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Strategic North

This page shows the latest Strategic North news and features for those working in and with pharma, biotech and healthcare.

Strategic planning in pharma and avoiding frog soup

Strategic planning in pharma and avoiding frog soup

Understand the basics. Surprisingly, strategic planning can suffer from the lack of a clear definition. ... Strategic planning is about answering two questions: where will you play and how will you win?” says David Coleiro, partner, Strategic North.

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Latest Intelligence

  • Evolve or die Evolve or die

    As an agency that strives to make the customer voice and experience central to strategic brand planning, these are two very concerning trends that affect everything we do, every day. ... Christina Griffin is a global brand director at AstraZeneca. David

  • What can pharma learn from Olympic sports coverage? What can pharma learn from Olympic sports coverage?

    The Author. David Coleiro is a Partner at Strategic North, a healthcare marketing strategy consultancy that works with their clients to build inspiring, joined-up strategic stories.

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Latest appointments

  • Promimic appoints CEO Promimic appoints CEO

    Meanwhile, Promimic's former chief executive Ulf Brogren is relocating to the US to lead the launch of the company's North America sales operations from Austin, Texas. ... Lendau added: “ With this appointment and the launch of Promimic under Mr Brogren

  • Strategic North appoints head of consulting Strategic North appoints head of consulting

    Strategic North appoints head of consulting. Simon Campling joins the healthcare strategy agency. ... UK-based Strategic North has appointed Simon Campling as its new head of consulting.

  • Tonic founders resign Tonic founders resign

    With Bunten's departure, London deputy Tamsin Tierney will continue to work closely with Maryellen Royle, president of Tonic North America. ... Annabelle Sandeman, VP strategic development at Huntsworth Health, will support the London operation.

  • Strategic North promotes John Grime Strategic North promotes John Grime

    Strategic North promotes John Grime. He becomes director at the healthcare marketing agency. ... Grime. Founded in January 2010 by four partners, Strategic North today has 11 staff.

  • Canada role for UCB's Hervé Lilliu Canada role for UCB's Hervé Lilliu

    operations in North America. “ ... His thought-leadership and strategic mindset make him the ideal individual to guide UCB's ongoing development and growth in Canada.”.

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