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- PMLiVE

The Trust Test

Increasing numbers in Britain seek health information online

Oxford Internet Institute survey finds 71 per cent have turned to the internet for health reasons

- PMLiVE

7 steps to (briefing) heaven

Don't let your campaign get off to a false start. These seven steps will help you write a creative brief with clarity.

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Merck Vs Merck in battle for Facebook page

German pharma company take to the courts after US namesake takes over its Facebook page

- PMLiVE

Is pharma’s mobile budget going down the drain?

It’s looking good – your app is ticking the right box in your digital strategy. But does it reflect best practice? Does it, in fact, offer value for its audience…...

- PMLiVE

Pfizer and Janssen back online video resource for Alzheimer’s disease

The companies, which are collaborating on Alzheimer's candidate bapineuzumab, have partnered with health content provider The Visual MD

Pfizer takes to Twitter for new anti-counterfeiting push

Company's Global Security team starts using the social network and backs the US Stop Online Piracy Act

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Perfect pitch

Competitive pitches are now a fact of life that must be managed efficiently to achieve the best outcomes for clients and mitigate the risks for agencies

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Downloads of NHS Direct mobile app hit the million mark

One million patients have used the health information mobile application in its iPhone or Android versions

- PMLiVE

BMS launches online support for hep B patients in Europe

PATH B programme is an online information resource for hepatitis B patients and their carers

New digital marketing blog launched for pharma

Written by managing editor Dominic Tyer the Digital Intelligence Blog will cover pharma's use of social media, mobile apps and much more

- PMLiVE

Get stuck into digital – the right way!

How to execute digital: First in a new series from Faisal Ahmed explaining the practical steps on how pharma can use digital technology

Interview: Stephen Whitehead, ABPI

The CEO of the Association of the British Pharmaceutical Industry tells Tom Meek he is passionate about putting reputation and partnership at the heart of the UK industry

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