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Strategy

This page shows the latest Strategy news and features for those working in and with pharma, biotech and healthcare.

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  • Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications Pharma industry consensus: fix data strategy before pushing artificial intelligence and machine learning applications

    Sales reps can get better equipped to hone in their skills on customer engagement strategy.”. ... Marc Valdiviezo, Vice President, Strategy &Applied Digital Transformation, Indegene and a member of the PharmaFuture Digital Council.

  • A roadmap to the successful treatment of Alzheimer’s disease A roadmap to the successful treatment of Alzheimer’s disease

    Nevertheless, strategies for developing successful therapeutic interventions are shifting. We have developed a five-point roadmap to successful treatments for Alzheimer’s disease and neurodegenerative diseases. ... strategies may need to be adapted

  • Breaking free Breaking free

    Behaviour change doesn’t happen in isolation,” said Houda Kamoun Follot, Chief Strategy and Marketing Officer, Aptus Health. ... Digital inspiration for pharma on mobile, social media, strategy, best practice, regulations and more.

  • Real-world studies Real-world studies

    It’s within this context that a comprehensive RWE strategy should be developed to support the overall commercial objectives of a product. ... Bill Row is Divisional Principal of Real-World Evidence Strategy &Analytics at ICON plc.

  • The evolution of real-world studies The evolution of real-world studies

    The RWE-focused strategy enabled Pfizer to work round the rarity of male breast cancer and clinical trial enrolment challenges it creates. ... Muted interest. The EMA’s limited embrace of RWE is echoed in the muted level of industry demand to use data

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Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

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