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Stakeholder needs

This page shows the latest Stakeholder needs news and features for those working in and with pharma, biotech and healthcare.

Blending medical and digital for effective rare disease campaigns

Blending medical and digital for effective rare disease campaigns

Speak their language. For a campaign to be successful, it is important to invest time and energy in understanding the search environments and needs of each stakeholder segment. ... Most importantly, build opportunities for educational and inspirational

Latest news

  • AbbVie's 'The Story of HS' wins at PMEA 2016 AbbVie's 'The Story of HS' wins at PMEA 2016

    UK. Supported by TVF Communications, AbbVie created 'The Story of HS: A Patient Journey' to provide educational information based on stakeholder needs.

  • Europe's market access outlook Europe's market access outlook

    Addressing the needs of a broader range of stakeholder groups, including health policymakers, regulators, payers, manufacturers of innovative health technologies, healthcare providers and patients.

  • New shores: The shift from selling pills New shores: The shift from selling pills

    Biopharmaceutical companies must therefore consider the whole package; they should offer compelling beyond the pill services related to their products that address stakeholder needs along the patient pathway, leading to better ... This strategy should

  • Building and delivering market access capabilities in emerging markets Building and delivering market access capabilities in emerging markets

    These markets offer a growing patient population with large unmet medical needs where demand for innovation and value is increasing. ... Getting the product portfolio right for these markets, understanding the stakeholder needs and better translation of

  • Postcards from China, part 3 Postcards from China, part 3

    Connecting stakeholder needs and solutions. To be successful, access communications need to be informed by and aligned with the government's agenda and stakeholders' needs at a national, provincial and local ... Examples of several highly effective tools

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Latest Intelligence

  • Getting below the surface: regional and local market access Getting below the surface: regional and local market access

    In some countries, such as Italy, the UK and Germany, regional and local bodies have different needs and budgets. ... Late stage pipeline drugs. Local clinical guidelines. Local stakeholder needs and expectations .

  • Adult learning theory Adult learning theory

    By working in tandem, the two teams develop blended learning solutions and programmes that recognise and engage with the role-specific needs of each stakeholder, while keeping the patient at the ... core. Through delivery of novel interactive and

  • Medical affairs - the time for change is now Medical affairs - the time for change is now

    With a strong value story, evidence to support it and a clear understanding of stakeholder needs, medical affairs can provide the backbone not only for all its own activities, but also ... Can all functions build on a common clinical evidence story for

  • Fighting falsified drugs Fighting falsified drugs

    The FMD's scope is more ambitious than any comparable safe medicines regulation, but nonetheless, every stakeholder in the medicines supply chain needs to ask whether its requirements are enough; and

  • The price is right? The price is right?

    They should instead focus on communicating demonstrable value that matches known stakeholder needs. ... These are important influencers, so understanding their needs through comprehensive stakeholder mapping is essential.

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Latest appointments

  • Suzanne Gagnon joins Idis as CMO Suzanne Gagnon joins Idis as CMO

    Suzanne brings senior leadership to our team and a unique blend of industry expertise to our customers that will help guide development and implementation of programmes that balance stakeholder requirements and ... effectively address the needs of

More from appointments
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Latest from PMHub

More from PMHub
Approximately 1 fully matching, plus 1 partially matching documents found.

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wethepeople

wethepeople are bringing human appeal back to brand communications. Our approach allows us to create strategies, ideas and experiences that...

Latest intelligence

Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?...
What everyone forgets about good organisational change in pharma
Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account....
Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies
Live webinar: Tuesday 11th December 2018,16:00 SGT / 17:00 JST...

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