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Social Media Insights

This page shows the latest Social Media Insights news and features for those working in and with pharma, biotech and healthcare.

Ogilvy and Pulsar reveals latest ‘social check-up’ report

Ogilvy and Pulsar reveals latest ‘social check-up’ report

Ogilvy Healthworld, in partnership with social media monitoring platform Pulsar, has revealed its fourth annual report ‘The Social Check-up’, and with it come some interesting insights for pharma. ... The report analyses social media usage across top

Latest news

  • Cello Health launches new social media and analytics offering Cello Health launches new social media and analytics offering

    Cello Health Logic will specialise in healthcare and pharmaceuticals. Medical and marketing service provider Cello Health has launched a new arm to offer social media and analytics services a predominantly healthcare ... Jane Shirley, chief executive

  • Yolo Communications forms social media partnership Yolo Communications forms social media partnership

    The deal with the social media intelligence company, which operates out of London and Budapest, is based on “the shared vision that research is increasingly driven by insights gained from natural ... Yolo Comms expects clients to benefit from synergies

  • Former Opinion Matters founder launches new agency Former Opinion Matters founder launches new agency

    Focusing on research for PR and media, the agency has developed a new service to produce 'Research through Social Media' to create actionable insights through unique analysis of social media monitoring ... use technology to benefit our clients and are

  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    Even if you are not yet ready to start your social media strategy these insights can help inform your offline tactics as well. ... in each country to particular regions showing a preference towards certain social media channels.

  • The holy grail

    Among many insights, it found that Europeans are more likely than Americans to trust health-related social media information, and European physicians welcome pharma services for their practices more than twice ... With the right combination of scalable

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Latest Intelligence

  • Are we #winning? Are we #winning?

    Social media influencers are providing a new way to combine the relevance and authenticity of brand ambassadors with targeted exposure of digital campaigns to the right audience. ... What is key within healthcare is to consider data beyond this

  • Engaging the digital healthcare professional Engaging the digital healthcare professional

    He told me how public social media channels had allowed him to develop an international, collaborative network of peers. ... For example, one pharmaceutical company is using insights from healthcare professionals on social media to plan its congress

  • Using social data to see patients more clearly Using social data to see patients more clearly

    between ADRs stored in electronic health records (EHRs) and concerns shared by patients on social media. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Data-driven pharma marketing Data-driven pharma marketing

    Social media conversations are a source of authentic insights about product or therapy area perceptions. ... Sifting out the insights from social media listening to really understand consumer sentiment and behaviour, monitoring and measuring campaigns to

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Latest from PMHub

  • Trending: using social media to understand your pharma market

    Social listening is a powerful tool for generating valuable insights into your customers from social media conversations. ... Result: These insights provide further opportunities to target relevant opinion leaders and leverage their influence in the

  • Cello Health Launches New Social Insight & Analytics Business

    Cello Health Logic offers pharmaceutical companies the ability to make sense of healthcare social media conversations and deliver actionable insights. ... companies. Over the course of these projects, it became increasingly evident that there is an

  • Using storytelling as a medium for HCP engagement

    Louder’ is not better, engaging HCPs online can be daunting, but with insights from their behaviours and social media listening, pharma can develop successful strategies based on informed decision making and ... not. The secret to a good story, though,

  • Cello Health

    Evidence and engagement through Cello Health Communications  Cello Health Logic offers pharmaceutical companies the ability to make sense of healthcare social media conversations and deliver actionable insights. ... of effective social media listening,

  • ESMO 2012 Video and Social Media Highlights

    Brandcast Health's take on the highlights from the ESMO 2012 congress in Vienna, Austria, including social media insights.

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