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The Directory

This page shows the latest The Directory news and features for those working in and with pharma, biotech and healthcare.

Fishawack acquires Dudnyk

Fishawack acquires Dudnyk

It’s about making the synergies real, which means connecting talent across the organisation. ... The best part of every acquisition is discovering what we can learn from each other.”.

Latest news

  • ROAD wins new account ROAD wins new account

    Theramex appoints the PR and digital comms group to work on Actonel GR. ... the use of significantly better tolerated treatments such as Theramex’s Actonel GR.

  • Pharma Careers Q&A: Caroline Benson Pharma Careers Q&A: Caroline Benson

    What buzzwords/office-jargon get on your nerves? Any TLAs (three letter acronyms); oh, the irony! ... The second is winning the Campaign Magazine and IPA Women of Tomorrow Award 2018.

  • The Communiqué Awards: what are judges looking for? The Communiqué Awards: what are judges looking for?

    Judges in the Communiqué Awards reveal how to bring creativity and strategic thinking together. ... and indeed how to be creative and strategically excellent at the same time.

  • Q&A: Nicola Walsby Q&A: Nicola Walsby

    Which book/film would you recommend above all others and why? The book ‘Quiet’ by Susan Cain. ... loudest. Which person, living or dead, do you admire the most and why?

  • FCB Health’s Neon attracts new managing director FCB Health’s Neon attracts new managing director

    It has a workforce of around 175 employees and operates under the FCB Health Network umbrella. ... Miller will lead the 175-workforce agency alongside Kevin McHale, who is also the creative chief.

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Latest Intelligence

  • Visualising medicine Visualising medicine

    A launch is often pushed for up to two years before the next treatment. ... Pharma is among the most highly regulated marketing sectors that exist today, after all.

  • The importance of co-creation with patients The importance of co-creation with patients

    This leads us on to another barrier, which is accessing the ‘right’ patients. ... Use the expertise of people who have worked with patients as partners before.

  • Whenever, wherever – the new face of flexible working

    Flexible, agile, dynamic or smart working is now one of the key differentiators for agency employers. ... their holidays, so leaders have a responsibility to make it clear where the boundaries lie.

  • Digital applications are transforming the market access landscape Digital applications are transforming the market access landscape

    Over the last few years we have seen how digital technology has been harnessed to improve health outcomes. ... The inbuilt case logic is able to identify risks and maximise opportunities at all levels, from assets in preclinical development through to

  • The true potential of mobile health tech The true potential of mobile health tech

    create more complete treatment packages that are attractive to payers struggling with the tissue-thin budgets. ... are confined to or skewed by a group of patients who are the most motivated.

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Latest appointments

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Latest from PMHub

  • Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar

    Rob’s expertise is frequently drawn upon by national charities, the NHS and commercial healthcare organisations. ... SoS is a UCL Business (UCLB) company. The PMLiVE website and its associated monthly print magazine Pharmaceutical Market Europe (PME)

  • Disruptive change: what's the fallout?

    Welcome to the world of modern healthcare: a state of continuous disruptive change. ... This article first appeared in volumne 37 of The Directory and can be  downloaded as a pdf  to read later. .

  • ArgosBiotech

    As biotechnology information directory for the life sciences community, ArgosBiotech is focusing on all aspects and areas of modern biotechnology and related fields. ... ArgosBiotech.de acts as a gateway to worldwide biotech which opens up resources to

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GK Strategy

GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market....

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50 questions for delivering an exceptional healthcare brand experience
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