Pharmafile Logo
T40 2022 Cover
Diversity, Equity and Inclusion
Communiqué 53 Cover Image
- PMLiVE

Targeting

Periodic Table of Healthcare Communications 2018

The Periodic Table of Healthcare Communications 2018

The definitive framework for building healthcare communication strategies and plans. Covering Brand Planning, Customer Experience and Multi-channel Marketing.

An agency called Owen

Digital Pharma Advances London 2018

Digital Pharma Advances 2018: Attend our presentation in London

We are very excited to be attending and speaking at The Digital Pharma Advances Conference, held January 30th in London.

Anthill Agency

What does programmatic advertising mean for your pharma marketing strategy?

Senior Associate Consultant Jiayi Chen explains the benefits and pitfalls of programmatic advertising and reveals how it can impact return on investment in your marketing campaigns.

Blue Latitude Health

- PMLiVE

How to measure marketing success: profit vs ROI

Measuring marketing activity is proving to be a major challenge in pharma. Here, Senior Consultant Paul Townley-Jones explores the meaning of success and gives his tips for measuring efficiency and...

Blue Latitude Health

Four Health triumphs at PM Society Digital Awards

This year’s PM Society Digital Awards brought smiles all round Four Health and its clients, Johnson & Johnson and Novo Nordisk, with the agencies media and communications teams walking away...

Four Health

- PMLiVE

Who will be the new disrupter of HCP media

Our digital lead, Richard Springham, looks at the move of the tech behemoths and the impact on HCP media.

Four Health

- PMLiVE

Insights are our digital media bag

Life at Four Health Media has been pretty busy this last 12 months. We have a new name (we were previously Four MSA), our team has grown, we have new...

Four Health

Multichannel Pharma

How to create a multi-channel marketing strategy and plan

You know what it is and why you need one, now find out how to create a successful pharma multi-channel marketing strategy and plan

An agency called Owen

- PMLiVE

Being social – harnessing the power of social media

With around 2.8 billion people using social media today, it’s a powerful force – one that encompasses a broad spectrum of websites and applications. In addition to well-known websites like Facebook,...

Porterhouse Medical Group

- PMLiVE

You know more about your audience than you think

Our Digital Lead, Richard Springham, discusses the untapped resources of your digital tools and how they hold the key to targeting your audiences.

Four Health

Pull and Push Marketing

Pharma need to keep their ‘pull & push’ separate from their ‘inbound & outbound’

Is your pharma brand using the marketing terms ‘pull & push’ correctly?

An agency called Owen

- PMLiVE

Find your match in digital pharma marketing

Our Digital Lead, Richard Springham, looks at how to apply matchmaking lessons from Tinder to your own digital marketing.

Four Health

Subscribe to our email news alerts

Latest jobs from #PharmaRole

Latest content

Latest intelligence

Quick links