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social media marketing

This page shows the latest social media marketing news and features for those working in and with pharma, biotech and healthcare.

With knowledge and position comes responsibility

With knowledge and position comes responsibility

marketing professionals when communicating online and specifically through social media. ... As healthcare communications and marketing professionals we have to recognise our responsibilities when using social media to discuss health inside and outside

Latest news

  • Innovation in the time of coronavirus Innovation in the time of coronavirus

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... This includes maximising their use of social media, developing animations and messaging.

  • Preparing for online interviews and remote working Preparing for online interviews and remote working

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... As the world changes to social distancing, here are some pointers for employees to think about.

  • Key emerging trends in digital health Key emerging trends in digital health

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The forefront of technology innovation The forefront of technology innovation

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

  • Pharma Brand Planners' Blog (Part 8) Pharma Brand Planners' Blog (Part 8)

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... financial calendar in your company. Step 1: Assemble your forecasting team – finance, market research, business operations and

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Latest Intelligence

  • How long does it take to go from ‘like’ to ‘hate’? How long does it take to go from ‘like’ to ‘hate’?

    On the way, we’ve moved from social media as ‘a place for friends’ (as Myspace once put it) to a place where elections are seemingly bought and sold, and where ... As a result there’s also something of a reckoning happening for those businesses

  • Is anybody listening? Is anybody listening?

    Listening is marketing 1.0. At present, despite the rapid growth of peer- to-peer online communities – and despite an abundance of listening platforms designed to improve companies’ social media intelligence – ... Social media listening may seem a

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    Social media engagement. The pharmaceutical industry is arguably more cautious than most when it comes to engaging customers via social media, and perhaps with good reason: direct-to-consumer marketing of ... prescription-only medicines is illegal

  • When is it time to rebrand? When is it time to rebrand?

    Brands must be one step ahead, anticipating each new paradigm. In response to constant change, brand touchpoints - from apps to social media - are constantly evolving. ... We need an image bank for content marketing and social media.

  • Creative marketing and compliance Creative marketing and compliance

    Additional challenges include the increasing array of marketing channels available (such as social media) and direct marketing to consumers, plus a growing volume of visually-based brand communications. ... Digital inspiration for pharma on mobile,

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Approximately 1 fully matching, plus 10 partially matching documents found.

Latest appointments

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Appoints Dr Michelle Ricketts and Lily Jeffery. Life science focussed PR and marketing agency Zyme Communications has appointed two new hires to join their team following an office relocation to Cambridge ... Dr Michelle Ricketts joins the agency as an

  • Virgo Health bolsters digital and creative offering Virgo Health bolsters digital and creative offering

    Burns becomes social media strategist at Virgo, bringing experience in social media strategy, marketing campaigns and sales to the role. ... She moves to the post from Spinnaker London, where she served as its social and public relations manager, and

  • Ray Manna to head DJM in the US Ray Manna to head DJM in the US

    Ray joins from TogoRun/Fleishman Hillard in New York where he was senior vice president and director of digital and social media marketing. ... Prior to that, Ray was lead digital and social media marketing strategist for Publicis Life Brands, and

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Approximately 0 fully matching, plus 3 partially matching documents found.

Latest from PMHub

  • How to develop creative patient retention strategies for your clinical trials How to develop creative patient retention strategies for your clinical trials

    Getting participants to help choose the name and branding and to feel part of the overall journey creates a social contract that enables you to re-recruit and re-engage them ... Keeping your website, social media profiles and marketing materials up to

  • How will the events and exhibitions industry change post-Coronavirus? How will the events and exhibitions industry change post-Coronavirus?

    3. The role of technology . Events and exhibitions were already using increasing amounts of technology to enhance their events, plus digital marketing to promote events, while social media enabled people to ... You can contact to our directors Paul

  • Onyx Health Launch ‘Game-changing’ New Digital Offer Onyx Health Launch ‘Game-changing’ New Digital Offer

    Newcastle based healthcare marketing communications specialists Onyx Health are set to unveil a new digital offering to supercharge the digital presence of the pharmaceutical and healthcare industry. ... Onyx Health will offer clients a powerful range of

  • Purple Agency Purple Agency

    Creative Positioning. Conceptual Creative. Brand Development. Social listening. Media Planning. Campaign Development. ... Video and Motion Graphics. SEO. PPC. Paid Social. Display &Mobile Media.

  • Levo

    Levo is a top integrated advertising agency in Tulsa across design, brand strategy, digital marketing, social media &environmental design.

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Approximately 5 fully matching, plus 35 partially matching documents found.

COVID-19 Updates and Daily News

Featured jobs

PMHub

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Latest intelligence

Covid-19 redefines rules of customer engagement
Oli Hudson, Content Director at Wilmington Healthcare, explores how the pandemic has changed pharma’s relationship with HCPs...
Ongoing Virtual Communication between MSLs and Physicians: a Customer Story
Learn how one of our clients used the Impetus InSite Platform to connect their MSLs with regional groups of physicians....
The concordance conundrum: understanding the complexities of behaviour change
Understanding behaviour change looks at the six fundamental steps required to change human behaviour and discusses why HCPs need to start here if concordance is to be improved....

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