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SO Healthy

This page shows the latest SO Healthy news and features for those working in and with pharma, biotech and healthcare.

Havas Group acquires SO What Global

Havas Group acquires SO What Global

Founders Scott Clark and Oliver Parsons will continue to lead the SO team. ... The brand will cover SO's two agencies - SO Healthy and SO Active - and the move adds to the Havas Group's service offering.

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Latest Intelligence

  • Adapting to the digital consumer Adapting to the digital consumer

    After recent food scandals it has become vital for the giants to prove that their food is indeed healthy. ... One way of doing so is by clearly linking the brand to a healthcare value proposition.

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Latest from PMHub

  • The Wellcare Economy, our new health and wellness trend report

    So, what can we reveal? Healthy mindsets are of course permeating consumer consciousness and informing daily choices about everything from food to fitness, beauty and personal care, traditional and complementary medicine,

  • The price of healthy eating

    But, where does this preconception come from? And, why has it become so plausible that eating healthy isn’t kind to the pocket? ... So why do so many people still believe that eating healthily comes with a price?

  • Can wearables really transform healthcare? Can wearables really transform healthcare?

    Author: Russell Ings. I, like many of my friends and my wife, are obsessed (in a healthy way, or so I like to think) with the various stats we can glean ... He decided to improve his health by introducing regular exercise and changing his diet, which

  • Not another weight-loss ad Not another weight-loss ad

    So, it is no surprise as the New Year dawns, with waistbands stretched to breaking point and bloodshot eyes attempting to focus on the bathroom scales, that we resort to resolutions ... So, we do it all. We join the gym, go to our local slimming group;

  • Communicating the prevention message by Tam Fry

    growing years until it is clear that they are so healthy that the protocol can be discontinued. ... Remember that overweight/obesity also affects some 37.5% of teenagers so assessing BMI annually at secondary school is also warranted. If that sounds a

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COVID-19 Updates and Daily News

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Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, scientific and medical communication services to the pharmaceutical industry across the globe, with...

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Working together against COVID-19
Analysing social media conversations to see what HCPs are saying online about the global pandemic...
Vicky Bramham, Managing Director at OPEN Health PR shares tips on media relations during COVID-19
Vicky speaks with freelance health journalist Jacqui Thornton who gives her expert view on how best to approach media relations during this unprecedented time....
Are biobetters a market access opportunity?
Biobetters are biologics that have been improved compared to the marketed originator, for example in efficacy, safety, tolerability or dosing regimen....

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