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testicular cancer

This page shows the latest testicular cancer news and features for those working in and with pharma, biotech and healthcare.

Dig deep: turning emotion into action

Dig deep: turning emotion into action

Ads for cancer drugs, for example, have even more emotional capital to play with, because the treatments can make the difference between life and death. ... This campaign featured pancreatic cancer patients saying “I wish I had breast cancer” (or

Latest news

  • Pancreatic cancer campaign prompts backlash Pancreatic cancer campaign prompts backlash

    The new 'Envy' campaign highlights the low survival rates of pancreatic cancer sufferers, compared with breast cancer and testicular cancer patients. ... Pancreatic cancer has a five-year survival rate of 3 per cent, compared with 85 per cent for breast

  • PR vox pops

    For me, one of the most impactful healthcare PR campaigns in the last 10 years was the Everyman male cancer awareness campaign conducted by the Institute of Cancer Research. ... It undoubtedly removed some of the stigma around male cancers and,

  • Advances in cancer treatment

    Results of two separate studies have shown advances in the treatment of patients with advanced non-small cell lung cancer and early-stage testicular cancer. ... ìPersonal preference is becoming a more important factor in determining the best treatment

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