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strategic planning

This page shows the latest strategic planning news and features for those working in and with pharma, biotech and healthcare.

FCB Health’s Neon attracts new managing director

FCB Health’s Neon attracts new managing director

Neon, which is located in New York, US, is a full-service agency specialising in multichannel marketing, strategic planning and health literacy. ... enjoy double digit growth and continue to offer our full service expertise to all brands in need of

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  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    This ensures alignment across the organisation with the overall strategic direction and goals. ... Commercial leaders have a critical role to play in the strategic planning process.

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    This facilitates an organisational agility that goes beyond traditional strategic planning and helps companies become more attuned with what’s working from a customer standpoint, and to pivot and adjust quickly ... This agility must be present

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    That’s why planning right from the beginning of the process can help focus your search for the right influencer. ... Make planning your first stop. Having a strategic and considered approach to upfront planning ensures a campaign is built on the right

  • In conversation with Pfizer’s Erik Nordkamp In conversation with Pfizer’s Erik Nordkamp

    It is therefore essential that strategic planning for introduction of transformative technologies including medicines is a key pillar of the ten-year strategic NHS plan. ... When you add this to a history of more central planning for healthcare, it means

  • The Patient Journey

    Internally the patient journey map provides you with. the blueprint for strategic planning, identifying the needs to be tackled to make a meaningful difference to the treatment paradigm. ... 5 Engage with key influencers throughout the patients’

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Videum Health

Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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