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SO Healthy

This page shows the latest SO Healthy news and features for those working in and with pharma, biotech and healthcare.

Havas Group acquires SO What Global

Havas Group acquires SO What Global

Founders Scott Clark and Oliver Parsons will continue to lead the SO team. ... The brand will cover SO's two agencies - SO Healthy and SO Active - and the move adds to the Havas Group's service offering.

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  • Adapting to the digital consumer Adapting to the digital consumer

    After recent food scandals it has become vital for the giants to prove that their food is indeed healthy. ... One way of doing so is by clearly linking the brand to a healthcare value proposition.

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  • The price of healthy eating

    But, where does this preconception come from? And, why has it become so plausible that eating healthy isn’t kind to the pocket? ... So why do so many people still believe that eating healthily comes with a price?

  • Can wearables really transform healthcare?

    Author: Russell Ings. I, like many of my friends and my wife, are obsessed (in a healthy way, or so I like to think) with the various stats we can glean ... He decided to improve his health by introducing regular exercise and changing his diet, which

  • Not another weight-loss ad

    So, it is no surprise as the New Year dawns, with waistbands stretched to breaking point and bloodshot eyes attempting to focus on the bathroom scales, that we resort to resolutions ... So, we do it all. We join the gym, go to our local slimming group;

  • Communicating the prevention message by Tam Fry

    growing years until it is clear that they are so healthy that the protocol can be discontinued. ... Remember that overweight/obesity also affects some 37.5% of teenagers so assessing BMI annually at secondary school is also warranted. If that sounds a

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SEVEN STONES

Seven Stones is a creative, independent healthcare communications agency of movers and thinkers. We've been doing health differently since 1991....

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Report: Customer experience, shaping digital healthcare
In this issue of ‘Perspective’ we speak with industry experts to learn about the world of digital healthcare, and how pharma is beginning to utilise these modern technologies to enhance...
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