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social listening

This page shows the latest social listening news and features for those working in and with pharma, biotech and healthcare.

Someone like you

Someone like you

followers on social media. ... While there are challenges with such ‘social listening’ platforms, such as the inability to distinguish between ambiguous or ill-defined terminology, the artificial intelligence and deep learning algorithms being

Latest news

  • Patient engagement hygiene factors Patient engagement hygiene factors

    Recently, social listening exercises have provided a real education for pharma teams and an opportunity to hear unadulterated patient voices.

  • Ogilvy and Pulsar reveals latest ‘social check-up’ report Ogilvy and Pulsar reveals latest ‘social check-up’ report

    Partikas explains that the agency uses Pulsar’s social listening platform, which captures year-on-year social media data and for this year in particular, “it is clear there has been ... In comparison, all social channels have seen decreases in

  • Navigating the social media waters in healthcare Navigating the social media waters in healthcare

    social strategy – and thankfully, it’s easy to measure – with a range of social listening tools available. ... The social media landscape in pharma is changing shape – and for the better.

  • Power to the people Power to the people

    have become much better at listening in order to reflect the value they bring to patients. ... They’re using social listening tools to understand the real-world conversations around diseases and therapeutics that are taking place.

  • Teva launches online cancer portal My Day Teva launches online cancer portal My Day

    Follows social listening project on gender differences in cancer discussions.  . Teva has launched an online cancer portal that aims to help patients and carers connect with an online support community and ... And we see from our social listening

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Latest Intelligence

  • Is anybody listening? Is anybody listening?

    Social media listening may seem a relatively new phenomenon – but it relies on the basic principles of marketing 1.0.”. ... Ultimately, dialogue is – by definition – a two-way street, so companies cannot rely solely on social media listening.

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    And what is the implication for how the pharmaceutical industry should use social media? ... Data collection and analysis. When it comes to social listening – a growing source of intelligence for pharmaceutical market researchers – it is already

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    Real, individual stories are very insightful. These conversations are ideally accompanied by tools such as social media listening, which can tell you more about emotions, questions asked and even the language ... Even if it is qualitative, which is (of

  • A little less conversation

    But how? Listen: Whether that’s through interviews, social listening, video diaries, ethnographic research, or online patient focus groups – listen to the real experiences of living with a condition.

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    pharma as  one of four industries likely to dominate social media in 2018 – with companies talking about disease not brands and developing engaging online personalities. ... Firstly, there’s scope for creativity in how you understand your customers,

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Latest appointments

  • emotive boosts its client services team emotive boosts its client services team

    Completing the new team line-up, Sabrina Mohamed has been appointed as account executive after working in healthcare PR, specifically on measurement and social listening in various therapy areas including diabetes

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