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Stakeholder needs

This page shows the latest Stakeholder needs news and features for those working in and with pharma, biotech and healthcare.

Blending medical and digital for effective rare disease campaigns

Blending medical and digital for effective rare disease campaigns

Speak their language. For a campaign to be successful, it is important to invest time and energy in understanding the search environments and needs of each stakeholder segment. ... Most importantly, build opportunities for educational and inspirational

Latest news

  • AbbVie's 'The Story of HS' wins at PMEA 2016 AbbVie's 'The Story of HS' wins at PMEA 2016

    Supported by TVF Communications, AbbVie created 'The Story of HS: A Patient Journey' to provide educational information based on stakeholder needs.

  • Europe's market access outlook Europe's market access outlook

    Addressing the needs of a broader range of stakeholder groups, including health policymakers, regulators, payers, manufacturers of innovative health technologies, healthcare providers and patients.

  • New shores: The shift from selling pills New shores: The shift from selling pills

    Biopharmaceutical companies must therefore consider the whole package; they should offer compelling beyond the pill services related to their products that address stakeholder needs along the patient pathway, leading to better ... This strategy should

  • Building and delivering market access capabilities in emerging markets Building and delivering market access capabilities in emerging markets

    These markets offer a growing patient population with large unmet medical needs where demand for innovation and value is increasing. ... Getting the product portfolio right for these markets, understanding the stakeholder needs and better translation of

  • Value proposition

    Delivering services and support. However, the real benefits and the value that they deliver can become much clearer by laddering how the brand attributes deliver value against the stakeholder needs. ... Full understanding of each of the stakeholder needs

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Latest Intelligence

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Thus, understanding the patient journey and the unmet needs both from a patient as well as a physician perspective is eminent. ... To get there, companies must consider innovative ways of generating insights into stakeholder needs and their behaviours.”

  • Getting below the surface: regional and local market access Getting below the surface: regional and local market access

    In some countries, such as Italy, the UK and Germany, regional and local bodies have different needs and budgets. ... Late stage pipeline drugs. Local clinical guidelines. Local stakeholder needs and expectations .

  • Adult learning theory Adult learning theory

    By working in tandem, the two teams develop blended learning solutions and programmes that recognise and engage with the role-specific needs of each stakeholder, while keeping the patient at the ... core. Through delivery of novel interactive and

  • Medical affairs - the time for change is now Medical affairs - the time for change is now

    With a strong value story, evidence to support it and a clear understanding of stakeholder needs, medical affairs can provide the backbone not only for all its own activities, but also ... Can all functions build on a common clinical evidence story for

  • Fighting falsified drugs Fighting falsified drugs

    The FMD's scope is more ambitious than any comparable safe medicines regulation, but nonetheless, every stakeholder in the medicines supply chain needs to ask whether its requirements are enough; and

More from intelligence
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Latest appointments

  • Suzanne Gagnon joins Idis as CMO Suzanne Gagnon joins Idis as CMO

    Suzanne brings senior leadership to our team and a unique blend of industry expertise to our customers that will help guide development and implementation of programmes that balance stakeholder requirements and ... effectively address the needs of

More from appointments
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Latest from PMHub

  • Communication shouldn’t be a case of forcing a square peg into a round hole

    Communication should satisfy the self-interest in each link of the chain; hence, shouldn’t strategy actually start with patients’ needs and then work backwards?

  • Value proposition development

    balance of stakeholder aims with patient needs at its heart. ... The final result was a series of impactful value proposition packs tailored to the specific needs of each target audience and beautifully artworked by our design team.

  • Pharma Brand Strategy 2.0

    It’s about defining the value proposition for a multi-organisation, multi-stakeholder audience. ... So, be sure you really understand your stakeholder’s various needs across their experience journey, be clear how your total product and service

  • Pharma needs to evolve from customer-centricity to stakeholder-centricity

    Therefore, we believe pharma now needs to evolve from being customer-centric to being stakeholder-centric. So, read on to find out how to become stakeholder-centric. . ... And finally, conduct an audit to identify how you are currently meeting, or plan

More from PMHub
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Digitas Health

Digitas Health is the only digital-at-the-core brand agency designed to connect today's healthcare brands with today's healthcare consumers and professionals....

Latest intelligence

International Childhood Cancer Day 2019
The number of new cases per year is shocking but the journey and the outlooks have vastly improved. We've pulled together an infographic to show just what we mean with...
Immuno-oncology in 2019: the rapid evolution continues
Immunotherapy is pharma’s biggest growth driver – how will it develop in 2019?...
Mixing up Focus Groups
A nice spread of homogeneous participants in a focus groups are often a go to for reliable research outcomes but there's much to be said for mixing it up and...

Infographics