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Stoptober

This page shows the latest Stoptober news and features for those working in and with pharma, biotech and healthcare.

Oliver Group buys digital agency Dare

Oliver Group buys digital agency Dare

Its pharmaceutical and healthcare clients include Public Health England, for whom it created the anti-smoking campaign 'Stoptober' (pictured above), which has been created with 400, 000 attempts to quit smoking.

Latest news

  • The challenge of poor adherence in type 2 diabetes The challenge of poor adherence in type 2 diabetes

    How can pharma help address this growing problem? Stoptober has had success in helping people to quit smoking via its app. ... Stoptober' uses key principles drawn from Behavioural Economics  . 1. Behaviour is heavily influenced by others.

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Latest Intelligence

  • Behaviour change – a missing ingredient? Behaviour change – a missing ingredient?

    In 2012 Public Health England launched Stoptober, a national smoking cessation campaign that resulted in a 50% increase in quitting during October compared with other months in the same year.

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Latest appointments

  • Judith Moore joins Portland Health Judith Moore joins Portland Health

    From 2007 until 2013, Moore served as the Department of Health's public health media spokesperson, and managed a number of public health campaigns including Change4Life and Stoptober.

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Anthill Agency

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