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social media marketing

This page shows the latest social media marketing news and features for those working in and with pharma, biotech and healthcare.

Digital Trials

Digital Trials

A framework for success. " /. A framework for success. " /. Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile,

Latest news

  • Safety first: AI adoption in the healthcare sector Safety first: AI adoption in the healthcare sector

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Artificial intelligence in healthcare Artificial intelligence in healthcare

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Novartis launch NET cancer community app Novartis launch NET cancer community app

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The Directory and digital round-up The Directory and digital round-up

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte Commentary: Roseanne’s racist tweet and Sanofi’s swift and surprising riposte

    Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    Brands must be one step ahead, anticipating each new paradigm. In response to constant change, brand touchpoints - from apps to social media - are constantly evolving. ... We need an image bank for content marketing and social media.

  • Creative marketing and compliance Creative marketing and compliance

    Additional challenges include the increasing array of marketing channels available (such as social media) and direct marketing to consumers, plus a growing volume of visually-based brand communications. ... Digital inspiration for pharma on mobile,

  • Digital Yearbook 2012 Digital Yearbook 2012

    Dominic Tyer and the team round-up 2012’ s biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013. ... Back to 2012 and this year we picked out gamification, social media and

  • Think differently about digital strategy Think differently about digital strategy

    This has now been replaced by a new, more involving dialogue with customers over the web, social media, experience marketing and, of course, a few old-fashioned ads too. ... It's a big change for pharma marketing but it's the right time for it, as it

  • How to choose your social media platform How to choose your social media platform

    were looking at the birth and rise of social media with mixed feelings. ... This consideration highlights what should be the focus of our social media campaigns: the message.

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Latest appointments

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Life science focussed PR and marketing agency Zyme Communications has appointed two new hires to join their team following an office relocation to Cambridge Innovation Park. ... Dr Michelle Ricketts joins the agency as an account manager following

  • Virgo Health bolsters digital and creative offering Virgo Health bolsters digital and creative offering

    Burns becomes social media strategist at Virgo, bringing experience in social media strategy, marketing campaigns and sales to the role. ... She moves to the post from Spinnaker London, where she served as its social and public relations manager, and

  • Ray Manna to head DJM in the US Ray Manna to head DJM in the US

    Ray joins from TogoRun/Fleishman Hillard in New York where he was senior vice president and director of digital and social media marketing. ... Prior to that, Ray was lead digital and social media marketing strategist for Publicis Life Brands, and

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Latest from PMHub

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Digitas Health

Digitas Health is the only digital-at-the-core brand agency designed to connect today's healthcare brands with today's healthcare consumers and professionals....

Latest intelligence

EU
Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...
Nudge-nudge, think-think
Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...
Peoples Award
Quality in Care Diabetes 2018: the best in innovative diabetes care
Awards highlight new evidence-based approaches to improving care...

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