportunities for greater HCP engagement....
The threat of antimicrobial resistance
Why this issue is such a fundamental challenge...

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