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social media marketing

This page shows the latest social media marketing news and features for those working in and with pharma, biotech and healthcare.

Novartis and smartpatient launch app experience for wet AMD patients

Novartis and smartpatient launch app experience for wet AMD patients

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

Latest news

  • With knowledge and position comes responsibility With knowledge and position comes responsibility

    marketing professionals when communicating online and specifically through social media. ... As healthcare communications and marketing professionals we have to recognise our responsibilities when using social media to discuss health inside and outside

  • Innovation in the time of coronavirus Innovation in the time of coronavirus

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... This includes maximising their use of social media, developing animations and messaging.

  • Preparing for online interviews and remote working Preparing for online interviews and remote working

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... As the world changes to social distancing, here are some pointers for employees to think about.

  • Key emerging trends in digital health Key emerging trends in digital health

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • The forefront of technology innovation The forefront of technology innovation

    Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

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Latest Intelligence

  • Bombarded with information – the challenge of crowded digital channels Bombarded with information – the challenge of crowded digital channels

    Whether that’s via TV, print, digital platforms, social channels or mobile media, that’s quite an onslaught. ... The equivalent stats for social media marketing are equally staggering; last year, companies invested $84bn – 13% of global ad spend

  • How long does it take to go from ‘like’ to ‘hate’? How long does it take to go from ‘like’ to ‘hate’?

    On the way, we’ve moved from social media as ‘a place for friends’ (as Myspace once put it) to a place where elections are seemingly bought and sold, and where ... As a result there’s also something of a reckoning happening for those businesses

  • Is anybody listening? Is anybody listening?

    Listening is marketing 1.0. At present, despite the rapid growth of peer- to-peer online communities – and despite an abundance of listening platforms designed to improve companies’ social media intelligence – ... Social media listening may seem a

  • Pharmaceutical social media after Cambridge Analytica Pharmaceutical social media after Cambridge Analytica

    Social media engagement. The pharmaceutical industry is arguably more cautious than most when it comes to engaging customers via social media, and perhaps with good reason: direct-to-consumer marketing of ... prescription-only medicines is illegal

  • When is it time to rebrand? When is it time to rebrand?

    Brands must be one step ahead, anticipating each new paradigm. In response to constant change, brand touchpoints - from apps to social media - are constantly evolving. ... We need an image bank for content marketing and social media.

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Approximately 1 fully matching, plus 11 partially matching documents found.

Latest appointments

  • Syneos Health Communications announces senior hires to Europe-based team Syneos Health Communications announces senior hires to Europe-based team

    Rounding out the hires at Syneos is Sandy Lee, who joins as senior account director and social media lead. ... Lee (pictured right) brings expertise in content marketing, business development, social media and digital strategic counsel to the team.

  • Zyme Communications strengthens team Zyme Communications strengthens team

    Appoints Dr Michelle Ricketts and Lily Jeffery. Life science focussed PR and marketing agency Zyme Communications has appointed two new hires to join their team following an office relocation to Cambridge ... Dr Michelle Ricketts joins the agency as an

  • Virgo Health bolsters digital and creative offering Virgo Health bolsters digital and creative offering

    Burns becomes social media strategist at Virgo, bringing experience in social media strategy, marketing campaigns and sales to the role. ... She moves to the post from Spinnaker London, where she served as its social and public relations manager, and

  • Ray Manna to head DJM in the US Ray Manna to head DJM in the US

    Ray joins from TogoRun/Fleishman Hillard in New York where he was senior vice president and director of digital and social media marketing. ... Prior to that, Ray was lead digital and social media marketing strategist for Publicis Life Brands, and

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Latest from PMHub

  • Canz Marketing

    We're a results-driven white label digital marketing agency based in San Diego, offering digital marketing services that include SEO, E-commerce Marketing, Social Media Marketing, Email Marketing, PPC Marketing, ... Our digital marketing solutions are

  • GLOBALHealthPR® Welcomes Exclusive France Partner Agency

    Specializing in healthcare public relations, digital and social media marketing, influencer outreach and other communications-related services, PRPA has a deep understanding of local and regional health demands and a successful ... By informing and

  • How to develop creative patient retention strategies for your clinical trials How to develop creative patient retention strategies for your clinical trials

    Getting participants to help choose the name and branding and to feel part of the overall journey creates a social contract that enables you to re-recruit and re-engage them ... Keeping your website, social media profiles and marketing materials up to

  • How will the events and exhibitions industry change post-Coronavirus? How will the events and exhibitions industry change post-Coronavirus?

    3. The role of technology . Events and exhibitions were already using increasing amounts of technology to enhance their events, plus digital marketing to promote events, while social media enabled people to ... You can contact to our directors Paul

  • Onyx Health Launch ‘Game-changing’ New Digital Offer Onyx Health Launch ‘Game-changing’ New Digital Offer

    Newcastle based healthcare marketing communications specialists Onyx Health are set to unveil a new digital offering to supercharge the digital presence of the pharmaceutical and healthcare industry. ... Onyx Health will offer clients a powerful range of

More from PMHub
Approximately 5 fully matching, plus 38 partially matching documents found.

PMEA Awards 2020

COVID-19 Updates and Daily News

Featured jobs

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Windrose Consulting Group

Windrose Consulting Group helps life science companies maximize the commercial value of their products and bring new innovations to market...

Latest intelligence

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Virtual congresses: video thrilled the cardio tsar
Chris Ross explores the key learnings from a year of virtual congresses...
When Will We Be Back To Normal?
The definitive question of 2021, whether you’re a homeschooling parent, a homebound professional, a wanderer with nowhere to go… or all three at once....
How to tell your healthcare story.
Healthcare research is not a simple story and the people in charge of those moments need to be careful about the story that they tell....

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