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smoking

This page shows the latest smoking news and features for those working in and with pharma, biotech and healthcare.

NHS Long-term Plan welcomed – but warnings on staff and overpromising

NHS Long-term Plan welcomed – but warnings on staff and overpromising

in helping people to cut their risk factors: stopping smoking, losing weight and reducing alcohol intake.

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Latest Intelligence

  • Behaviour change – a missing ingredient? Behaviour change – a missing ingredient?

    There is plenty of evidence to show that some things are bad for us: smoking, too much sugar, alcohol and drugs, for example.So why is it that some of us ... In 2012 Public Health England launched Stoptober, a national smoking cessation campaign that

  • Nudge-nudge, think-think Nudge-nudge, think-think

    A good example is the NHS’ Stop Smoking programme. They found that regular motivational text messages doubled the chance of giving up tobacco.

  • Stepping out Stepping out

    How many give up smoking - every New Year’s Day? And how many have installed smart meters to monitor our energy consumption, yet still leave the lights on in every room?

  • Do you want to see a magic trick? Do you want to see a magic trick?

    What type of messaging will resonate with them most? It may be the impact on their health, the impact their smoking has on others or from personal experience, plain old vanity. ... The reality? You might miss the social aspect of smoking at parties but

  • If a nudge doesn’t last forever, how do we ensure sustained behaviour change? If a nudge doesn’t last forever, how do we ensure sustained behaviour change?

    groups. The same is true in smoking cessation. In a systematic review of the effectiveness of nudges based on incentives and competition (including investing their own money), only one of 19 ... In order to achieve sustained behaviour change in relation

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Latest appointments

  • ABPI names NHS partnership manager ABPI names NHS partnership manager

    Tugnet managed a specialist healthcare development team at Nicoventures, which markets nicotine products for use in smoking cessation.

  • Former UK health secretary joins Bupa board Former UK health secretary joins Bupa board

    Hewitt was Health Secretary under Prime Minister Tony Blair from 2005 to 2007, during which she oversaw a ban on smoking in public places and as well the much criticised Medical

  • Zeno Group appoints new UK healthcare director Zeno Group appoints new UK healthcare director

    During this time, she has gain experience covering therapy areas including allergy, cardiology, dental, diabetes, nutrition, skincare, smoking cessation, urology, vaccines, weight loss and wound care.

  • Ogilvy Brussels names new associate director Ogilvy Brussels names new associate director

    During her time with the group, she supported Pfizer with the design and implementation of the integrated 'Siga red' campaign, for smoking cessation, and she managed the 'Lights out' campaign for

  • Kane & Finkel announces new European director

    In addition, as director of communications for the UK's Health Education Authority, he also developed public health campaigns for AIDS, smoking cessation, childhood immunisation and heart disease.

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Latest from PMHub

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Pegasus

Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...

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