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social listening

This page shows the latest social listening news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

These companies scored poorly on tools’ deployment for social listening, which has a significant bearing on collecting real-world data. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

    The companies however scored poorly on tools deployment for Social Listening, which has a significant bearing on collecting real world data (RWD). ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Someone like you Someone like you

    followers on social media. ... While there are challenges with such ‘social listening’ platforms, such as the inability to distinguish between ambiguous or ill-defined terminology, the artificial intelligence and deep learning algorithms being

  • Patient engagement hygiene factors Patient engagement hygiene factors

    Recently, social listening exercises have provided a real education for pharma teams and an opportunity to hear unadulterated patient voices.

  • Ogilvy and Pulsar reveals latest ‘social check-up’ report Ogilvy and Pulsar reveals latest ‘social check-up’ report

    Partikas explains that the agency uses Pulsar’s social listening platform, which captures year-on-year social media data and for this year in particular, “it is clear there has been ... In comparison, all social channels have seen decreases in

  • Navigating the social media waters in healthcare Navigating the social media waters in healthcare

    social strategy – and thankfully, it’s easy to measure – with a range of social listening tools available. ... The social media landscape in pharma is changing shape – and for the better.

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Latest Intelligence

  • Encouraging patient participation in real-world studies Encouraging patient participation in real-world studies

    Listening to patients should always be part of protocol design to minimise the patient burden, increase enrolment and bolster retention. ... A variety of methodologies – ranging from interviews, surveys, social listening and co-design workshops to

  • Tracking communications trends in healthcare Tracking communications trends in healthcare

    Within a single day, the chart and the expression began echoing within news media and social media platforms across the entire world. ... We need to go beyond social listening to understand the connections between different stakeholder audiences and key

  • Is anybody listening? Is anybody listening?

    Social media listening may seem a relatively new phenomenon – but it relies on the basic principles of marketing 1.0.”. ... Ultimately, dialogue is – by definition – a two-way street, so companies cannot rely solely on social media listening.

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    And what is the implication for how the pharmaceutical industry should use social media? ... Data collection and analysis. When it comes to social listening – a growing source of intelligence for pharmaceutical market researchers – it is already

  • Five questions guiding the way to actual patient-centricity Five questions guiding the way to actual patient-centricity

    Real, individual stories are very insightful. These conversations are ideally accompanied by tools such as social media listening, which can tell you more about emotions, questions asked and even the language ... Even if it is qualitative, which is (of

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Latest appointments

  • emotive boosts its client services team emotive boosts its client services team

    Completing the new team line-up, Sabrina Mohamed has been appointed as account executive after working in healthcare PR, specifically on measurement and social listening in various therapy areas including diabetes

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