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Strategy

This page shows the latest Strategy news and features for those working in and with pharma, biotech and healthcare.

Valid Insight receives Queen’s Awards for Enterprise

Valid Insight receives Queen’s Awards for Enterprise

From the outset, our strategy was to create a competitive, truly differentiated, global strategy consulting firm with a virtual working model to attract the best talent irrespective of geography.

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  • Global direction, local application Global direction, local application

    By Megan Hollingdale. It’s the Holy Grail – unveiling a global comms strategy and seeing it delivered effectively in all your local markets. ... Global strategy should be built deliberately to be adapted. Collaboration with your local teams will

  • Healthcare communications in the mobile age Healthcare communications in the mobile age

    With the suite of digital tools available to us, we have a clear opportunity to advance our strategies and move beyond traditional tactical delivery. ... At Lucid Group, we are on a journey to empower healthcare professionals and improve patients’ lives

  • Embracing technology and analytics Embracing technology and analytics

    Here are my three top tips to make sure we fully leverage technology and analytics across our communication and engagement strategies:. ... This will help guide you, using analytics to gain insights to inform your engagement strategies, both upfront and

  • Focusing on patient-centricity to build trust in pharma Focusing on patient-centricity to build trust in pharma

    Dr Marianne Guldbrandsen, Strategy Director, Cuttsy Cuttsy.

  • Evolving behaviour change Evolving behaviour change

    This month alone I’ve read thought-provoking new research on strategies for empowering older women to raise concerns about breast cancer earlier, and on what makes apps that encourage exercise

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Novasecta

We are a specialist strategy consulting firm for pharmaceutical and biotech companies. We help our clients to achieve significant performance...

Latest intelligence

What are you doing, Dave?
Artificial Intelligence (AI) is invading all areas of healthcare. Is it our saviour or our nemesis?...
Fake News is Bad for your Health
Ill informed patients make poor health decisions...
Secrets of Pharma Advertising
If the goal of branding is to be different, why do so many Pharma brand ads look the same?...

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