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social listening

This page shows the latest social listening news and features for those working in and with pharma, biotech and healthcare.

Patient engagement hygiene factors

Patient engagement hygiene factors

Recently, social listening exercises have provided a real education for pharma teams and an opportunity to hear unadulterated patient voices.

Latest news

  • Ogilvy and Pulsar reveals latest ‘social check-up’ report Ogilvy and Pulsar reveals latest ‘social check-up’ report

    Ogilvy and Pulsar reveals latest ‘ social check-up’ report. Social media report names Novo Nordisk as most engaging pharma company. ... Partikas explains that the agency uses Pulsar’s social listening platform, which captures year-on-year social

  • Navigating the social media waters in healthcare Navigating the social media waters in healthcare

    Measurement is absolutely key in your social strategy – and thankfully, it’s easy to measure – with a range of social listening tools available. ... The social media landscape in pharma is changing shape – and for the better.

  • Power to the people Power to the people

    have become much better at listening in order to reflect the value they bring to patients. ... They’re using social listening tools to understand the real-world conversations around diseases and therapeutics that are taking place.

  • Teva launches online cancer portal My Day Teva launches online cancer portal My Day

    Teva launches online cancer portal My Day. Follows social listening project on gender differences in cancer discussions. ... And we see from our social listening research that across different types of cancer, patients and their caregivers are having

  • The digital race: Eight ways to get up-to-speed The digital race: Eight ways to get up-to-speed

    industries. And from there, it's about social listening; looking at what's happening in your own environment - your market, competitors, customers and patients - and planning from there. ... Digital inspiration for pharma on mobile, social media, strategy

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Latest Intelligence

  • A little less conversation

    But how? Listen: Whether that’s through interviews, social listening, video diaries, ethnographic research, or online patient focus groups – listen to the real experiences of living with a condition.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    It’s actually the same story, but our job is to make it matter to  the person who is listening. ... Firstly, there’s scope for creativity in how you understand your customers, leveraging behavioural economics or new data sources like the Internet of

  • The Patient Journey

    3 Listening to social conversation can add layers of insights. Online conversations can uncover valuable insights about.

  • Rules of engagement Rules of engagement

    Monitor what’s going on in the channels using social listening and be fluid enough to adapt your content to the channels you’re using. ... digital thought leaders across social media and other channels that connect patient and carer communities.

  • Six degrees of participation Six degrees of participation

    care. Activities ranging from traditional research to social listening provide a different lens for participation that can be used to address issues such as adherence, the cost of care and patient ... Whether it’s through social listening, online

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Latest appointments

  • emotive boosts its client services team emotive boosts its client services team

    Completing the new team line-up, Sabrina Mohamed has been appointed as account executive after working in healthcare PR, specifically on measurement and social listening in various therapy areas including diabetes

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More from PMHub
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