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SO Healthy

This page shows the latest SO Healthy news and features for those working in and with pharma, biotech and healthcare.

Havas Group acquires SO What Global

Havas Group acquires SO What Global

Founders Scott Clark and Oliver Parsons will continue to lead the SO team. ... The brand will cover SO's two agencies - SO Healthy and SO Active - and the move adds to the Havas Group's service offering.

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  • Adapting to the digital consumer Adapting to the digital consumer

    After recent food scandals it has become vital for the giants to prove that their food is indeed healthy. ... One way of doing so is by clearly linking the brand to a healthcare value proposition.

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  • Can wearables really transform healthcare?

    Author: Russell Ings. I, like many of my friends and my wife, are obsessed (in a healthy way, or so I like to think) with the various stats we can glean ... He decided to improve his health by introducing regular exercise and changing his diet, which

  • Not another weight-loss ad

    So, it is no surprise as the New Year dawns, with waistbands stretched to breaking point and bloodshot eyes attempting to focus on the bathroom scales, that we resort to resolutions ... So, we do it all. We join the gym, go to our local slimming group;

  • Communicating the prevention message by Tam Fry

    growing years until it is clear that they are so healthy that the protocol can be discontinued. ... Remember that overweight/obesity also affects some 37.5% of teenagers so assessing BMI annually at secondary school is also warranted. If that sounds a

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Real Science Communications

Real Science Communications is a scientific centre of excellence, infusing credibility and scientific rigour into the conversations around health and...

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50 questions for delivering an exceptional healthcare brand experience
Our 50-question brand planning checklist for healthcare ensures you deliver an exceptional experience, based on what your stakeholders want and need...
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Dina Patel speaks to Omri Shor, Co-Founder and CEO of Medisafe, to find out how his medication management app is tackling the problem of poor adherence....

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