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story-telling

This page shows the latest story-telling news and features for those working in and with pharma, biotech and healthcare.

Q&A: Vicky Bramham

do. What’s the worst thing about working in healthcare comms? That sometimes our rules and regulations can stand in the way of how we may want to communicate a story. ... But that’s our job – to work out a way of telling that story and adding the

Latest news

Parexel launches medical writing solutions business

requirements change, it is vital that clients have access to highly-experienced medical writers who can communicate with all stakeholders in an integrated way, eliminating silos and telling a more holistic ... story through each stage of development and
Telling tales

For example, say you're telling a story that illustrates the benefits of Product X. ... Story can turn a confusing mixture of symptoms, anxieties, tests and treatments into a single, coherent and memorable picture.
Excellence in pharma launches

It is no longer possible just to rely on the traditional approach of telling the molecule story that has worked in the past.
Restasis commercial among most memorable ads of 2013

Marketers can achieve this through any combination of: telling a story that viewers can relate to; creating a connection through humour or emotion; or incorporating attention-grabbing sights and sounds,” Nielsen
The authority to publish

In actual fact, not only did women find the piece offensive, but quite understandably, they couldn't see any link whatsoever between the brand and the story it was telling. ... Today's audiences can smell insincerity a mile off and masses of

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Latest Intelligence

Frankenstein and the art of communication

From this is born an agreed way of telling your story. ... Bringing the story to life. Being distinctive is the jolt of electricity that brings your story alive.
The roaring ‘20s and Generation Z

Industry should be willing to partner in this significant change in the way people receive care – those that do so will have an interesting story to tell. ... The art of telling the right (and true) story, to the right people, in the right way is what
What pharma marketers can learn from Disney

Tell a story and meet audience needs at every stage in the journey. ... It is important to bring the audience along its journey to prescribing or, in the case of patients, to perhaps asking their physician the right questions, by telling a compelling and
The patient’s world is ‘messy’

Sadly their HCPs know only a fragment of the picture. One reason that the HCPs don’t know the full story is that patients don’t tell them very much. ... A richer and more accurate experience. The clinical perspective of the HCP of the patient journey
Thinking clearly and imagining better

Aileen Thompson, ABPI communications director, in August on PMLiVE talked about ‘celebrating science in our story telling’. ... We’d agree, as pharma reimagines its business model and strengthens its business planning, that telling stories clearly

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Latest from PMHub

For those who love science and storytelling — consider medical writing

finding the scientific story and then telling it in a compelling and accessible manner.
Spotlight interview: 15 minutes on healthcare advertising

The way we achieve that is by utilising rational and emotional levers but essentially, it's story telling that’s designed to engage.
Artificial Intelligence: a new character in the storytelling of drug development and discovery?

story-telling tools that deserve just as much recognition. ... It is only then that we can really understand the thematic messaging behind its story and tailor medical communications programmes to deliver the greatest impact possible.
Using storytelling to cut through the chatter in a crowded marketplace

It is all about the storytelling.That’s not us telling someone else’s story, it is voices from the community of immensely inspiring, powerful and brave women with ovarian cancer, ... Only through one of our spokespeople telling a story of diagnosis
The Real & The Honestly Fake

about how to deal with Duchenne, the depictions of dragons to represent the struggles of suffering with Crohn’s disease, the emotionally charged film telling the story of loved ones becoming