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smartphone apps

This page shows the latest smartphone apps news and features for those working in and with pharma, biotech and healthcare.

Entering the era of digital trials

Entering the era of digital trials

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... It is at this stage in the process that smartphone apps, wearables and connected devices are redefining data capture and patient

Latest news

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... For example:. Smartphone apps encourage individuals with the proactive management of a healthy lifestyle.

  • NICE to bring HTA processes to mobile health apps NICE to bring HTA processes to mobile health apps

    Approximately 3.4 billion people worldwide own a smartphone, with half using health apps, of which the vast majority fall within a broad 'health and well-being' category. ... It's estimated that just 9-14% of apps reside in the 'medical' category

  • Novartis launches Apple Watch app for the visually impaired Novartis launches Apple Watch app for the visually impaired

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... The smartphone versions of the ViaOpta  apps won the European Excellence Award in 2014 and were downloaded over 6, 700 times

  • Health apps won't change behaviour, says professor Health apps won't change behaviour, says professor

    Many apps have not been tested and may not be useful or effective, Prof Husain also notes. ... He calls on doctors to take a proactive approach and recommend apps which can help people to stay healthy.

  • FDA approves first continuous glucose monitoring app FDA approves first continuous glucose monitoring app

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... The FDA counts the apps as mobile medical apps, the regulator's term for smartphone apps that perform the same functions as

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We’re a specialist-led, unified communications agency delivering connected healthcare communications, informed through fresh insights, smart thinking and inspired ideas. Our...

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The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....
Escaping the spin cycle of sub-optimal launch
...

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