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Succinct

This page shows the latest Succinct news and features for those working in and with pharma, biotech and healthcare.

OPEN Health Medical Communications, which was previously Succinct, will be headed by Rob Barker (pictured below), Succinct’s chief executive.

Why change fails

Why is change so difficult? Sometimes, the most succinct questions are the most powerful and, this one, put by a senior executive at a strategy workshop I facilitated this month, was
Brexit - a tough pill to swallow

One of the most complete yet succinct summaries of possible post-Brexit futures, in terms of trade relations, is in Japan's message to the UK and EU, issued in September
Key Accounts

This investment enables them to put forward a succinct situation analysis and build an effective strategy from a local well-executed SWOT.
OPEN Health acquires Choice Healthcare Solutions

CHS will be rebranded under OPEN's medical communications agency Succinct and overseen by that agency's chief executive officer Rob Barker. ... He said: “Choice is a valuable and exciting addition to the Succinct family.
OPEN Health launches market access division

The new unit brings together expertise from two of OPEN Health's existing division, Succinct Medical Communications and pH Associates. ... It will be headed by joint managing directors Cathy Jarrold, formerly director of market access at pH Associates,

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Nudge-nudge, think-think

Make it realistic. Perhaps the most succinct advice is to ‘keep it real’.
What makes a meaningful brand?

Your brand should stand for a clear and succinct concept so as to not be confusing or have overlap with a competitor.
Accelerating diagnosis in rare disease

Companies can also help produce practical materials that summarise key information in a succinct way, to serve as a reference for instructing physicians on how to manage or refer patients as
Live boulder, live louder

The title alone provides a succinct clue to current trends; it’s called Selling Creativity Short.
VIDEO interview: Neil Weir, UCB

Patient-centricity is really nothing more than putting the patient at the heart of everything we do,” he said at the time, putting into succinct terms a concept that every player

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Ashfield, Health Unlimited and Ashley Communications add to their teams

Lavery has been active in healthcare communications for over 17 years, having spend the past seven years in senior positions at Succinct Communications, now part of Open Health LLP.
Sudler London makes three senior hires

Pound, too, has significant medical communications and education experience, having formerly served as senior editor of The Lancet and director of quality at Succinct Medical Communications.

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Culture cannot be global: doing business outside your comfort zone

direct, succinct communications, while another brand team may communicate in a more formal, long-form style.
Time to snap up the opportunities

It is perhaps not surprising then that Snapchat’s succinct and visually-led way of delivering content is becoming increasingly popular.
The Seven Cs Of Cross-Functional Brand Planning

people around the table, it is very difficult to get that real succinct clarity of thinking. Great plans, cross-functional or not, should deliver a really clear, focussed, sharp plan where
Thoughts on the intersection between technology and psychology

Paul Mannu - Master Practitioner, Behavioural Insights at Cello Health Insight gives us his succinct thoughts on the intersection between technology and psychology.
Leading the conversation in oncology

Our vast experience places Succinct at the heart of the cancer community, allowing us unparalleled access to an extensive network of clinical and non-clinical thought leaders across the globe. ... To meet this need Succinct will host Conversations in

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