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SO Patient

This page shows the latest SO Patient news and features for those working in and with pharma, biotech and healthcare.

Warning ‘at red’ on no deal Brexit medicines chaos

Warning ‘at red’ on no deal Brexit medicines chaos

Every single patient is reliant on their medicine, so we have to do that for every patient.

Latest news

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Latest Intelligence

  • A little less conversation

    So what do we do? We harness the power of patient insight and patient involvement to ensure our strategies, communications and digital solutions put the patient front and centre. ... So, if you’re ready to put the theory into practice, to get serious

  • Cannes Lions Healthcare Agency of the Year – championing change and demanding more… Cannes Lions Healthcare Agency of the Year – championing change and demanding more…

    We must tell better, more relevant, readily understandable stories to ensure that there is a true information exchange between the HCP, patient and carer, so that carers become project managers of ... Our job is to transform HCPs into innovators, so they

  • ‘How is your day?’ ‘How is your day?’

    Plasma-treatable conditions have a small patient population, so the issue for plasma protein therapies is smaller patient numbers, coupled with a supply and production process that is far more complex ... Secondly, building strong links between donor and

  • GDPR and the NHS ‘opt out’: a chance to engage patients in research GDPR and the NHS ‘opt out’: a chance to engage patients in research

    Naomi Boxall adds: “Our responsibility then, as researchers, is to provide access to published research which illustrates why patient participation is so important. ... In so doing, the patient’s input becomes invaluable in medical research, as the

  • We can be heroes We can be heroes

    1. Clear, patient-focused objectives, explicitly agreed and documented. 2. A shared commitment to common goals. ... Collaboration is  a highly effective way for pharma to put patient-centricity into practice, so that everybody involved can feel proud

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Latest appointments

  • Ferring appoints executive VP and chief medical officer Ferring appoints executive VP and chief medical officer

    Michel Pettigrew, president of the executive board and chief operating officer, Ferring Pharmaceuticals, said: “Making the industry more patient-centric has always been a top priory for Professor Dugi, and this ... is perfectly aligned with our

  • Sanofi appoints ‘chief patient officer’ Sanofi appoints ‘chief patient officer’

    The company explained that Dr Beal will be tasked with elevating the 'perspective of the patient within Sanofi so the company's future healthcare offerings can better incorporate the unique priorities ... the patient perspective advances our approach to

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Latest from PMHub

  • Patient Engagement for the Life Sciences

    for the Life Sciences.To celebrate the book launch, we’ ve been talking to Guy about why patient engagement is so important to pharma. ... So I come with that corporate, strategic background. The co-author of the book, Mitchell Silva, is a patient.

  • Wycombe Homeless Connection and Lucid SPIRIT: a partnership with a difference

    Their passion to improve lives closely aligns with Lucid’ s own vision of improving patient outcomes, so it seemed a natural fit to want to support WHC in their work this

  • Device Attribute Testing

    The patient evaluation needed to reflect real life as much as possible, so that it truly reflected patient preference and could predict the future market impact of any new device.

  • PMEA win for TVF Communications and AbbVie Healthcare!

    for our joint effort with AbbVie in the development of ‘ The Story of HS: A Patient Journey’. ... With the addition of pre and post assessment, this was an excellent patient-centred approach to training compared to approaches normally taken.”.

  • Seven ways that digital has changed pharma marketing

    Today data is driving agile processes that enable us to respond faster to market realities and do so at scale. ... Increased patient knowledge. Not so long ago, people had very little information about their condition or the treatment options available.

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