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Spoonful of sugar

This page shows the latest Spoonful of sugar news and features for those working in and with pharma, biotech and healthcare.

New behavioural science comms consultancy launches

In the Wild has been set up by a trio of former executives from Spoonful of Sugar, the behavioural science consultancy that picked up several awards at this year's Comm ... Alongside Martello, In the Wild's senior team will include operations director

Latest news

Changing behaviours begins at home

The rewards of promoting an HIV treatment are so much greater than marketing mascara. ... Behaviour is often the rate-limiting step between effective treatments, good advice and optimum outcomes,” says Rob Horne, founder, Spoonful of Sugar.
Double win for Spoonful of Sugar at Communiqué 2015

London-based Spoonful of Sugar, which applies behavioural change theory to medicines adherence, also saw off competition from the likes of finalists 90TEN Healthcare, GCI Health and Paradigm Communications. ... The Comm uniqué judges said: “Spoonful
Digital and its part in behaviour change

View the full article on Spoonful of Sugar's PMHub profile.. ... managing director and co-founder of Spoonful of Sugar. For further information on how to optimise digital patient solutions email andrew@sos-adherence.co.uk, follow@SoSAdherence on Twitter
Handle with care

5. Establish retrospective discount purchasing agreements: These have been in place for years in the US and are referred to in the Task and Finish Group Report, A Spoonful of Sugar ... decision. Just 7 per cent of formulary decisions were made by the

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Latest Intelligence

We’ll need more than a spoonful of sugar to counter vaccine hesitancy

One way to overcome hesitancy is to address the vast amounts of misinformation on social media. ... benefits and risks of immunisation and view it as both their right and responsibility.
Evidence-based Adherence Strategies

Join Professor Rob Horne and the Spoonful of Sugar (SoS) team on Wednesday 28th May at 14:30 GMT as they discuss the essential components of effective, next generation patient support. ... Rob’s consultancy work is conducted exclusively through

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Latest appointments

AXON picks Andrew Martello to lead new Brighton office

Martello, a behavioural science strategist with expertise in health- and medicines-related behaviour, will provide clients with a deeper understanding of patient and healthcare professional perspectives. ... Martello’s career has seen him serve in
Health4Brands appoints Roy Robertson

Bryan has been appointed as a senior creative and brings 18 years of industry experience to his role with medical communications experience gained at agencies including Havas Life Medicom. ... He has more than nine years' experience in the healthcare
Blue Latitude boosts its team

Seebeck comes to Blue Latitude from Spoonful of Sugar, where she was solutions director, and prior to that she served at Atlantis Healthcare as a senior consultant. ... Meanwhile, Elisa del Galdo has been appointed to Blue Latitude's board of directors.

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Latest from PMHub

Blue Latitude boosts its team

Seebeck comes to Blue Latitude from Spoonful of Sugar, where she was solutions director, and prior to that she served at Atlantis Healthcare as a senior consultant. ... Meanwhile, Elisa del Galdo has been appointed to Blue Latitude's board of directors.
The role of digital technology in changing patient behaviour

The content-context-channel model (see above), developed in 2012 by Rob Horne, professor of behavioural medicine at UCL and scientific director and co-founder of Spoonful of Sugar, is a ... The author. Andrew Martello, managing director and co-founder of
Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar

of Sugar) and Chris Dickinson (Head of Digital Solutions, Spoonful of Sugar) will be joining Rob in this discussion. ... Rob’s consultancy work is conducted exclusively through Spoonful of Sugar. Spoonful of Sugar (SoS) is a unique team of specialists
Spoonful of Sugar

Spoonful of Sugar (SoS) is a unique and diverse team of specialists in illness and medicines-related behaviour, hand-picked from academic, healthcare, communications, creative and digital backgrounds. ... Spoonful of Sugar.