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The Directory

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Excellence in pharma launches

Maximising your chances of success - some food for thought

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A sharper focus on branding

How does a highly-effective brand team differ from the industry standard?

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Using video as part of a healthcare marketing strategy

Information and entertainment are not mutually exclusive in the moving image

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Pfizer targets women in Viagra campaign

Hope a female voice will encourage men to seek treatment for erectile dysfunction

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Pharma spent $342m on journal advertising in first half of 2014

J&J led spending and Invokana was most advertised brand

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Langland steals the pharma show at first Lions Health

But judges decide no industry work deserves this year's Grand Prix

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Creating a brand identity for biosimilars

How to ensure a replicated biologic is seen as more than just a tribute brand

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US cancer ads come under fire

Study concludes that cancer advertisements tug at the heartstrings without providing sufficient information

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Healthcare missing from most valuable brand index

Google tops Millward Brown’s list for 2014

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New technology can unlock revenue opportunities for pharma brands

Keep engaged with customers as new touchpoints emerge

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Print health ad spend in US remains buoyant

Companies paid $45m on advertising in professional print journals in January 2014, a 7 per cent rise year-on-year

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FDA mulls use of side effect voiceover in TV advertising

Agency considers updating how drug risks are communicated

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