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social media marketing

This page shows the latest social media marketing news and features for those working in and with pharma, biotech and healthcare.

Bayer looks to leverage AI across the pharma value chain

Bayer looks to leverage AI across the pharma value chain

Digital intelligence blog. Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

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Latest Intelligence

  • When is it time to rebrand? When is it time to rebrand?

    Brands must be one step ahead, anticipating each new paradigm. In response to constant change, brand touchpoints - from apps to social media - are constantly evolving. ... We need an image bank for content marketing and social media.

  • Creative marketing and compliance Creative marketing and compliance

    Additional challenges include the increasing array of marketing channels available (such as social media) and direct marketing to consumers, plus a growing volume of visually-based brand communications. ... Digital inspiration for pharma on mobile,

  • Digital Yearbook 2012 Digital Yearbook 2012

    Dominic Tyer and the team round-up 2012’ s biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013. ... Back to 2012 and this year we picked out gamification, social media and

  • Think differently about digital strategy Think differently about digital strategy

    This has now been replaced by a new, more involving dialogue with customers over the web, social media, experience marketing and, of course, a few old-fashioned ads too. ... It's a big change for pharma marketing but it's the right time for it, as it

  • How to choose your social media platform How to choose your social media platform

    were looking at the birth and rise of social media with mixed feelings. ... This consideration highlights what should be the focus of our social media campaigns: the message.

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Latest appointments

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Life science focussed PR and marketing agency Zyme Communications has appointed two new hires to join their team following an office relocation to Cambridge Innovation Park. ... Dr Michelle Ricketts joins the agency as an account manager following

  • Virgo Health bolsters digital and creative offering Virgo Health bolsters digital and creative offering

    Burns becomes social media strategist at Virgo, bringing experience in social media strategy, marketing campaigns and sales to the role. ... She moves to the post from Spinnaker London, where she served as its social and public relations manager, and

  • Ray Manna to head DJM in the US Ray Manna to head DJM in the US

    Ray joins from TogoRun/Fleishman Hillard in New York where he was senior vice president and director of digital and social media marketing. ... Prior to that, Ray was lead digital and social media marketing strategist for Publicis Life Brands, and

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Latest from PMHub

  • Navigating the social media waters in healthcare

    Navigating the social media waters in healthcare.

  • B2B social media: a spring 2016 review

    B2B social media: a spring 2016 review. Is your social media strategy on point? ... Which of these B2B social media trends will have the most impact on your messages?

  • Revisiting Instagram for pharma

    Believe it or not – Instagram, is currently one of the most effective pharma marketing tools around.And with its new story feature, pharma Instagram users can benefit from content which is ... Tasters’ of live events. If anything on social media has

  • The Pharma Multi-channel Marketing Maturity Model

    1 KPIs. Measuring the performance of multi-channel marketing becomes more sophisticated as digital channels are introduced, the overall number of different media increases, the pressure to measure outcomes over outputs ... However, the use of content

  • Popcorn: The Best of Global Digital Marketing

    Using reverse psychology marketing they created social media pages, merchandise and posted signs around the city promoting book burning parties. ... All these companies have one thing in common; they used innovative technology and creatives, promoted by

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