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The Directory

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Safe from harm?

Which healthcare systems inspire patient confidence?

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Case study: How strategic multichannel marketing defends a brand’s leadership positions

Traditionally, brands have used multichannel marketing (MCM) to build awareness across a broad range of targets. Building on that foundation, we worked with a large life science company whose established,...

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From push to pull: what makes effective multichannel marketing?

How designing CME becomes a listen and learn exercise as physicians are adapting to social media

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Evolve or die

How brand teams can bring more value to their customers

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International AIDS Society rebrands with focus on patient stories

The Partners Health revamps branding as part of marketing drive

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Blue Latitude Health expands into the US

New York City office will be led by James Atherton

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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Sweet emotion

Are we harnessing the full emotional power of brand creativity?

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UK marketing agency Purple opens Sao Paulo office

New location is the agency’s first in South America

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Ogilvy & Mather’s ‘Breathless choir’ wins top pharma prize at Lions Health

FCB’s ‘Project literacy’ and DAVID’s ‘Manboobs’ also take home Grand Prix awards

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GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

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Catalyx and Health Agency form strategic partnership

Will create targeted healthcare campaigns with crowdsourced intelligence

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