This page shows the latest story-telling news and features for those working in and with pharma, biotech and healthcare.
Telling a story is always more engaging than sharing the facts, and data can be beautiful if presented in the right way.
do. What’s the worst thing about working in healthcare comms? That sometimes our rules and regulations can stand in the way of how we may want to communicate a story. ... But that’s our job – to work out a way of telling that story and adding the
requirements change, it is vital that clients have access to highly-experienced medical writers who can communicate with all stakeholders in an integrated way, eliminating silos and telling a more holistic ... story through each stage of development and
For example, say you're telling a story that illustrates the benefits of Product X. ... Story can turn a confusing mixture of symptoms, anxieties, tests and treatments into a single, coherent and memorable picture.
It is no longer possible just to rely on the traditional approach of telling the molecule story that has worked in the past.
Marketers can achieve this through any combination of: telling a story that viewers can relate to; creating a connection through humour or emotion; or incorporating attention-grabbing sights and sounds,” Nielsen
More from news
Approximately 0 fully matching, plus 17 partially matching documents found.
From this is born an agreed way of telling your story. ... Bringing the story to life. Being distinctive is the jolt of electricity that brings your story alive.
Industry should be willing to partner in this significant change in the way people receive care – those that do so will have an interesting story to tell. ... The art of telling the right (and true) story, to the right people, in the right way is what
Tell a story and meet audience needs at every stage in the journey. ... It is important to bring the audience along its journey to prescribing or, in the case of patients, to perhaps asking their physician the right questions, by telling a compelling and
Sadly their HCPs know only a fragment of the picture. One reason that the HCPs don’t know the full story is that patients don’t tell them very much. ... A richer and more accurate experience. The clinical perspective of the HCP of the patient journey
Aileen Thompson, ABPI communications director, in August on PMLiVE talked about ‘celebrating science in our story telling’. ... We’d agree, as pharma reimagines its business model and strengthens its business planning, that telling stories clearly
More from intelligence
Approximately 1 fully matching, plus 12 partially matching documents found.
finding the scientific story and then telling it in a compelling and accessible manner.
The way we achieve that is by utilising rational and emotional levers but essentially, it's story telling that’s designed to engage.
story-telling tools that deserve just as much recognition. ... It is only then that we can really understand the thematic messaging behind its story and tailor medical communications programmes to deliver the greatest impact possible.
It is all about the storytelling.That’s not us telling someone else’s story, it is voices from the community of immensely inspiring, powerful and brave women with ovarian cancer, ... Only through one of our spokespeople telling a story of diagnosis
about how to deal with Duchenne, the depictions of dragons to represent the struggles of suffering with Crohn’s disease, the emotionally charged film telling the story of loved ones becoming
More from PMHub
Approximately 1 fully matching, plus 11 partially matching documents found.
Wisepress is a medical bookseller promoting and selling books worldwide, both online and via the 200 European medical conferences that...