Please login to the form below
story-telling
This page shows the latest story-telling news and features for those working in and with pharma, biotech and healthcare.
Parexel launches medical writing solutions business
requirements change, it is vital that clients have access to highly-experienced medical writers who can communicate with all stakeholders in an integrated way, eliminating silos and telling a more holistic ... story through each stage of development and
Latest news
-
Telling tales
For example, say you're telling a story that illustrates the benefits of Product X. ... Story can turn a confusing mixture of symptoms, anxieties, tests and treatments into a single, coherent and memorable picture.
-
Excellence in pharma launches
It is no longer possible just to rely on the traditional approach of telling the molecule story that has worked in the past.
-
Restasis commercial among most memorable ads of 2013
Marketers can achieve this through any combination of: telling a story that viewers can relate to; creating a connection through humour or emotion; or incorporating attention-grabbing sights and sounds,” Nielsen
-
The authority to publish
In actual fact, not only did women find the piece offensive, but quite understandably, they couldn't see any link whatsoever between the brand and the story it was telling. ... Today's audiences can smell insincerity a mile off and masses of
-
Bupa mockumentary to get people walking
Created by UK-based agency Hometown London, the campaign focuses on the adventures of spoof Hollywood character Chad Strider, the self-proclaimed 'world's best walker', telling his life story in
More from news
Approximately 0 fully matching, plus 15 partially matching documents found.
Latest Intelligence
-
The patient’s world is ‘messy’
Sadly their HCPs know only a fragment of the picture. One reason that the HCPs don’t know the full story is that patients don’t tell them very much. ... A richer and more accurate experience. The clinical perspective of the HCP of the patient journey
-
Thinking clearly and imagining better
Aileen Thompson, ABPI communications director, in August on PMLiVE talked about ‘celebrating science in our story telling’. ... We’d agree, as pharma reimagines its business model and strengthens its business planning, that telling stories clearly
-
Re-awakening the emotion in healthcare communications
By telling an empowering story of how a group of people with breathing disabilities learned to sing, the campaign is a perfect example of how to use emotive storytelling in healthcare.
-
Stories that can save lives
Instead of simply telling, Jobs would openly marvel at the product on stage to transfer a sense of awe to the audience. ... What better ending to a story than that? Alister Sansum is general manager, Real Science Communications.
-
Insights from the Authenticity Gap research
Thirdly, many managers forget employees as important stakeholders in telling their organisation's story. ... But it is the story behind the product that the consumer longs to hear, and that deepens credibility for the organisation overall.
More from intelligence
Approximately 1 fully matching, plus 9 partially matching documents found.
Latest from PMHub
-
Artificial Intelligence: a new character in the storytelling of drug development and discovery?
story-telling tools that deserve just as much recognition. ... It is only then that we can really understand the thematic messaging behind its story and tailor medical communications programmes to deliver the greatest impact possible.
-
Havas Lynx pays tribute to global Healthcare Heroes
Each week will be dedicated to telling one individual’s story, which it hopes will inspire both audiences inside and outside the healthcare industry.
-
Using storytelling to cut through the chatter in a crowded marketplace
It is all about the storytelling.That’s not us telling someone else’s story, it is voices from the community of immensely inspiring, powerful and brave women with ovarian cancer, ... Only through one of our spokespeople telling a story of diagnosis
-
The Real & The Honestly Fake
about how to deal with Duchenne, the depictions of dragons to represent the struggles of suffering with Crohn’s disease, the emotionally charged film telling the story of loved ones becoming
-
We need to be better for mental health sufferers
The voice of the people. Working with a number of people suffering from a mental health disorder and patient groups, we have released a powerful video telling the everyday story of
More from PMHub
Approximately 2 fully matching, plus 16 partially matching documents found.
Featured jobs
-
Senior Medical Writer
-
Salary TBC
- Medical Writer/ Senior Medical Writer opportunities – Macclesfie...
-
competitive salary and benefits package
Subscribe to our email news alerts
PMHub
Skills in Healthcare
At Skills in Healthcare, we are able to provide our customers with a professional set of sales capabilities. With our...
Latest intelligence
- My MS journey: one patient's search for innovation
- David Lazarus charts his journey from initial MS diagnosis in 1990 to his experience participating in innovative clinical trials, along with his advice for other patients....
- Biotech profile: Tom Evans, CEO, Vaccitech.
- Can UK company be first to develop a universal flu vaccine?...
- The social dilemma: is it time for pharma to join the party?
- Chris Ross explores why social media still isn’t trending for pharma, and how it can join in the fun...
Quick links
Infographics
