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SO Patient

This page shows the latest SO Patient news and features for those working in and with pharma, biotech and healthcare.

NICE wants to stop saying ‘no’ – but needs pharma’s co-operation

NICE wants to stop saying ‘no’ – but needs pharma’s co-operation

I think you [the industry] and organisations like NICE have a responsibility to foster a relationship that generates confidence among patient groups so that they believe that this isn't just ... This includes cell and gene therapies such as Novartis’

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Latest Intelligence

  • The trials and tribulations of rare opportunities The trials and tribulations of rare opportunities

    Patient groups. So how do developers find rare disease sufferers who are willing to take part in studies? ... Patient-centricity is also core to Pfizer’s rare disease recruitment strategy, said Brownrigg.

  • The first, my last, my everything The first, my last, my everything

    The rise of patient-centricity is unstoppable, so how can companies harness the opportunity? ... But just like health is an everyday journey, so too is patient value.

  • Rare Diseases Day Rare Diseases Day

    Such programmes have so far been proven to improve the outcomes of many relatively common conditions. ... Doing so can supplement expert clinical reviews. It means that if a patient is tired or unable to complete the necessary assessment during an

  • A little less conversation

    So what do we do? We harness the power of patient insight and patient involvement to ensure our strategies, communications and digital solutions put the patient front and centre. ... So, if you’re ready to put the theory into practice, to get serious

  • Cannes Lions Healthcare Agency of the Year – championing change and demanding more… Cannes Lions Healthcare Agency of the Year – championing change and demanding more…

    We must tell better, more relevant, readily understandable stories to ensure that there is a true information exchange between the HCP, patient and carer, so that carers become project managers of ... Our job is to transform HCPs into innovators, so they

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Latest appointments

  • Ferring appoints executive VP and chief medical officer Ferring appoints executive VP and chief medical officer

    Michel Pettigrew, president of the executive board and chief operating officer, Ferring Pharmaceuticals, said: “Making the industry more patient-centric has always been a top priory for Professor Dugi, and this ... is perfectly aligned with our

  • Sanofi appoints ‘chief patient officer’ Sanofi appoints ‘chief patient officer’

    The company explained that Dr Beal will be tasked with elevating the 'perspective of the patient within Sanofi so the company's future healthcare offerings can better incorporate the unique priorities ... the patient perspective advances our approach to

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Latest from PMHub

  • Device Attribute Testing

    The patient evaluation needed to reflect real life as much as possible, so that it truly reflected patient preference and could predict the future market impact of any new device.

  • Health Literacy in Practice: Doctor's Letter

    So given the brief, “if a patient was given these results directly, how could we make it into something they could understand and, most importantly, act on?”, our studio, working with ... So, we made sure ‘in our transformation’ that there was a

  • Lucid Group welcomes new magical talent and boosts their medical writing teams with hires in the US and UK

    I’m excited to be joining a company with such a great culture and clear vision for creating industry-leading and patient-centric programmes.” Hazel remarks. ... It’s exciting to be working for a company so dedicated to patient outcomes and focused

  • Practical Patient Centricity

    In our experience, companies typically have three key reasons to embrace patient centricity:. ... Celebrate success and failure. There is no definitive way to embed patient centricity, so new approaches will create both successes and failures – both

  • Patient Engagement for the Life Sciences

    Life Sciences.To celebrate the book launch, we’ve been talking to Guy about why patient engagement is so important to pharma. ... So I come with that corporate, strategic background. The co-author of the book, Mitchell Silva, is a patient.

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Kendle Healthcare

Company founder Neil Kendle was a pioneer in opinion leader engagement. In 2003, Neil brought together a small, dedicated team...

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