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Strategy

This page shows the latest Strategy news and features for those working in and with pharma, biotech and healthcare.

Uptake Strategies and Sanofi win capability development prize at PMEA

Uptake Strategies and Sanofi win capability development prize at PMEA

Uptake Strategies and Sanofi win capability development prize at PMEA. Judges praised their programme’s pragmatic design and huge scalability. ... Uptake Strategies and Sanofi were in high spirits at this week’s PMEA Awards 2017, following a win in

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Latest Intelligence

  • What makes a meaningful brand? What makes a meaningful brand?

    Adam Tilly is manager of brand strategy at Addison Whitney, a Syneos Health company.

  • The challenges of making genomics a reality for patients The challenges of making genomics a reality for patients

    The Life Sciences Industrial Strategy published in the autumn echoes many of these sentiments.

  • A new era of smart pharma A new era of smart pharma

    According to the McKinsey Global Institute, it is estimated that, by applying big data strategies to better inform decision-making, the United States could generate up to $100bn in value annually

  • Health on instalment Health on instalment

    Distasteful but…. In addition to pay-for-performance, other possible funding strategies under consideration include mandatory price limits; re-insurance (currently used for expensive transplant operations); risk pooling; and lease-like ... to Wall

  • Can value-based healthcare take off and reach for the skies? Can value-based healthcare take off and reach for the skies?

    Stephen Moran (pictured left), Novartis’global head of strategy, is clear that the transformation from process-heavy systems laden with more than a century of bureaucratic detritus will be driven by

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Approximately 42 fully matching, plus 396 partially matching documents found.

Latest appointments

  • Zelluna Immunotherapy appoints chief technology officer Zelluna Immunotherapy appoints chief technology officer

    Zelluna Immunotherapy appoints chief technology officer. Arjan Roozen will consolidate the biotech’s manufacturing strategy. ... He will play a big part in the execution of Zelluna’s manufacturing strategy for clinical trials and commercialisation.”

  • Dermavant strengthens executive team Dermavant strengthens executive team

    Also joining the team is new chief business and strategy officer Ariel Jasie. ... director for strategy and operations.

  • Neurocentrx appoints two members to the board Neurocentrx appoints two members to the board

    Brooksby brings experience in business and growth strategy across the healthcare sector having held senior global positions at Pfizer, Sanofi and Wellcome - now GSK.

  • Novo Nordisk appoints new general manager Novo Nordisk appoints new general manager

    Sahota, who brings experience from business, commercial and leadership roles to Novo, was most recently responsible for creating commercial and market development strategies across Europe as senior vice president of market

  • Editas Medicine names James Mullen as chairman Editas Medicine names James Mullen as chairman

    Katrine Bosley, president and chief executive officer of Editas Medicine, said: “Jim is a renowned leader in the biotechnology industry with deep experience building global companies and guiding corporate strategy, and

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Latest from PMHub

  • Why does content need a strategy?

    In our previous article, we talked about how to mature your organisation’ s approach to content strategy. ... When content is brought into the strategic process at the beginning, it can shape thinking and drive the overall  brand strategy.

  • White paper download: Creating a patient-led brand strategy

    A successful brand strategy needs to establish brand equity and protect its products against generics by building loyalty and trust amongst customers and patients. ... Download our Patient-led Strategy for Pharma White Paper and we’ ll show you, step-by

  • Discover strategic opportunities

    Discover strategic opportunities. Face the challenges, then plan your next move. Spotting strategic opportunities is very different from spotting tactical ones. You must invest time in research, planning and predicting what is going to happen in the

  • Regional campaigns: Improving local uptake while staying on-message

    A lot of work goes into a regional marketing strategy, but without coherent execution at the local level, the campaign loses impact.

  • FLASH SALE at Gower Publishing

    FLASH SALE at Gower Publishing. Sale now ended, but 10% discount applies on our website. Even though the sale has ended,. all Gower books are available with 10% discount! And we're not just talking Pharma. Browse our website at 

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Approximately 97 fully matching, plus 552 partially matching documents found.

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