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smartphone apps

This page shows the latest smartphone apps news and features for those working in and with pharma, biotech and healthcare.

NICE to bring HTA processes to mobile health apps

NICE to bring HTA processes to mobile health apps

Approximately 3.4 billion people worldwide own a smartphone, with half using health apps, of which the vast majority fall within a broad 'health and well-being' category. ... It's estimated that just 9-14% of apps reside in the 'medical' category

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  • The three forces behind the re-imagining of patient care The three forces behind the re-imagining of patient care

    Already we have clinically significant smartphone apps for accurately diagnosing skin cancers, and giving clinical standard eye examinations. ... Using apps to manage chronic conditions such as diabetes and asthma and rare disease such as pulmonary

  • The balance of power in healthcare The balance of power in healthcare

    Mobile apps are helping to improve overall consumer engagement in healthcare by simplifying access to, and the flow of, information. ... Patients have grown increasingly comfortable with empowering technologies (eg, smartphone apps, sensors, monitors

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GK Strategy

GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market....

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