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targeting

This page shows the latest targeting news and features for those working in and with pharma, biotech and healthcare.

Orchard surpasses IPO expectations, raising $200m

Orchard surpasses IPO expectations, raising $200m

It also acquired two late-stage therapies in clinical development targeting metachromatic leukodystrophy (MLD) and Wiskott Aldrich syndrome (WAS), and is aiming for US approvals for both in 2020.

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  • Redefining communications excellence Redefining communications excellence

    The growing number of physicians who are active on social media means this issue also affects campaigns targeting professionals.

  • Pharma social media Pharma social media

    This report has shown Facebook has the largest community size, but the platform also offers the most sophisticated paid targeting capabilities of the platforms analysed. ... Equally, pharma companies should devote time to planning their paid targeting

  • Brand teams: why are some smarter than others? Brand teams: why are some smarter than others?

    In this case, it is an insight that drives  targeting and the design of differentiated value propositions.

  • Cancer immunotherapy: What's on the horizon? Cancer immunotherapy: What's on the horizon?

    Checkpoint inhibitors – old and new. The first wave of checkpoint inhibitors targeting PD-(L) 1 and CTLA-4, from Bristol-Myers Squibb, Merck &Co, Roche, AstraZeneca and Merck KGaA/Pfizer, have ... targeting drugs from the likes of Crescendo Biologics

  • Bluebird Bio: on the cusp of a gene therapy revolution Bluebird Bio: on the cusp of a gene therapy revolution

    Its fourth pipeline candidate is the multiple myeloma targeting CAR-T therapy bb2121, being co-developed with Celgene, which is tipped to be Bluebird’s potential blockbuster and therefore most crucial

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Latest intelligence

World Diabetes Day: Interaction and impact of diabetes on mental health
For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
EU
Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...
Nudge-nudge, think-think
Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...

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