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story-telling
This page shows the latest story-telling news and features for those working in and with pharma, biotech and healthcare.
Q&A: Vicky Bramham
do. What’s the worst thing about working in healthcare comms? That sometimes our rules and regulations can stand in the way of how we may want to communicate a story. ... But that’s our job – to work out a way of telling that story and adding the
Latest news
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Parexel launches medical writing solutions business
requirements change, it is vital that clients have access to highly-experienced medical writers who can communicate with all stakeholders in an integrated way, eliminating silos and telling a more holistic ... story through each stage of development and
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Telling tales
For example, say you're telling a story that illustrates the benefits of Product X. ... Story can turn a confusing mixture of symptoms, anxieties, tests and treatments into a single, coherent and memorable picture.
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Excellence in pharma launches
It is no longer possible just to rely on the traditional approach of telling the molecule story that has worked in the past.
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Restasis commercial among most memorable ads of 2013
Marketers can achieve this through any combination of: telling a story that viewers can relate to; creating a connection through humour or emotion; or incorporating attention-grabbing sights and sounds,” Nielsen
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The authority to publish
In actual fact, not only did women find the piece offensive, but quite understandably, they couldn't see any link whatsoever between the brand and the story it was telling. ... Today's audiences can smell insincerity a mile off and masses of
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Latest Intelligence
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Frankenstein and the art of communication
From this is born an agreed way of telling your story. ... Bringing the story to life. Being distinctive is the jolt of electricity that brings your story alive.
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The roaring ‘20s and Generation Z
Industry should be willing to partner in this significant change in the way people receive care – those that do so will have an interesting story to tell. ... The art of telling the right (and true) story, to the right people, in the right way is what
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What pharma marketers can learn from Disney
Tell a story and meet audience needs at every stage in the journey. ... It is important to bring the audience along its journey to prescribing or, in the case of patients, to perhaps asking their physician the right questions, by telling a compelling and
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The patient’s world is ‘messy’
Sadly their HCPs know only a fragment of the picture. One reason that the HCPs don’t know the full story is that patients don’t tell them very much. ... A richer and more accurate experience. The clinical perspective of the HCP of the patient journey
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Thinking clearly and imagining better
Aileen Thompson, ABPI communications director, in August on PMLiVE talked about ‘celebrating science in our story telling’. ... We’d agree, as pharma reimagines its business model and strengthens its business planning, that telling stories clearly
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Latest from PMHub
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For those who love science and storytelling — consider medical writing
finding the scientific story and then telling it in a compelling and accessible manner.
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Spotlight interview: 15 minutes on healthcare advertising
The way we achieve that is by utilising rational and emotional levers but essentially, it's story telling that’s designed to engage.
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Artificial Intelligence: a new character in the storytelling of drug development and discovery?
story-telling tools that deserve just as much recognition. ... It is only then that we can really understand the thematic messaging behind its story and tailor medical communications programmes to deliver the greatest impact possible.
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Using storytelling to cut through the chatter in a crowded marketplace
It is all about the storytelling.That’s not us telling someone else’s story, it is voices from the community of immensely inspiring, powerful and brave women with ovarian cancer, ... Only through one of our spokespeople telling a story of diagnosis
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The Real & The Honestly Fake
about how to deal with Duchenne, the depictions of dragons to represent the struggles of suffering with Crohn’s disease, the emotionally charged film telling the story of loved ones becoming
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