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- PMLiVE

The Directory

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ASA bans two Botox ads

Dermaskin Clinics and HB Health forced to remove promotions from website homepages

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New FDA guidance for advertising

Clarifies circumstances when drug names need to be mentioned

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Grey/Ogilvy alliance wins two GSK accounts

WPP’s GO Team to lead on two antacid brands

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In guts we trust

The new social currency within the sharing economy is trust

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Boehringer creates ‘Captain Zantac’

Animated fireman fronts marketing campaign in US for heartburn remedy

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Saatchi & Saatchi Health relaunches Roche’s cancer website

Agency’s Madrid office redesigns site to provide information about colon cancer

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Global mobile ad revenues soar as media is used more effectively

New IAB reports highlight huge upswing in financial revenues and that creative teams are starting to tap into potential of full screen and rich media

Experience me: building engagement through experience

Connected brand experiences can drive social conversation and deeper engagement

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JWT Brazil devises superhero theme for paediatric oncology patients

Agency draws on Warner Bros characterisation to make treatment more child-friendly

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Trust me I’m in advertising

How does healthcare advertising's repute fare in online open forums?

Blog the brand builder

This report looks into current practice in B2B marketing communications, the importance of online reputation, and the opportunities offered by social media. It confirms the move online and suggests that...

Say Communications

Advertising Association slams recent NGO healthcare lobbying

Chief executive Lefroy questions tactics of public health advocates

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