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SO Healthy

This page shows the latest SO Healthy news and features for those working in and with pharma, biotech and healthcare.

Havas Group acquires SO What Global

Founders Scott Clark and Oliver Parsons will continue to lead the SO team. ... The brand will cover SO's two agencies - SO Healthy and SO Active - and the move adds to the Havas Group's service offering.

Latest news

Astellas buys Ganymed to boost immuno-oncology pipeline

It is absent on healthy cells so should be highly selective.
SO What Global launches patient engagement venture

She explained: “So many pharma companies today claim to be patient-centric, but this is all too often an empty promise. ... In addition to SO Patient, it encompasses sports marketing and reputation consultancy SO Active and medical education agency SO
Tonic trio return to healthcare communications

At the same time the marketing group has brought Iris Life Communications into its fold, rebranding it as SO Healthy in a deal that sees Iris principals Stephanie Bunten and ... SO Healthy, with the team based in central London.
Excellence in pharma launches

So Michelle Obama's Let's Move campaign is now working with food retailers to establish 1500 shops selling healthy food in inner city “food deserts”. ... So, how can we help change the environment to make the desired change easier?
NICE wants more evidence on skin damage technologies

Once sprayed the cells multiply quickly and embed onto base of the wound, encouraging the growth of healthy skin so that the burn can heal.

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Latest Intelligence

Route 66: can remote working put two-thirds of us back on the road to engaged employment?

Remote control. So has the COVID-inspired rush to remote working moved the dial? ... Healthy engagement. So how does this all play out in pharma?
Adapting to the digital consumer

After recent food scandals it has become vital for the giants to prove that their food is indeed healthy. ... One way of doing so is by clearly linking the brand to a healthcare value proposition.

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Latest from PMHub

The Wellcare Economy, our new health and wellness trend report

So, what can we reveal? Healthy mindsets are of course permeating consumer consciousness and informing daily choices about everything from food to fitness, beauty and personal care, traditional and complementary medicine,
The price of healthy eating

But, where does this preconception come from? And, why has it become so plausible that eating healthy isn’t kind to the pocket? ... So why do so many people still believe that eating healthily comes with a price?
Can wearables really transform healthcare?

Author: Russell Ings. I, like many of my friends and my wife, are obsessed (in a healthy way, or so I like to think) with the various stats we can glean ... He decided to improve his health by introducing regular exercise and changing his diet, which
Not another weight-loss ad

So, it is no surprise as the New Year dawns, with waistbands stretched to breaking point and bloodshot eyes attempting to focus on the bathroom scales, that we resort to resolutions ... So, we do it all. We join the gym, go to our local slimming group;
Communicating the prevention message by Tam Fry

growing years until it is clear that they are so healthy that the protocol can be discontinued. ... Remember that overweight/obesity also affects some 37.5% of teenagers so assessing BMI annually at secondary school is also warranted. If that sounds a

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Videum Health

Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

Latest intelligence

AstraZeneca’s focus on diagnosing and managing chronic kidney disease: People living with chronic kidney disease are in urgent need of new and improved approaches to diagnosis and care...
Delphi Technique Virtual Co-creation: A Customer Story: How a client leveraged the Delphi technique to co-create a consensus statement and algorithm using virtual touchpoints....
Three ways AI will change healthcare in the next decade: Looking forward, there is no doubt that AI will continue to take centre stage in global healthcare initiatives...