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strategic process

This page shows the latest strategic process news and features for those working in and with pharma, biotech and healthcare.

FDA and Flatiron extend real world evidence collaboration

FDA and Flatiron extend real world evidence collaboration

years, as part of a long-term goal to modernise the drug review process. ... In December it unveiled its strategic framework to advance RWE to support drug development, and also set up the Office of Drug Evaluation Science.

Latest news

  • Pfizer could raise ‘up to $15bn’ from consumer unit sale Pfizer could raise ‘up to $15bn’ from consumer unit sale

    Pfizer has said it does not plan to make any further statements about the strategic review process until a decision has been reached.

  • mXm launches mXm Health Consulting

    Strategic consulting arm to operate alongside mXm Medical Communications. mXm Group has launched a new strategic consulting services arm - mXm Health Consulting - as a result of “growing business needs”. ... The newly-created division will see the

  • Finding a cure for 'templatitis'… Finding a cure for 'templatitis'…

    There are two golden rules for this solution. Firstly, be guided and driven by an effective strategic planning process that will develop compelling insights, value and engagement and therefore generate exceptional ... Certainly a treatment with a long

  • Behaviour change that inspires healthy decisions Behaviour change that inspires healthy decisions

    With such a purpose-driven approach, we realised it was critical that our strategic planning process was as robust as possible and placed behaviour change at its core. ... The collaboration started with the shared understanding that changing behaviour is

  • Strategic planning in pharma and avoiding frog soup Strategic planning in pharma and avoiding frog soup

    Understand the basics. Surprisingly, strategic planning can suffer from the lack of a clear definition. ... skipping steps in the strategic planning process.

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Latest Intelligence

  • Three questions that should anchor your brand strategy Three questions that should anchor your brand strategy

    This ensures alignment across the organisation with the overall strategic direction and goals. ... Commercial leaders have a critical role to play in the strategic planning process.

  • A new picture A new picture

    To get there, agencies start with research, filter down to a single insight and let the creative process take over. ... For many in advertising, this 60-90 minute performance represents the culmination of the entire upfront strategic process.

  • Medical affairs Medical affairs

    Strategic med comms planning and delivery. The strategic medical communications planning process provides a structured framework agreed across the business to deliver the communication goals for the product. ... Leadership of this process allows medical

  • Hacking Innovation Hacking Innovation

    We followed a very regimented, strategic process, and we really looked to find an insight to develop a strategy.

  • Delivering ‘accountable marketing’ Delivering ‘accountable marketing’

    At a strategic level, we can no longer simply articulate what marketing campaign objectives are. ... The predictive model is a dynamic planning tool that we can use at the front end of a strategic marketing planning process to rapidly test and improve a

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Latest appointments

  • Havas boosts senior team in France Havas boosts senior team in France

    He also led Havas Energy. Guerry “will be responsible for implementing our strategic process SDGO (data driven organic growth) and technology solutions," de Andreis added.

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Latest from PMHub

  • Digital Marketing is no Substitute for Sound Strategic Marketing

    Nearly all companies have therefore now established market access and health economic capabilities, and have integrated these critical functions into the strategic marketing planning process. ... Novasecta’s experience is that for companies with a

  • PEGASUS OPENS THE HEALTHCARE INSIGHTS STAGE AT CANNES LIONS

    Corrina Safeio says, “We’ve been closely collaborating with UCL CBC for over two years and they’ve helped us with the development and application of our strategic planning framework – CHANGE – ... Dr Paul Chadwick adds, “Pegasus has worked

  • Healthcare Media Europe – HME Ltd

    We form long term strategic relationships and are trusted to provide media and content solutions to some of the world’s largest pharmaceutical and biotech companies across the globe. ... As reprint providers, HME go beyond delivery. As well as

  • Grabbing your audience*

    Our strategic development process was rigorous, working with a clinical psychologist to ensure the tone and content hit the mark. ... Anton Abrahams, Strategic Director, Solaris Health. anton.abrahams@solarishealth.com / www.solarishealth.com.

  • Influence mapping to improve the efficiency and effectiveness of your messaging

    Such mapping programs are designed with the objective of moving away from the traditionally ad-hoc nature of stakeholder engagement, and into the more forward-looking strategic engagement planning process. ... In addition to analysing networks and

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