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social media monitoring

This page shows the latest social media monitoring news and features for those working in and with pharma, biotech and healthcare.

Ogilvy and Pulsar reveals latest ‘social check-up’ report

Ogilvy and Pulsar reveals latest ‘social check-up’ report

Ogilvy Healthworld, in partnership with social media monitoring platform Pulsar, has revealed its fourth annual report ‘The Social Check-up’, and with it come some interesting insights for pharma. ... The report analyses social media usage across top

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Consumers now spend over 5 and a half hours a day with digital media (AdAge). ... Activities such as marketing automation, adherence tools, social media monitoring/marketing and quantified self/self-tracking devices are a long way from becoming standard

  • Former Opinion Matters founder launches new agency Former Opinion Matters founder launches new agency

    Focusing on research for PR and media, the agency has developed a new service to produce 'Research through Social Media' to create actionable insights through unique analysis of social media monitoring ... use technology to benefit our clients and are

  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    General social media monitoring is an area of caution because of the prospect of uncovering potentially reportable adverse events. ... Here are three reasons why. 1. HCP social media monitoring is a great new source of market research.

  • Connected moments: capturing patient experience Connected moments: capturing patient experience

    One particular healthcare issue is the amount of online conversations that happen in private online communities which can't (ethically, at least) be accessed by traditional social media monitoring tools. ... It is important that we start using social

  • Smartphone and social media adverse event project launched Smartphone and social media adverse event project launched

    WEB-RADR will also make a series of recommendations on how smartphone and social media should be used ethically and scientifically for international drug safety monitoring. ... In addition to ADRs WEB-RADR will assess social media and smartphones as

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  • Blog the brand builder

    sectors. Social media is increasing in importance for monitoring and engaging with audiences. ... Around two in five are using social media to engage with their markets and over three quarters are monitoring their reputation online.

  • Social 360

    Social360 are a specialist social media monitoring provider. We combine our own search technology with comms experienced editors, who produce actionable reports at a frequency an in-house team or agency

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