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PHARMACEUTICAL MARKETING STRATEGY FOR THE DIGITAL AGE

Pharmaceutical Marketing Strategies For The Digital Age

In the digital age, a strong digital marketing strategy is crucial for businesses, especially in the highly competitive and complex pharmaceutical industry. There are key trends shaping pharmaceutical marketing, such...

Genetic Digital

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South Africa releases first real-world evidence for Omicron

Briefing members of the UK parliament, the head of South Africa's Medical Association, Dr Angelique Coetzee, said the risk of severe COVID-19 was 29% lower with Omicron than Delta

How buyer insights supported the development of an effective market strategy

Our client was developing a new product for HIV and needed to understand buyer willingness to pay in the emerging markets of South Africa, Kenya, and India. They needed to...

Research Partnership

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Efficacy trials get underway for HIV vaccine in South Africa

Study hopes to provide partial immunity against the virus

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SEO for the healthcare industry

Gaining online visibility in any disease area remains a challenge for marketers

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Publicis Groupe to acquire Sapient for $3.7bn

Merger comes just months after Publicis’ failed acquisition of Omnicom

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Publicis Groupe replaces existing management board

And Maurive Levy to stay on as CEO and chair until 2017

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Where is the future for pharma marketing?

Publicis’ Sam Welch on global shifts in the industry

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Rosetta appoints creative director in healthcare

Scott Reese was most recently CEO of Wool Labs

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Theories abound after Publicis/Omnicom merger breaks down

Firms end talks to become world’s largest advertising agency

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Publicis recruits Kylie Minogue for French cancer campaign

Australian singer is taking centre stage in a new Alliance for Research in Cancer initiative

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Publicis boosts South Africa presence

Agency acquires local creative agency OwenKessel

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