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social media monitoring

This page shows the latest social media monitoring news and features for those working in and with pharma, biotech and healthcare.

Ogilvy and Pulsar reveals latest ‘social check-up’ report

Ogilvy and Pulsar reveals latest ‘social check-up’ report

Ogilvy and Pulsar reveals latest ‘ social check-up’ report. Social media report names Novo Nordisk as most engaging pharma company. ... Ogilvy Healthworld, in partnership with social media monitoring platform Pulsar, has revealed its fourth annual

Latest news

  • La La Land? The myth of multichannel excellence La La Land? The myth of multichannel excellence

    Consumers now spend over 5 and a half hours a day with digital media (AdAge). ... Activities such as marketing automation, adherence tools, social media monitoring/marketing and quantified self/self-tracking devices are a long way from becoming standard

  • Former Opinion Matters founder launches new agency Former Opinion Matters founder launches new agency

    Former Opinion Matters founder launches new agency. Yolo Communications aims to build on social media strategies. ... Focusing on research for PR and media, the agency has developed a new service to produce 'Research through Social Media' to create

  • Monitoring the social media activity of HCPs Monitoring the social media activity of HCPs

    General social media monitoring is an area of caution because of the prospect of uncovering potentially reportable adverse events. ... Here are three reasons why. 1. HCP social media monitoring is a great new source of market research.

  • Connected moments: capturing patient experience Connected moments: capturing patient experience

    One particular healthcare issue is the amount of online conversations that happen in private online communities which can't (ethically, at least) be accessed by traditional social media monitoring tools. ... It is important that we start using social

  • Smartphone and social media adverse event project launched Smartphone and social media adverse event project launched

    WEB-RADR will also make a series of recommendations on how smartphone and social media should be used ethically and scientifically for international drug safety monitoring. ... In addition to ADRs WEB-RADR will assess social media and smartphones as

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Latest Intelligence

  • The gold standard of scientific evidence The gold standard of scientific evidence

    As healthcare becomes increasingly integrated into patients’mobile phones, data from remote monitoring can also be useful. ... Even social media data can be used to measure real-world treatment safety and effectiveness.

  • How can pharma better engage and empower patients who are socially disadvantaged? How can pharma better engage and empower patients who are socially disadvantaged?

    Labelled ‘patient engagement’it now encompasses anything and everything from patient involvement in healthcare design, planning and delivery of services to social media strategies and monitoring vital signs using wearable technology. ... Reducing

  • Digital: Fallacy or the Future Face of Pharma Marketing? Digital: Fallacy or the Future Face of Pharma Marketing?

    At Cello Health Insight, Dan is responsible for the development and commercialisation of new digital offerings (such as communities, mobile research and social media monitoring). ... He is specifically interested in how digital technology and social

  • Digital: Fallacy or the Future Face of Pharma Marketing? Digital: Fallacy or the Future Face of Pharma Marketing?

    At Cello Health Insight, Dan is responsible for the development and commercialisation of new digital offerings (such as communities, mobile research and social media monitoring). ... He is specifically interested in how digital technology and social

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Latest from PMHub

  • Social 360

    Social 360. Social360 are a specialist social media monitoring provider. We combine our own search technology with comms experienced editors, who produce actionable reports at a frequency an in-house team

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