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social media

This page shows the latest social media news and features for those working in and with pharma, biotech and healthcare.

Novartis launch NET cancer community app

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

Healthcare Comms news

Healthcare Comms news. Owen Health reveals UK pharma's social media ranking, Emotive presents scientific engagement award and Random42 wins a Golden Eagle award. ... Read the full report here: The Pharma Social Media Series - UK Twitter Ranking - Summer
Daily Brief: Trump arrives in London, NICE says no to Darzalex, Pfizer backs down on prices

The company raised prices on a number of its drugs on 1 July, with Trump responding to this on Monday via social media, tweeting that “Pfizer and other drugmakers” "should be
Communiqué: big wins for obesity and sugar tax campaigners

Winning an award for the second year running was H4B Manchester’s social movement initiative The World vs. ... Last year, it triumphed in the Excellence in Social Media Strategy category, but this year the H4B team (pictured above) took home the trophy
Pegasus’ suicide prevention campaign wins at Communiqué

In two months Small Talk Saves Lives had achieved 315 items of social media coverage, creating 117 million opportunities for public viewing. ... The healthcare consultancy has a team of 140 people offering clients research and insights, strategic planning
Healthcare Comms news

Users of the site will also be able to view career opportunities, access news feed and social media platforms and find articles and white papers. ... The first session honed in on the topic of patients taking an active role in their healthcare, with Marc

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Latest Intelligence

Indefinable, incomparable and enduring: the value of creativity

A recent study cited pharma as one of four industries likely to dominate social media in 2018 – with companies talking about disease not brands and developing engaging online personalities. ... Firstly, there’s scope for creativity in how you
Developing advocacy in the pharmaceutical industry

Novel: Identifying social media activities – in terms of involvement, scope and impact – via LinkedIn, Twitter, YouTube, ResearchGate, etc. ... This could range from fairly simple in scope, eg number and quality of publications, to complex, eg the
Stepping up in social media: trust and participation are the new imperatives

There is another dimension where bespoke digital platforms and social media can deliver not simply measurable engagement but the development of a deeper and more productive connection with your target audience. ... The era of social media as a megaphone
Changes to look out for in Medical Devices Regulations

Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.
The true potential of mobile health tech

Its social affairs and health ministry permanent secretary Paivi Sillanaukee emphasised its commitment to digital by echoing the phrase: “Data is the new oil.”. ... Digital inspiration for pharma on mobile, social media, strategy, best practice,

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Latest appointments

Healthcare comms appointments

Patel’s responsibility will see him identify digital and social media opportunities to boost communications activities. ... Over the last 20 years, Patel has led digital, content and social media strategies for a variety of organisations in they health,
Weekly comms appointments

The dual role is said to be in recognition of the evolving healthcare communications landscape and increasing influence of social media. ... Her risk-taking and boundless creativity already sets us apart and we’re so excited to evolve our business with
BioStrata expands leadership team

Miller initially joined the agency in 2015 as its PR and content specialist but her new role will see her head up the delivery or PR and social media programmes to
Zyme Communications strengthens team

Dr Michelle Ricketts joins the agency as an account manager following several years’life science communication experience working on press releases, marketing, branding, advertising, event management and social media.
Digital behavioural health firm Ieso expands executive leadership team

He has over 20 years of technology experience within the healthcare, clinical trials and digital media industries and h is previous efforts saw him build and sell several technology start-ups, ... Digital inspiration for pharma on mobile, social media,

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Latest from PMHub

The Pharma UK Twitter Ranking 2018 [RESEARCH]

The Pharma UK Twitter Ranking 2018 [RESEARCH]. The second edition in our Pharma Social Media Series, the UK Twitter Ranking. ... Welcome to this, the second edition in our Pharma Social Media Series, the UK Twitter Ranking.
Trending: using social media to understand your pharma market

Social listening is a powerful tool for generating valuable insights into your customers from social media conversations. ... At Blue Latitude Health, we identify the role of social media in the overall brand or communications strategy.
PEGASUS SCOOPS TWO AWARDS AT COMMUNIQUÉ 2018 FOR ITS ‘SMALL TALK SAVES LIVES’ CAMPAIGN

For the Excellence in Media Relations award, Pegasus was recognised by the judges for a “ well-thought out campaign that was really clever”. ... The agency’ s capability spans research &insights, strategic planning, media &influencer relations,
Porterhouse Medical launches new website showcasing the latest exciting developments within the group.

Access our news feed and social media platforms. • Find useful resources, such as articles, white papers and case studies.
What pharma marketers can learn from growth hacking?

Hacking. As mentioned, the role was born in start-ups where money was tight, and so this led to the use of cheaper tactics like social media marketing, viral marketing, SEO, ... Savvy digital marketers— Gain a deep understand of all digital media,