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social media policy

This page shows the latest social media policy news and features for those working in and with pharma, biotech and healthcare.

Monitoring the social media activity of HCPs

Monitoring the social media activity of HCPs

Over the last few years HCPs have started using public social media channels to discuss news, policy, opinion, treatments and brands with their colleagues from all over the world in real ... in each country to particular regions showing a preference

Latest news

  • Citation needed: pharma needs to make the most of Wikipedia Citation needed: pharma needs to make the most of Wikipedia

    According to a recent IMS Institute report, Engaging Patients through Social Media the top one hundred Wikipedia pages for healthcare topics, on average, were accessed 1.9 million times in 2013, ... 2. Set parameters for engagement. As part of your

  • RCGP unveils draft Social Media Highway Code for doctors

    RCGP unveils draft Social Media Highway Code for doctors. Offers UK healthcare professionals 10 guiding principles to follow. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Sanofi, diabetes and social media

    We have also established a corporate social media policy and now provide access to social sites for all employees in the company to encourage them to get a direct view of ... Digital inspiration for pharma on mobile, social media, strategy, best practice,

  • CSR: marketing tactic or integral to brand equity?

    However, in the digital space, there are so many communication channels: opportunities from web, augmented reality, mobile, blogs and social media, to name a few. ... on government policy on social media; on inter-faith dialogue; on the impact of climate

  • Novo Nordisk expands social media efforts with new Twitter account

    Novo Nordisk has expanded its social media efforts, launching a new Twitter account for its US business. ... Links to Novo's new Twitter account and its existing social media initiatives can be found in the.

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  • The Heart of the Matter 6 – to tweet or not to tweet?

    Their reluctance to leverage social media is fuelled by the fear that one stray post could, like the ghost of Banquo, return to haunt them. ... For example, Altmetric, a tool that tracks the impact of scientific publications in news, blogs, social media

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