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strategic process

This page shows the latest strategic process news and features for those working in and with pharma, biotech and healthcare.

Pfizer could raise ‘up to $15bn’ from consumer unit sale

Pfizer could raise ‘up to $15bn’ from consumer unit sale

Pfizer has said it does not plan to make any further statements about the strategic review process until a decision has been reached.

Latest news

  • mXm launches mXm Health Consulting

    mXm launches mXm Health Consulting. Strategic consulting arm to operate alongside mXm Medical Communications. ... The newly-created division will see the team work on insight-led company and portfolio planning, marketing process development and evaluation

  • Finding a cure for 'templatitis'… Finding a cure for 'templatitis'…

    There are two golden rules for this solution. Firstly, be guided and driven by an effective strategic planning process that will develop compelling insights, value and engagement and therefore generate exceptional ... Certainly a treatment with a long

  • Behaviour change that inspires healthy decisions Behaviour change that inspires healthy decisions

    With such a purpose-driven approach, we realised it was critical that our strategic planning process was as robust as possible and placed behaviour change at its core. ... The collaboration started with the shared understanding that changing behaviour is

  • Strategic planning in pharma and avoiding frog soup Strategic planning in pharma and avoiding frog soup

    Understand the basics. Surprisingly, strategic planning can suffer from the lack of a clear definition. ... skipping steps in the strategic planning process. “

  • Taking contract research’s pulse Taking contract research’s pulse

    Taking that into an outsourcing environment - particularly on a strategic rather than transactional level - remains a challenge, according to Herring. ... Outsourcing has become essential to our clients' successful navigation of the drug discovery and

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Latest Intelligence

  • A new picture A new picture

    To get there, agencies start with research, filter down to a single insight and let the creative process take over. ... For many in advertising, this 60-90 minute performance represents the culmination of the entire upfront strategic process.

  • Medical affairs Medical affairs

    medically qualified personnel, medical affairs has transformed into a role of strategic leadership. ... Strategic med comms planning and delivery. The strategic medical communications planning process provides a structured framework agreed across the

  • Hacking Innovation Hacking Innovation

    We followed a very regimented, strategic process, and we really looked to find an insight to develop a strategy.

  • Delivering ‘accountable marketing’ Delivering ‘accountable marketing’

    At a strategic level, we can no longer simply articulate what marketing campaign objectives are. ... The predictive model is a dynamic planning tool that we can use at the front end of a strategic marketing planning process to rapidly test and improve a

  • Deal Watch February 2017 Deal Watch February 2017

    right to continue negotiating with a select number of parties that were still in a 13-month competitive strategic process for the rights to IMMU-132.

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Latest appointments

  • Havas boosts senior team in France Havas boosts senior team in France

    He also led Havas Energy. Guerry “ will be responsible for implementing our strategic process SDGO (data driven organic growth) and technology solutions," de Andreis added.

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