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social media marketing

This page shows the latest social media marketing news and features for those working in and with pharma, biotech and healthcare.

Pharma Brand Planners' Blog (Part 3)

Pharma Brand Planners' Blog (Part 3)

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

Latest news

  • Pharma Brand Planners’ Blog (Part 2) Pharma Brand Planners’ Blog (Part 2)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Going digital Going digital

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • D-day: time to make digital deliver D-day: time to make digital deliver

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • eConsent: Busting regulatory myths eConsent: Busting regulatory myths

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Entering the era of digital trials Entering the era of digital trials

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Approximately 1 fully matching, plus 684 partially matching documents found.

Latest Intelligence

  • How long does it take to go from ‘like’ to ‘hate’? How long does it take to go from ‘like’ to ‘hate’?

    On the way, we’ve moved from social media as ‘a place for friends’ (as Myspace once put it) to a place where elections are seemingly bought and sold, and where ... As a result there’s also something of a reckoning happening for those businesses

  • Is anybody listening? Is anybody listening?

    Listening is marketing 1.0. At present, despite the rapid growth of peer- to-peer online communities – and despite an abundance of listening platforms designed to improve companies’ social media intelligence – ... Social media listening may seem a

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    Social media engagement. The pharmaceutical industry is arguably more cautious than most when it comes to engaging customers via social media, and perhaps with good reason: direct-to-consumer marketing of ... prescription-only medicines is illegal

  • When is it time to rebrand? When is it time to rebrand?

    Brands must be one step ahead, anticipating each new paradigm. In response to constant change, brand touchpoints - from apps to social media - are constantly evolving. ... We need an image bank for content marketing and social media.

  • Creative marketing and compliance Creative marketing and compliance

    Additional challenges include the increasing array of marketing channels available (such as social media) and direct marketing to consumers, plus a growing volume of visually-based brand communications. ... Digital inspiration for pharma on mobile,

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Approximately 1 fully matching, plus 10 partially matching documents found.

Latest appointments

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Appoints Dr Michelle Ricketts and Lily Jeffery. Life science focussed PR and marketing agency Zyme Communications has appointed two new hires to join their team following an office relocation to Cambridge ... Dr Michelle Ricketts joins the agency as an

  • Virgo Health bolsters digital and creative offering Virgo Health bolsters digital and creative offering

    Burns becomes social media strategist at Virgo, bringing experience in social media strategy, marketing campaigns and sales to the role. ... She moves to the post from Spinnaker London, where she served as its social and public relations manager, and

  • Ray Manna to head DJM in the US Ray Manna to head DJM in the US

    Ray joins from TogoRun/Fleishman Hillard in New York where he was senior vice president and director of digital and social media marketing. ... Prior to that, Ray was lead digital and social media marketing strategist for Publicis Life Brands, and

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Approximately 0 fully matching, plus 3 partially matching documents found.

Latest from PMHub

  • JPA Health Communications

    JPA Health is an award-winning public relations, marketing and advocacy firm known for sharing our clients’ commitment to making people healthier. ... Stakeholder engagement. Digital communications. Advocacy relations. Media relations. Marketing.

  • How to add some magic to your pharma exhibition stand design

    live share content, interactive Q&A, crowd-sourced content etc.). Proximity-based technology. Integrated social media. ... Data and advanced event marketing automation. RFID (radio-frequency identification) technology. Apps.

  • What are the benefits of pharma exhibition stand project management?

    You should also try to find out as much as you can about the products they will be displaying (often they will share this info via social media and other marketing

  • Digital Marketing is no Substitute for Sound Strategic Marketing

    an app or social media campaign. 2. Weak marketing capability. Team members unable to answer fundamental marketing questions and/or make the link between tactical choices and marketing strategy. ... These trends are indicative of organisations that are

  • Using contextual moments in marketing

    This has become even more refined and targeted with the growth of moment marketing. ... There are many factors to consider including demographics including age, gender, location, family status, education, shopping preferences, online activity including

More from PMHub
Approximately 6 fully matching, plus 31 partially matching documents found.

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Novasecta

We are a specialist strategy consulting firm for pharmaceutical and biotech companies. We help our clients to achieve significant performance...

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